David Craig Lyons
Port Coquitlam,BC
Summary
Dynamic finance leader with a proven track record at TriCity Motors Auto Finance, achieving a 92% success rate in warranty penetration sales. Skilled in prospecting and customer service, I excel in fostering growth and securing partnerships. Holds both LLQP Insurance (pending March 2025) and VSA Licenses, demonstrating a unique blend of technical expertise and interpersonal skills.
Overview
10
10
years of professional experience
Work History
Mobile Finance Manager
TriCity Motors Auto Finance (Pacific Leasing Ltd)
Vancouver Lower Mainland, BC
12.2023 - Current
- Delivered mobile finance solutions to 67 dealerships across Richmond, Vancouver, Coquitlam, Surrey, and Fraser Valley.
- Enhanced dealership finance penetration through the successful sale of warranties and automotive products.
- Supported commercial dealerships in securing leasing options.
- Engaged with new dealers weekly to expand active dealership collaborations, with a 32% growth in new dealer sign-ups
Mobile Finance Manager
Nomad Auto Finance
Vancouver Lower Mainland, BC
09.2018 - 11.2023
- Delivered mobile financial solutions for 82 dealers across multiple regions, including Richmond, Vancouver, Surrey, and Greater Vancouver.
- Achieved a 92% success rate in warranty penetration sales within finance deals.
- Prospected new dealerships consistently and achieved 30% growth in year-over-year dealer sign-ups.
Director of Finance
Save-A-Lot / Bing Automotive Emporium
Langley, BC
06.2015 - 08.2018
- Oversaw the entire sales lifecycle to boost finance and warranty product penetration, including handling customer objections to maintain product penetration.
- The closing ratio on in-house leasing for value-added products was 90%, and 65% for all other leasing and financial purposes.
- Created long-term relationships with banks and lenders.
- Created a comprehensive training program for sales and support teams.
- Oversaw digital marketing campaigns on social media platforms.
- Created enduring partnerships with financial institutions and lending organizations.
Education
VSA License
Vancouver, BCLLQP Insurance License Pending March 2025
VancouverSkills
- Hunter-mentality with focus on positive growth
- Prospecting
- Customer service with high customer satisfaction
- Sales and closing skills
- LLQP Insurance License
- VSA License
Timeline
Mobile Finance Manager
TriCity Motors Auto Finance (Pacific Leasing Ltd)
12.2023 - Current
Mobile Finance Manager
Nomad Auto Finance
09.2018 - 11.2023
Director of Finance
Save-A-Lot / Bing Automotive Emporium
06.2015 - 08.2018
VSA License
LLQP Insurance License Pending March 2025
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