David Victoria
Toronto,Ontario
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
SearchKings
08.2021 - 01.2024
- Managed 150+ accounts with monthly budgets exceeding $1M, implementing paid search strategies across Google Ads, Bing, and Google Local for B2B and B2C clients
- Developed and presented campaign strategies and performance insights to a varied clientele, from small businesses to corporate teams
- Successfully increased advertising spend for a US-based home cleaning service from $2K to $50K monthly within a year
- Led the YouTube Ads team, pioneering best practices that increased adoption from 5% to 65% of all managed accounts and escalated monthly video spend from $10K to $500K.
Senior Digital Marketing Manager & Team Lead
OutReach Media Solutions
08.2017 - 07.2021
- Managed multiple PPC accounts with oversight of $100K monthly budgets, specializing in Google Ads, Bing, Facebook, Twitter, Reddit, Geofencing, and Programmatic platforms
- Developed and executed effective paid search strategies across Google Search, Display, and Video networks, achieving client objectives such as customer acquisition and lead generation
- Mentored and directed a 5-member team, fostering their professional growth from novice to proficient account managers
- Expanded team capabilities from managing fewer than 200 accounts to handling 350 accounts within 8 months, consistently meeting campaign goals.
Education
Broadcast Television Diploma -
Seneca College
04.2013
Skills
- Google Adwords
- Google Analytics
- Meta (Facebook)
- Video Editing
- Video Marketing
- Team Leadership
- Campaign Development
- CRM Management
Personal Information
I am an avid foodie. My wife and I love to go out and try new restaurants. I also love to cook. I am a huge hockey fan. Go Sharks! And I take Muay Thai Kickboxing classes to stay active.
Timeline
Digital Marketing Specialist
SearchKings
08.2021 - 01.2024
Senior Digital Marketing Manager & Team Lead
OutReach Media Solutions
08.2017 - 07.2021
Broadcast Television Diploma -
Seneca College
Similar Profiles
Alex BakerAlex Baker
Senior Product Manager - Video Advertising at SearchKingsSenior Product Manager - Video Advertising at SearchKings
Alex BakerAlex Baker
Product Manager of Creative Advertising at SearchKingsProduct Manager of Creative Advertising at SearchKings
Nelson De Los SantosNelson De Los Santos
Director, Ad Operations at SearchKingsDirector, Ad Operations at SearchKings