Dawn Niemi
Cobourg,ON
Summary
Proven Digital Marketing Manager with a track record of driving customer engagement and brand awareness at Search Engine People. Experienced in strategy development and project management, adept at leveraging Google Analytics and fostering client relationships. Achieved significant online growth, optimizing campaigns and managing budgets effectively. Demonstrates strong analytical skills and a commitment to customer satisfaction.
Experienced in office management, project and account management as well paid media platforms.
I am a self starter with a variety of transferable skills that can be utilized across many different positions. I am open to any opportunities your company may have at this time.
Thank you for your consideration.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Search Engine People
08.2021 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Managed large client budgets efficiently on a monthly, quarterly and yearly basis.
- Held and maintained a large book of clients simultaneously while meeting project deadlines.
- Acquired a second role as Account Manager, fostering client relationship management, project management as well as reporting.
Administrative and Financial Assistant
Search Engine People
04.2021 - 08.2021
- Managed accounts payable processes, ensuring prompt payment of invoices while avoiding duplicate payments or late fees.
- Supported clients'' needs by providing timely responses to inquiries regarding account status or transactions processed.
- Assisted in month-end closing procedures, contributing to accurate financial reporting.
- Ensured timely approval of invoices by monitoring outstanding items and following up with approvers as needed.
- Effectively communicated with clients about payment needs and kept updated, detailed and accurate ledgers.
- Gained proficiency in accounting software systems such as QuickBooks and Microsoft programs, streamlining data entry tasks and report generation processes.
- Tracked office supplies and restocked low items to keep team members on-task and productive.
Marketing Manager
Professional Hearing Services
01.2015 - 04.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Worked with graphic designers and writers to establish theme and tone for content.
- Optimized website content for improved search engine rankings and increased web traffic.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Education
Marketing Specialist - Strategic Marketing And Marketing Analytics
Google Skillshop
Online02.2021
Horticulture Technology
Guelph University
Online 01.2020
Trade License Hairstylist - Hair And Esthetics
Trade School
05.2000
Skills
- Digital Marketing
- SEM strategy development
- Project management abilities
- Microsoft Office
- Quickbooks
- Google Ads
- Google Analytics
- Microsoft Ads
Certification
Google Ads Search Certification
Google Analytics Certification
Google Ads Display Certification
Marketing Strategy Certification
Google Ads App Certification
Google My Business
Google Ads Video Certification
Introduction to Search Engine Optimization
Social Media Management
Snapchat Essentials
Timeline
Digital Marketing Manager
Search Engine People
08.2021 - Current
Administrative and Financial Assistant
Search Engine People
04.2021 - 08.2021
Marketing Manager
Professional Hearing Services
01.2015 - 04.2021
Marketing Specialist - Strategic Marketing And Marketing Analytics
Google Skillshop
Horticulture Technology
Guelph University
Trade License Hairstylist - Hair And Esthetics
Trade School
Google Ads Search Certification
Google Analytics Certification
Google Ads Display Certification
Marketing Strategy Certification
Google Ads App Certification
Google My Business
Google Ads Video Certification
Introduction to Search Engine Optimization
Social Media Management
Snapchat Essentials
Similar Profiles
Sydney QuippSydney Quipp
Social Media Coordinator at Search Engine PeopleSocial Media Coordinator at Search Engine People
Himanshu UpadhyayHimanshu Upadhyay
Freelancer, Search Engine Optimization at Search Engine Optimization ExpertFreelancer, Search Engine Optimization at Search Engine Optimization Expert
Cerise Dawn BalagaCerise Dawn Balaga
Content Manager at Red Search EngineContent Manager at Red Search Engine