Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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David Tulkin

David Tulkin

Pacifica

Summary

Dynamic sales leader with a proven track record at Tekmetric, driving go-to-market strategies and achieving significant revenue growth. Expert in partnership development and talent cultivation, I excel in identifying business opportunities and executing high-impact initiatives. Recognized for building structured sales teams and enhancing market penetration through innovative strategies.

Overview

15
15
years of professional experience

Work History

Director of Sales, CRM

Tekmetric
10.2024 - Current
  • Lead sales strategy and execution for CRM product line post-acquisition.
  • Integrate Shopgenie’s sales playbook and pipeline processes into Tekmetric’s larger GTM strategy.
  • Drive cross-sell and upsell initiatives across Tekmetric’s customer base.
  • Collaborate with product and marketing teams to refine positioning and messaging for CRM solutions.

VP of Revenue

Shopgenie
01.2024 - 10.2024
  • Company Overview: Acquired by Tekmetric
  • Scaled ARR from <$1M to $10M+ in under 12 months.
  • Drove GTM execution that led to acquisition by Tekmetric.
  • Transitioned company from founder-led sales to a structured team of 4 AEs and 3 SDRs.
  • Built GTM systems from the ground up: HubSpot CRM, pipeline structure, inbound/outbound motion, sales enablement.
  • Led with data, heart, and hustle—never afraid to jump in with the team.
  • Cultivated a people-first culture while maintaining high performance and accountability.
  • Acquired by Tekmetric

VP of Revenue

Lendflow
San Francisco Bay Area
11.2021 - 08.2023
  • Recruited based on experience managing, training and scaling a go-to market (GTM) team for an emerging provider of B2B credit products.
  • Directed the company’s sales and marketing strategies, planning and introducing the sales and marketing infrastructure, incorporating Salesforce, HubSpot and other technologies to manage communications.
  • Active participant at the company’s board of directors’ meetings.
  • Recognized for growing revenue from $200K to $600K MRR in 12 months after transitioning the team from founder-driven sales.
  • Introduced key performance indicators (KPIs) that were used to measure sales staff accountability.
  • Hired and trained a team of five (5) direct reports with cross functional responsibility for 50+ team members ranging from Partnerships / Alliances, Business Analysis, Customer Success, Marketing and others based at company HQ (Austin, TX), Medellin, Colombia and Cebu, Philippines.

Director of Business Development

Shop-Ware
San Francisco
08.2020 - 09.2021
  • Recruited to leverage prior industry experience (SaaS solutions for automotive repair shops) to sell and provide marketing guidance to customers on behalf of an early-stage cloud-centric start-up.
  • Managed the sales cycle process, providing customer success focused weekly webinars for both pre- and post-sales customers and business partners. Efforts lead to improved engagement, reduced customer churn.
  • Recognized for the ability to initiate spur-of-the-moment changes to outbound messages as needed.
  • Facilitated partner API programs, encouraging new partners to build bi-directional integrations.
  • Teamed with sales, marketing and technology-driven business units while managing an inside sales team of two (2).

Director of Business Development

BirdEye
Palo Alto
10.2017 - 08.2020
  • Hired as company’s first business development staff member. Planned and led new partnership agreements, directing all new deals from qualification through closing and subsequent integration (completion). Furloughed from position due to economic ramifications from the COVID-19 virus.
  • Signed 30+ co-marketing/integration partnerships with companies that include Tempur Sealy International, Clio, Athena Health, Yardi, Ellie Mae, all of which resulted in an increase of Total Addressable Market (TAM) served.
  • Introduced onboarding protocols for new partnerships after closing new business; assumes project management responsibilities requisite for building integration strategies that proved to be efficient and effective.
  • Served as the lead contact for the company’s offshore engineering team, working in tandem to plan project integrations.
  • Designed and implemented all partner marketing initiatives in the absence of a partner marketing department.
  • Reduced dependence on third parties and single handedly grew native integrations from (2) to 30, a 600% increase.
  • Managed one (1) single integration migration specialist.

Sr. Business Development Manager

Fundbox
San Francisco
02.2015 - 10.2017
  • Recruited to advance business development and new revenue streams via independent sales / rep firms for sale and execution of FinTech product helping SMBs (Zoho, Jobber, Invoice ASAP, Kashoo, Clio) improve cash management.
  • Identified win-win scenario for revenue growth and market penetration by introducing Broker Channel Program enabling improved penetration / sales cycle of core product / service, at a lower cost-per-acquisition expense.
  • Established pipeline interlock with key partners; negotiated terms and conditions; managed relationship, identified new opportunities to deepen the relationship.
  • Developed short- and long-range sales forecast stressing presence in the construction and financial verticals.

