David Tulkin
Pacifica
Summary
Dynamic sales leader with a proven track record at Tekmetric, driving go-to-market strategies and achieving significant revenue growth. Expert in partnership development and talent cultivation, I excel in identifying business opportunities and executing high-impact initiatives. Recognized for building structured sales teams and enhancing market penetration through innovative strategies.
Overview
15
15
years of professional experience
Work History
Director of Sales, CRM
Tekmetric
10.2024 - Current
- Lead sales strategy and execution for CRM product line post-acquisition.
- Integrate Shopgenie’s sales playbook and pipeline processes into Tekmetric’s larger GTM strategy.
- Drive cross-sell and upsell initiatives across Tekmetric’s customer base.
- Collaborate with product and marketing teams to refine positioning and messaging for CRM solutions.
VP of Revenue
Shopgenie
01.2024 - 10.2024
- Company Overview: Acquired by Tekmetric
- Scaled ARR from <$1M to $10M+ in under 12 months.
- Drove GTM execution that led to acquisition by Tekmetric.
- Transitioned company from founder-led sales to a structured team of 4 AEs and 3 SDRs.
- Built GTM systems from the ground up: HubSpot CRM, pipeline structure, inbound/outbound motion, sales enablement.
- Led with data, heart, and hustle—never afraid to jump in with the team.
- Cultivated a people-first culture while maintaining high performance and accountability.
- Acquired by Tekmetric
VP of Revenue
Lendflow
San Francisco Bay Area
11.2021 - 08.2023
- Recruited based on experience managing, training and scaling a go-to market (GTM) team for an emerging provider of B2B credit products.
- Directed the company’s sales and marketing strategies, planning and introducing the sales and marketing infrastructure, incorporating Salesforce, HubSpot and other technologies to manage communications.
- Active participant at the company’s board of directors’ meetings.
- Recognized for growing revenue from $200K to $600K MRR in 12 months after transitioning the team from founder-driven sales.
- Introduced key performance indicators (KPIs) that were used to measure sales staff accountability.
- Hired and trained a team of five (5) direct reports with cross functional responsibility for 50+ team members ranging from Partnerships / Alliances, Business Analysis, Customer Success, Marketing and others based at company HQ (Austin, TX), Medellin, Colombia and Cebu, Philippines.
Director of Business Development
Shop-Ware
San Francisco
08.2020 - 09.2021
- Recruited to leverage prior industry experience (SaaS solutions for automotive repair shops) to sell and provide marketing guidance to customers on behalf of an early-stage cloud-centric start-up.
- Managed the sales cycle process, providing customer success focused weekly webinars for both pre- and post-sales customers and business partners. Efforts lead to improved engagement, reduced customer churn.
- Recognized for the ability to initiate spur-of-the-moment changes to outbound messages as needed.
- Facilitated partner API programs, encouraging new partners to build bi-directional integrations.
- Teamed with sales, marketing and technology-driven business units while managing an inside sales team of two (2).
Director of Business Development
BirdEye
Palo Alto
10.2017 - 08.2020
- Hired as company’s first business development staff member. Planned and led new partnership agreements, directing all new deals from qualification through closing and subsequent integration (completion). Furloughed from position due to economic ramifications from the COVID-19 virus.
- Signed 30+ co-marketing/integration partnerships with companies that include Tempur Sealy International, Clio, Athena Health, Yardi, Ellie Mae, all of which resulted in an increase of Total Addressable Market (TAM) served.
- Introduced onboarding protocols for new partnerships after closing new business; assumes project management responsibilities requisite for building integration strategies that proved to be efficient and effective.
- Served as the lead contact for the company’s offshore engineering team, working in tandem to plan project integrations.
- Designed and implemented all partner marketing initiatives in the absence of a partner marketing department.
- Reduced dependence on third parties and single handedly grew native integrations from (2) to 30, a 600% increase.
- Managed one (1) single integration migration specialist.
Sr. Business Development Manager
Fundbox
San Francisco
02.2015 - 10.2017
- Recruited to advance business development and new revenue streams via independent sales / rep firms for sale and execution of FinTech product helping SMBs (Zoho, Jobber, Invoice ASAP, Kashoo, Clio) improve cash management.
- Identified win-win scenario for revenue growth and market penetration by introducing Broker Channel Program enabling improved penetration / sales cycle of core product / service, at a lower cost-per-acquisition expense.
