Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dean El-Hoss

Ottawa,ON

Summary

Dynamic Account Executive at S.I. Systems with a proven track record in client relationship building and account management. Achieved $150K/month in revenue from dormant accounts with an arching $825k/month in overall revenue and secured over $12.3M in supply arrangements. Expert in identifying new business opportunities while delivering exceptional customer service and fostering long-term loyalty.

Overview

17
17
years of professional experience

Work History

Account Executive

S.I. Systems
05.2021 - Current
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Grew a portfolio of dormant accounts from $0 to $150K/month in revenue within 6 months, contributing to record-breaking portfolio growth.
  • Built and maintained strong client relationships, proactively meeting with stakeholders to uncover new opportunities and increase market share.
  • Secured over $12.3M in supply arrangements through successful RFP responses, positioning S.i. Systems as a preferred vendor.
  • Led full-cycle contract and relationship management across 50+ active contractors, ensuring high-quality service delivery and retention.
  • Ensured compliance with client and internal standards by addressing queries within 24 hours, supporting audits, and meeting key client scorecard metrics.
  • Collaborated with recruiters to qualify job orders, guide candidate sourcing strategies, and review shortlists to ensure client alignment.
  • Presented top-tier candidates within 48 hours (or as per SLA), negotiating and closing placements efficiently.
  • Conducted pre-start verifications including references, background checks, and onboarding, ensuring a smooth transition to client environments.
  • Drove consistent client and contractor engagement through scheduled check-ins and quarterly meetings, enhancing retention and satisfaction.
  • Developed in-depth client knowledge, including hiring history, organizational structure, project landscapes, and technical environments.
  • Delivered tailored sales presentations using custom toolkits (KDM reports, salary guides, revenue data, etc.) to influence and convert key decision-makers.
  • Mentored recruiters and collaborated cross-functionally to enhance team performance and candidate delivery.


Recruiter

S.I. Systems
05.2021 - 06.2022
  • Conducted phone and MS Teams interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
  • Managed high-volume requisitions in a timely manner to meet client staffing needs efficiently.
  • Collaborated with Account Executives to define and prioritize job requisitions, ensuring accurate qualification of roles and alignment with client requirements.
  • Sourced high-quality candidates using S.i. Systems' proprietary database, referral network, LinkedIn Recruiter, and proactive headhunting strategies.
  • Screened and qualified candidates based on skills, experience, rate, availability, and interest; maintained clear and timely communication throughout the recruitment cycle.
  • Negotiated contractor rates to meet both client budgets and candidate expectations while maintaining gross margin targets.
  • Continuously interviewed and built talent pipelines across high-demand industries and job functions to proactively support upcoming opportunities.
  • Shortlisted candidates by rigorously matching them to client needs, exceeding minimum submission expectations to maximize client satisfaction and placement ratios.
  • Conducted comprehensive reference checks prior to submission, following QA processes to ensure candidate reliability and reduce fall-offs.
  • Partnered with multiple Account Executives to understand hiring trends, pain points, and recurring talent gaps, enabling targeted sourcing strategies.
  • Researched market trends to identify high-demand specializations; created and maintained bench strength in those areas to improve match efficiency (ME%) and fill ratios.
  • Proactively built a ready-to-submit candidate pool by pre-qualifying consultants in high-rotation roles, decreasing time-to-fill for urgent requisitions.
  • Maintained detailed and accurate documentation in CRM, ensuring full compliance with audit standards and internal reporting needs.
  • Supported clients throughout the recruitment process by preparing candidate presentations, managing interviews, and collecting feedback.
  • Trained and mentored junior recruiters on sourcing best practices, database tools, and compliance procedures.
  • Consistently met and exceeded weekly KPIs including candidate interviews, submissions, reference checks, and placements.

