Dean De Benedetto
Edmonton,Alberta
Summary
A dynamic leader in sales and marketing, I've significantly boosted sales by leveraging my expertise in territory management and adaptability. My approach, blending competitor analysis with exceptional communication, has fostered long-term client relationships and consistently surpassed sales targets, underpinning my commitment to driving business growth and customer satisfaction.
Overview
28
28
years of professional experience
Work History
Territory Sales Representative
Planet Foods Inc.
10.2023 - Current
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
Sales and Marketing Manager
Sunny Boy Foods
08.2021 - 08.2023
- Coached team members for skill development and career advancement within the organization.
- Facilitated client meetings to understand needs and tailor solutions accordingly.
- Nurtured strong client relationships to foster loyalty and repeat business.
- Identified emerging trends for proactive adjustments in marketing campaigns.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Developed key account relationships for improved client retention and long-term partnerships.
- Participated in trade shows and industry events to network and promote products.
- Communicated product quality and market comparisons by creating sales presentations.
Sales Manager
Stawnichy's Mundare Sausage
04.2018 - 03.2021
- Crafted targeted campaigns for increased market penetration and brand visibility.
- Utilized data analytics to refine sales techniques for improved customer engagement.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Owner/Operator
All Points Home Inspections
05.2003 - 10.2017
- Performed home inspections for residential home buyers and commercial property purchases
- Prepared all inspection reports and delivery to customers - including explanation of all deficiencies and remedies/costs.
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Developed and nurtured lasting customer relationships by projecting professional corporate image and responding quickly to logistical and scheduling issues.
- Performed all business development, marketing and accounting duties.
Territory Sales Representative
Molson Coors Brewing
08.2001 - 02.2003
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
- Collaborated closely with internal teams to ensure seamless order processing and timely delivery of products.
- Monitored competitor activities within territory, adapting strategies to maintain competitive edge.
- Increased territory sales by cultivating strong relationships with new and existing clients.
Key Account Manager
Kraft Foods
04.1999 - 08.2001
- Optimized account strategies by leveraging data analytics to inform decision-making and improve service offerings.
- Developed strategic relationships with key clients by conducting regular business reviews and identifying growth opportunities.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Developed and delivered presentations to key customers to position products and services.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Developed comprehensive account plans, setting clear objectives and strategies for growth.
Territory Sales Representative
Kraft Foods
04.1997 - 04.1999
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
- Consistently met or exceeded quarterly sales targets by effectively managing sales pipeline and closing deals strategically.
- Collaborated closely with internal teams to ensure seamless order processing and timely delivery of products.
- Optimized sales routes and schedules for efficiency, ensuring maximum coverage of territory with minimal downtime.
- Monitored competitor activities within territory, adapting strategies to maintain competitive edge.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Contributed to event marketing, sales and brand promotion.
Education
MBA - Advertising And Promotions
University of Alberta
Edmonton, AB04-1995
Bachelor of Commerce - Marketing
University of Alberta
Edmonton, AB04-1993
Skills
- Territory management
- Adaptability and flexibility
- Lead generation
- Competitor analysis
- Sales data tracking
- Teamwork and collaboration
- Time management
- Attention to detail
- Problem-solving abilities
- Team leadership
- Excellent communication
- Customer satisfaction
- Organizational skills
Languages
English
Native or Bilingual
French
Professional Working
Italian
Professional Working
Interests
- Avid distance runner - have completed 25 half marathons and 5 full marathons (to date)
- Committed to improving personal fitness through regular participation in many outdoor activities
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Played hockey and soccer up to the college level and beyond Was a member of the captain group on many of my teams
- Extensive coaching experience in youth hockey (15 years) and youth soccer (6 years) Many teams won championships at the local and provincial levels
Timeline
Territory Sales Representative
Planet Foods Inc.
10.2023 - Current
Sales and Marketing Manager
Sunny Boy Foods
08.2021 - 08.2023
Sales Manager
Stawnichy's Mundare Sausage
04.2018 - 03.2021
Owner/Operator
All Points Home Inspections
05.2003 - 10.2017
Territory Sales Representative
Molson Coors Brewing
08.2001 - 02.2003
Key Account Manager
Kraft Foods
04.1999 - 08.2001
Territory Sales Representative
Kraft Foods
04.1997 - 04.1999
MBA - Advertising And Promotions
University of Alberta
Bachelor of Commerce - Marketing
University of Alberta
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