- Established pipeline interlock with key partners; negotiated terms and conditions; managed relationship, identified new opportunities to deepen the relationship.
- Developed short- and long-range sales forecast stressing presence in the construction and financial verticals.
Business Development Manager (Auto Team Strategic Alliances)
INTUIT (Demandforce)
San Francisco
01.2011 - 02.2015
- Progressed through increasingly-responsible decision-making, providing incisive strategic leadership to all Auto Team Strategic Alliance initiatives; focused on developing lead pipelines and building relationships.
- Owned daily performance metrics in business development, needs assessment, new product launches, and delivery of customized partner solutions.
- Drove retention, developed strategic partnerships and created educational initiatives for partners’ internal teams, building marketing strategies while increasing qualified leads and revenue.
- Delivered 127% of quota in Q1 2014, and 108% of quota in Q2 2014. Exceeded 100% of quota in Q3 2014.
- Partnered with external stakeholders, including corporate divisions of large auto retailers and shop management systems, to cultivate business relationships and form strategic alliances.
- Developed relationships with automotive distributors, using data extracted from these relationships to craft quarterly strategies for the sales team to utilize when identifying new leads and onboarding new customers.
- Worked with Marketing, Engineering, Product Management, HR and other departments to address short- and long-term business requirements.
National Sales Manager
INTUIT (Demandforce)
San Francisco
01.2013 - 12.2013
- Ensured seamless, profitable operations by monitoring Regional Managers and their performance.
- Identified opportunities for growing product / service offerings and initiated new automotive industry relationships while managing existing client base.
- Interviewed and hired automotive sales team members.
- Supervised (4) Regional Managers overseeing 22 Sales Consultants.
- Achieved 65% of yearly goal in Q3 and 68% of yearly goal in Q4 2013.
Regional General Manager
INTUIT (Demandforce)
San Francisco
01.2011 - 12.2013
- Directed strategic sales planning, market expansion, lead development, and client relationship management functions, in support of sales team.
- Equipped, coached, and trained team members to develop distribution channels within territories.
- Consistently surpassed quarterly quotas between 2011 and 2013 (97% - 120%).
- Received fastest promotion from Account Executive to Regional General Manager in company history.
- Coached, trained, and managed five (5) Sales Representatives.
Account Executive
INTUIT (Demandforce)
San Francisco
01.2011 - 12.2011
- Created and organized all sales activities and developed / coordinated best practices for sales approach.
- Engaged in, cultivated customer relationships, developed new automotive accounts, and drove deeper market penetration.
- Built territory and developed small channel partners.
- Delivered 116% of quota for Q2 2011.
Education
MA - Organizational Psychology
ALLIANT INTERNATIONAL UNIVERSITY
San Francisco, CA01.2010
BA - Philosophy
DENISON UNIVERSITY
Granville, OH01.2001
Skills
- Go-To-Market (GTM) Strategies
- New Product and Service Introductions
- Partner / Lead Qualification
- Talent Development
- Strategic Planning
- Leadership of Major Initiatives
- Identifying Business Opportunities
- Negotiations
- Market Penetration
- Sales Campaign Management
- Partnership Development
- Cross Functional Engagement
- Sales Process Development
- Product Marketing
- Change Management
- Cultivating Partner Relationships
Personal Information
Title: National Sales Director
Timeline
Director of Sales, CRM
Tekmetric
10.2024 - Current
VP of Revenue
Shopgenie
01.2024 - 10.2024
VP of Revenue
Lendflow
11.2021 - 08.2023
Director of Business Development
Shop-Ware
08.2020 - 09.2021
Director of Business Development
BirdEye
10.2017 - 08.2020
Sr. Business Development Manager
Fundbox
02.2015 - 10.2017
National Sales Manager
INTUIT (Demandforce)
01.2013 - 12.2013
Business Development Manager (Auto Team Strategic Alliances)
INTUIT (Demandforce)
01.2011 - 02.2015
Regional General Manager
INTUIT (Demandforce)
01.2011 - 12.2013
Account Executive
INTUIT (Demandforce)
01.2011 - 12.2011
MA - Organizational Psychology
ALLIANT INTERNATIONAL UNIVERSITY
BA - Philosophy
DENISON UNIVERSITY
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