Dawna Paul

Results-driven, highly motivated marketing professional with over 15 years of experience in field, channel, and partner marketing. Extensive background includes a diverse skill set in developing field and corporate events and executing impactful marketing campaigns and programs. Dedicated to delivering maximum value through a dynamic, interactive approach and strategic collaboration with stakeholders to achieve business objectives efficiently.

• Develop and implement comprehensive marketing strategies for the Canadian market, targeting cybersecurity professionals.
• Monitor and report marketing ROI to sales and marketing executives on a monthly and quarterly basis.
• Collaborate closely with SMB, Commercial, and Enterprise leadership teams to align field marketing plans with sales objectives across all market segments.
• Oversee and execute all field marketing initiatives in Canada, including partner, channel, and alliance marketing programs in collaboration with the Global Partner Marketing team.
• Drive a diverse marketing plan encompassing major industry events, executive experiences, field events, trade advertising, social media campaigns, and public relations to strengthen relationships within the channel partner ecosystem.

• Successfully planned, executed, and managed high-impact events, including trade shows, executive briefings, customer conferences, and partner summits, to support business growth and brand visibility.
• Coordinated cross-functional teams and external vendors to deliver seamless event experiences, ensuring alignment with organizational goals and brand standards.
• Developed and managed event budgets, timelines, and logistics to optimize resources and achieve measurable ROI.
• Spearheaded project management for key initiatives, driving collaboration among stakeholders and ensuring the timely delivery of high-quality results.
• Designed and implemented event marketing strategies, leveraging digital, social, and traditional channels to maximize attendance and engagement.
• Established strong relationships with channel partners, sponsors, and clients to enhance collaboration and foster long-term partnerships.
• Analyzed event performance metrics to refine strategies and deliver continuous improvement in future programs.

• Managed multi-million-dollar budgets for field marketing, events, and partner initiatives, ensuring optimal allocation of resources while achieving financial objectives.
• Delivered cost-efficient programs by negotiating contracts with vendors, venues, and suppliers, securing favorable terms and maximizing ROI.
• Conducted detailed financial analysis and reporting, providing leadership with insights into program performance, budget utilization, and cost-saving opportunities.
• Aligned marketing and event spending with corporate goals, ensuring all investments supported revenue growth and strategic priorities.
• Oversaw financial planning for large-scale trade events, executive engagements, and partner programs, maintaining transparency and adherence to budgetary guidelines.

• Certified Management Professional, CMP