Business Development Manager (Auto Team Strategic Alliances)

INTUIT (Demandforce)
San Francisco
01.2011 - 02.2015
  • Progressed through increasingly-responsible decision-making, providing incisive strategic leadership to all Auto Team Strategic Alliance initiatives; focused on developing lead pipelines and building relationships.
  • Owned daily performance metrics in business development, needs assessment, new product launches, and delivery of customized partner solutions.
  • Drove retention, developed strategic partnerships and created educational initiatives for partners’ internal teams, building marketing strategies while increasing qualified leads and revenue.
  • Delivered 127% of quota in Q1 2014, and 108% of quota in Q2 2014. Exceeded 100% of quota in Q3 2014.
  • Partnered with external stakeholders, including corporate divisions of large auto retailers and shop management systems, to cultivate business relationships and form strategic alliances.
  • Developed relationships with automotive distributors, using data extracted from these relationships to craft quarterly strategies for the sales team to utilize when identifying new leads and onboarding new customers.
  • Worked with Marketing, Engineering, Product Management, HR and other departments to address short- and long-term business requirements.

National Sales Manager

INTUIT (Demandforce)
San Francisco
01.2013 - 12.2013
  • Ensured seamless, profitable operations by monitoring Regional Managers and their performance.
  • Identified opportunities for growing product / service offerings and initiated new automotive industry relationships while managing existing client base.
  • Interviewed and hired automotive sales team members.
  • Supervised (4) Regional Managers overseeing 22 Sales Consultants.
  • Achieved 65% of yearly goal in Q3 and 68% of yearly goal in Q4 2013.

Regional General Manager

INTUIT (Demandforce)
San Francisco
01.2011 - 12.2013
  • Directed strategic sales planning, market expansion, lead development, and client relationship management functions, in support of sales team.
  • Equipped, coached, and trained team members to develop distribution channels within territories.
  • Consistently surpassed quarterly quotas between 2011 and 2013 (97% - 120%).
  • Received fastest promotion from Account Executive to Regional General Manager in company history.
  • Coached, trained, and managed five (5) Sales Representatives.

Account Executive

INTUIT (Demandforce)
San Francisco
01.2011 - 12.2011
  • Created and organized all sales activities and developed / coordinated best practices for sales approach.
  • Engaged in, cultivated customer relationships, developed new automotive accounts, and drove deeper market penetration.
  • Built territory and developed small channel partners.
  • Delivered 116% of quota for Q2 2011.

Education

MA - Organizational Psychology

ALLIANT INTERNATIONAL UNIVERSITY
San Francisco, CA
01.2010

BA - Philosophy

DENISON UNIVERSITY
Granville, OH
01.2001

Skills

  • Go-To-Market (GTM) Strategies
  • New Product and Service Introductions
  • Partner / Lead Qualification
  • Talent Development
  • Strategic Planning
  • Leadership of Major Initiatives
  • Identifying Business Opportunities
  • Negotiations
  • Market Penetration
  • Sales Campaign Management
  • Partnership Development
  • Cross Functional Engagement
  • Sales Process Development
  • Product Marketing
  • Change Management
  • Cultivating Partner Relationships

Personal Information

Title: National Sales Director

Timeline

Director of Sales, CRM

Tekmetric
10.2024 - Current

VP of Revenue

Shopgenie
01.2024 - 10.2024

VP of Revenue

Lendflow
11.2021 - 08.2023

Director of Business Development

Shop-Ware
08.2020 - 09.2021

Director of Business Development

BirdEye
10.2017 - 08.2020

Sr. Business Development Manager

Fundbox
02.2015 - 10.2017

National Sales Manager

INTUIT (Demandforce)
01.2013 - 12.2013

Business Development Manager (Auto Team Strategic Alliances)

INTUIT (Demandforce)
01.2011 - 02.2015

Regional General Manager

INTUIT (Demandforce)
01.2011 - 12.2013

Account Executive

INTUIT (Demandforce)
01.2011 - 12.2011

MA - Organizational Psychology

ALLIANT INTERNATIONAL UNIVERSITY

BA - Philosophy

DENISON UNIVERSITY

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David Tulkin