Dawson Billock

San Diego

Summary

Growth-focused marketing leader with 8+ years scaling performance-driven campaigns across Facebook, Google, and YouTube. Proven track record in building in-house marketing infrastructure, automating media operations, and driving profitability through advanced funnel logic and attribution. Expert in managing multi-million-dollar ad budgets, creative testing systems, and revenue-focused marketing teams.

Overview

years of professional experience

Work History

Director Of PPC

Digital Brands

- Current

Led strategy and execution for millions in annual spend across Google Search, Display, and YouTube, achieving a 34% increase in ROAS within 4 months.
Built and managed a full SKAG-based Google Ads architecture across 150+ landing pages and over 160+ ad groups, improving CTR and Quality Score at scale.
Integrated and created custom automation tools for bid management, QA, and keyword optimization, cutting manual hours by 60%.
Partnered with product and dev teams to improve landing page load speed and layout, leading to 22% higher CVR on high-intent campaigns.
Developed multi-channel attribution models in Google Analytics and GA4 to align top-funnel display with bottom-funnel search results.
Oversaw 3 SEM specialists and 2 media buyers while managing agency relationships and internal growth roadmap.

Head of Growth

ConsumerGenius

01.2022 - 01.2024

Scaled Facebook campaigns from $1K/day to $20K/day profitably by implementing segmented targeting, predictive bidding, and creative testing frameworks.
Built bulk Facebook ad and campaign uploaders to replace 3 media buyers, reducing overhead by over $180K/year.
Developed a video rendering tool that creates 1,000+ ad variations daily, improving CPM and CTR across channels.
Generated thousands of leads daily for verticals such as Home Services, Insurance, Debt Relief, Personal Loans, Mass Tort, and More.
Led full-funnel strategy and teams across Facebook, YouTube, Google, and Display, managing a $10M+ annual budget.
Created SOPs, onboarded and led a team of media buyers, developers, and graphic designers while owning the marketing PNL.

Director Of Demand Generation

Get The Referral

01.2021 - 01.2022

Designed scraping bots that extracted qualified leads from third-party platforms and exported them to outbound pipelines, tripling BDR conversion rates.
Helped build the outbound system (email, phone, LinkedIn), increasing booking rate by 40% and closing pipeline time by 25%.
Launched Google Ads efforts for a newly launched SaaS tool; scaled from $0 to $50K MRR within 180 days with a STAG strategy.
Managed GTM strategy for the company, working across marketing, sales ops, and product positioning.

Education

Business Core

Havard University

Skills

Ad Platforms: Meta Business Suite, Google Ads, YouTube Ads, DV360
Web & Analytics: Webflow, Leadspedia, Google Tag Manager, GA4, Segment
Automation & Scripting: AI, Python (scraping, automation), Zapier, Retool, HTML
CRM & Outreach: HubSpot, Apollo, Clay, Smartlead, LinkedIn Sales Navigator

Ad copywriting
Google ads expertise
Keyword research

Timeline