Digital Manager

Kaladar Market
05.2020 - 06.2021
  • Analyzed and reported digital campaign performance with focus on program optimization.
  • Developed and executed digital ad campaigns using Shopify Marketing tools and Canva, driving targeted traffic and increasing customer engagement across key channels.
  • Designed and distributed weekly marketing emails to promote flyers, upcoming promotions, and new product line launches, achieving strong open and click-through rates.
  • Managed the brand’s social media presence, creating visually cohesive content and engaging with the audience to grow reach and brand loyalty.
  • Successfully launched a high-impact radio campaign in partnership with Ottawa’s The New Hot 89.9, expanding brand awareness and driving measurable spikes in web traffic.
  • Designed and launched a customer membership rewards program, resulting in an 80% increase in weekly returning customers.
  • Leveraged customer incentives such as free delivery to enhance user experience and drive conversion across digital platforms.
  • Conducted a comprehensive market and competitor analysis to benchmark pricing, value proposition, and promotional strategy within the industry.
  • Ensured all digital assets, including website content and product listings, were consistently updated to reflect real-time inventory and promotions.
  • Managed Shopify backend operations, including inventory updates, customer service integrations, app installations, and analytics tracking.
  • Integrated multiple third-party apps (e.g., for loyalty, reviews, chat support) to optimize the end-to-end customer journey and improve on-site retention.
  • Created custom email flows and automated campaigns for new customer onboarding, abandoned cart recovery, and re-engagement using email marketing tools.
  • Analyzed digital marketing performance metrics (e.g., CTR, ROAS, conversion rate) to iterate on ad creatives and promotional strategies for continual growth.
  • Acted as primary liaison between digital marketing and operations to ensure alignment across campaign execution, fulfillment, and customer experience.

General Manager

TMM First Choice Auto Service
11.2014 - 04.2020
  • Oversaw full-cycle business operations including accounting, invoicing, inventory management, procurement, and compliance—ensuring 100% accuracy in all sales documentation and financial reporting.
  • Created and enforced ethical sales policies rooted in transparency and customer trust, maintaining the highest standards of professionalism across every transaction.
  • Designed and executed multi-channel online advertising strategies, utilizing platforms such as Facebook Marketplace, AutoTrader, Kijiji, and Instagram to maximize vehicle exposure and lead generation.
  • Implemented a structured customer follow-up system to ensure satisfaction post-sale, build brand loyalty, and increase referral business.
  • Conducted detailed vehicle acquisition and pricing analysis to optimize profit margins and maintain a competitive position in the local market.
  • Negotiated with vendors, service shops, and lenders to secure favorable pricing
  • Maintained all licensing, insurance, and dealership certifications in accordance with OMVIC and provincial regulations.
  • Built and maintained strong relationships with financial institutions, insurance brokers, and vehicle wholesalers to support end-to-end dealership operations.
  • Handled conflict resolution, customer disputes, and warranty issues promptly to protect the dealership’s reputation and uphold customer satisfaction.

Sales Manager

Laurier Optical
08.2008 - 10.2014
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Led weekly team meetings to align goals, communicate updates, and motivate staff—resulting in consistently high productivity and employee engagement.
  • Created and managed weekly staff schedules, balancing operational needs with employee availability and maintaining optimal store coverage.
  • Handled all in-store managerial accounting functions, including daily cash reconciliation, cost tracking, and budget oversight.
  • Conducted account reconciliation across multiple supplier invoices to ensure payment accuracy, resolve discrepancies, and maintain vendor relationships.
  • Consistently achieved and exceeded personal and team sales targets through expert product knowledge, persuasive sales techniques, and superior customer service.
  • Conducted outbound cold calls to generate leads, follow up on previous consultations, and book in-store appointments.
  • Earned “Top Seller” recognition for multiple consecutive months, leading storewide performance and contributing to increased revenue.
  • Implemented daily inventory checks and simple loss prevention protocols to maintain stock accuracy and reduce shrink.
  • Maintained strict adherence to confidentiality policies when handling sensitive patient medical records and prescription information.
  • Managed visual merchandising efforts to ensure appealing product displays that aligned with seasonal promotions and sales objectives.
  • Resolved customer issues and concerns with professionalism and efficiency, ensuring high satisfaction and repeat business.
  • Coordinated with regional and head office teams to execute promotions, roll out new products, and report on store KPIs.

Education

Diploma - Business Marketing

Algonquin College
Ottawa, ON
04-2010

Skills

  • Client relationship building
  • Account management
  • Relationship building and management
  • Pipeline management
  • Customer service
  • New business opportunities

Languages

English
Native or Bilingual
Arabic
Native or Bilingual

Timeline

Account Executive

S.I. Systems
05.2021 - Current

Recruiter

S.I. Systems
05.2021 - 06.2022

Digital Manager

Kaladar Market
05.2020 - 06.2021

General Manager

TMM First Choice Auto Service
11.2014 - 04.2020

Sales Manager

Laurier Optical
08.2008 - 10.2014

Diploma - Business Marketing

Algonquin College

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Dean El-Hoss