Summary
Overview
Work History
Education
Skills
Languages
Volunteer Experience
Passions
Timeline
Generic

Binetou Diagne

Sainte Lucie des Laurentides,Canada

Summary

Dedicated and results-driven professional with 15 years of relevant experience, including 6 years at an international level. Skilled in leading marketing, behavior change campaigns, awareness campaigns, and stakeholder outreach. Passionate about empowering women to fulfill their potential and make positive contributions to their communities.

Overview

19
19
years of professional experience

Work History

life coach

OH MY FLOW
01.2018 - Current
  • Partnered with corporate to coach +300 female professionals across various industries and levels of experience, including analyzing challenges, to create successful work/life balance strategies.
  • Empowered clients to achieve personal and professional goals through tailored coaching sessions.
  • Crafted inspiring content for blog posts, newsletters, and social media channels that resonated with potential clients seeking guidance on a range of topics related to personal growth.
  • Expanded clientele base through targeted marketing efforts such as social media promotion and networking events.

community manager freelance

CONNECTED
01.2011 - 01.2017


  • Managed social media channels effectively for improved brand visibility and increased audience interaction, resulting in 40% increase in engagement
  • Developed visual compelling and engaging content, producing monthly 14 - 21 posts for 3 companies
  • Facilitated social media calendar and analyzed metrics.
  • Provided exceptional customer service through prompt responses to inquiries from both existing members and prospective clients via email or social media platforms.


knowledge sharing officer

ENDA TIERS MONDE
01.2008 - 01.2011
  • Managed a 210 000 $ grand fund to encourage innovative climate change practices in local and indigenous communities
  • Co-developed a bilingual knowledge network on climate change in Africa to encourage knowledge sharing, resulting in + 1100 members including researchers and grass root organizations
  • Worked closely with various stakeholders to document best climate changes best practices : digital content, educational resources and promotional materials
  • Organized and facilitated + 20 workshops and capacity building initiatives to explain complex concepts in plain language

communication assistant

OCEANIUM
01.2008 - 08.2008
  • Coordinated public relations efforts by drafting press releases and coordinating media outreach initiatives for a 10 000 trees planting project
  • Redesigned the website to create a visually appealing and functional user interface
  • Created a comprehensive database of partners and donors.

junior marketing associate

FEMININBIO
02.2007 - 07.2007
  • Conducted a market research to identify latest marketing trends in eco-friendly shopping to inform marketing strategy
  • Analyzed data to create a consumer review product section on the website and upload 100 organic products with technical details, user instructions and labels
  • Performed competitor analysis of 5 main French competitors, providing insights for brand awareness strategy


marketing assistant

AISSA DIONE TISSUS
03.2006 - 12.2006
  • Analyzed in depth export sales statistics to inform the international sales strategy expansion
  • Played a pivotal role in the launch of several successful product lines by collaborating closely with product development teams to ensure market readiness and demand.
  • Developed communication tools both in French and English
  • Supervised showroom team to develop solutions and accomplish shared objectives.

Education

Masters - International Marketing

Weller International
Paris, FRANCE
10-2005

Bachelor - International Development

ETICCA
Dakar, SENEGAL
08-2003

High School Diploma -

Cours Sainte Marie De Hann
Dakar, SENEGAL
08-2001

Skills

  • Capacity to adapt to changing environments and challenges, with a high level of cultural sensitivity to global and local contexts
  • Strong interpersonal skills and the ability to work collaboratively in a team and across different departments within an international organization
  • Excellent content creation skills in both English and French for producing engaging communication materials suitable for a variety of audiences
  • Proven ability to build and maintain relationships with diverse stakeholders, including government entities, NGOs, and the private sector
  • Ability to quickly grasp instructions/discussions on technical issues and translate it to concepts, capacity building modules, and research outputs
  • Analytical thinker
  • Problem-solving abilities

Languages

French
Native or Bilingual
English
Native or Bilingual

Volunteer Experience

  • LA MAISON ROSE, Dakar, SENEGAL, 2018, 4 weeks, Volunteered to a shelter and reintegration center for women victims of violence to share insights on improving outreach program
  • 7 CUPS, online, 2017, 1 year, Worked as an online volunteer listener, 2 days per seek to provide emotional support to young adults and women
  • RADIO ALBAYANE, Abidjan, IVORY COAST, 2015, 3 months, Involved in outreach and counseling activities for people living with HIV/AIDS in Muslim communities

Passions

  • West African literature
  • Perfume and its links with art, history and culture
  • Creative arts : crochet, felt and painting

Timeline

life coach

OH MY FLOW
01.2018 - Current

community manager freelance

CONNECTED
01.2011 - 01.2017

knowledge sharing officer

ENDA TIERS MONDE
01.2008 - 01.2011

communication assistant

OCEANIUM
01.2008 - 08.2008

junior marketing associate

FEMININBIO
02.2007 - 07.2007

marketing assistant

AISSA DIONE TISSUS
03.2006 - 12.2006

Masters - International Marketing

Weller International

Bachelor - International Development

ETICCA

High School Diploma -

Cours Sainte Marie De Hann

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Binetou Diagne