Dawn West
Sacramento
Summary
Owner-operator with a strong background in managing estate sales and retail operations. Skilled in pricing strategy, inventory management, and fostering client relationships that result in repeat business and enhanced market presence.
Overview
14
14
years of professional experience
Work History
Owner & Operator
Two Country Divas Estate Sale Services
Sacramento
01.2024 - Current
- Founded and managed a full-service estate sale company specializing in the liquidation of household furnishings, antiques, collectibles, and personal property.
- Operated a full-service estate sale company that focused on liquidating household furnishings, antiques, collectibles, and personal property.
- Managed estate sale operations, coordinating advertising, staffing, scheduling, payment processing, and post-sale reconciliation for seamless execution.
- Consulted with clients to develop customized estate sale strategies, enhancing asset value and meeting timeline objectives.
- Conduct item research, valuation, pricing, staging, and merchandising to optimize sales performance.
- Oversaw inventory management and financial reporting to ensure profitable operations and effective business administration.
- Built trusted client relationships through professionalism, clear communication, and compassionate service.
Independent Antique & Vintage Reseller
Self-Employed
Sacramento
01.2019 - 01.2024
- Sourced, restored, and resold antiques, vintage furnishings, and country chic décor through local markets, online platforms, and private sales.
- Assessed inventory for resale value, identifying unique pieces that aligned with market demand.
- Performed furniture restoration, refinishing, and light repairs to enhance product quality and profitability.
- Formulated pricing strategies and promoted products via social media and online marketplaces to maximize visibility.
- Oversaw inventory management, purchasing, sales tracking, and customer communications to streamline operations.
- Built a loyal customer base through personalized service and product expertise.
Owner & Operator
Two Country Divas
Elk Grove
01.2013 - 01.2019
- Entrepreneur and small business owner responsible for all aspects of retail operations for a specialty vintage décor, antiques, and home furnishings business.
- Managed inventory sourcing, merchandising, customer relations, sales, marketing, vendor partnerships, and financial operations to create a memorable shopping experience for customers.
- Directed all day-to-day operations of a successful specialty retail business.
- Oversaw furniture restoration and custom project services, developed pricing strategies, and maintained profitability through effective business planning and community engagement.
- Sourced, restored, and marketed antiques, vintage furnishings, and country chic décor.
- Managed budgeting, purchasing, inventory control, and sales performance.
- Built a loyal customer base through exceptional service and product expertise.
- Executed targeted marketing initiatives, including social media campaigns, that increased customer traffic and enhanced brand visibility.
Skills
- Estate sale management
- Inventory valuation
- Pricing strategy
- Team leadership
- Profitability analysis
- Marketing strategy
- Customer relationship management
Timeline
Owner & Operator
Two Country Divas Estate Sale Services
01.2024 - Current
Independent Antique & Vintage Reseller
Self-Employed
01.2019 - 01.2024
Owner & Operator
Two Country Divas
01.2013 - 01.2019