David Splivalo
Global PR & Corporate Communications Leader
MOUNTAIN VIEW
Summary
Industry award-winning agency and corporate communications practitioner from the San Francisco Bay Area and Washington D.C. with 25 years of B2B, B2C and B2G experience working for startups, enterprises and public companies such as eBay, IBM, Microsoft, PayPal, SINA.com, ZEPP Health, etc. Oversaw annual PR/communications budgets ranging from $120K to more than $2M. One of the very few executives that specializes in both B2B and B2C markets given my Silicon Valley background that began during the .com boom. Also operated a unique government relations practice at my own firm’s DC office that oversaw special projects with federal and state agencies, state and federal officials and the U.S. military.
Overview
20
20
years of professional experience
Work History
Head of Communications
NARSSA
01.2021 - Current
- Oversee corporate communications involving content development, media relations, analyst relations, government relations, crisis communications, executive and internal communications, social media and integrated communication campaigns involving marketing and sales.
- Helped grow the company’s specialized practice area from just under 100 analysts to more than 1,000 (currently)
- The firm is considered the market leader within a nearly $1 trillion niche space
- Developed and manage the industry groundbreaking communication practices for Social Security analysts
Head of Global Communications
RBW EV Cars & Spirit EV
01.2021 - 04.2025
- Company Overview: RBW is a worldwide EV manufacturer; secured $19m in funding (Series A)
- Launched new spin-off company, Spirit EV in Oct. 2024; industry’s 1st EV-as-a-Service brand
- 2024 Integrated Comms program contributed to a 300% YoY increase in sales; 8,200% increase in YoY qualified sales leads; 9,000% increase in LI YoY metrics; 2,600% YoY increase in media coverage, etc.
- Accomplished highly successful U.S. launch (Aug. 2024) at the Pebble Beach Concours d’Elegance, resulting in 4K% increase in social media metrics, confirmed sales and coverage in Robb Report, TechCrunch, Yahoo News, etc.
- Operate $2.6m global communications dept., which includes PR, marketing, and advertising
Managing Director
Plat4orm PR
07.2021 - 03.2023
- Company Overview: Plat4orm is a high-tech and remote PR agency specializing in the legal, cybersecurity and financial services
- Marquee clients: Axiom Law, Exterro, CasKX, Redgrave Data, Smith AI, Rocketfuel Blockchain
- Doubled agency revenues to $3.1m in just 1 year (2022); co-owned BD program with agency owner
- Oversaw a team of 15+ remote FTE’s and contractors that serve over a dozen accounts
- Client account retainers I oversaw ranged from $14K to $30K a month
- Relaunched Axiom’s global PR/Comms program, resulting in its bench of attorneys growing from just under 7,000 to over 13,000 in just one year via a 3,500% increase in PR/Comms results
- Notable client coverage: Wall Street Journal, Reuters, Forbes, Kiplingers, Marketwatch, Legal Dive, USA Today, Financial Times, etc.
Director of North American PR/Communications
ZEPP Health (NYSE: ZEPP)
06.2019 - 09.2020
- Oversaw NA PR/Comms for 2nd largest wearables brand in the world, ZEPP Health (NYSE: ZEPP)
- Operated integrated comms programs working side-by-side with sales and logistics departments
- Managed annual integrated comms budget of $4.8m and a team of 5 employees
- Oversaw 2020 CES booth and live global press event by CEO
- Spearheaded the global launch of more than 20 new home and personal health/fitness products from ZEPP, resulting in its stock value increasing by more than 20% YoY
Director of Communications
Cellcontrol
10.2009 - 05.2019
- Cellcontrol was the original pioneer and market leader of the new distracted driving market
- Secured Series-A VC round from credit bureau powerhouse TransUnion
- Built the global communications program targeting B2B, B2C and B2G markets
- Shaped national media narrative and conversation relating to tech solutions to combat distracted driving
- Corporate comms was a contributing factor to sales engine; firm generated $45m in annual sales (2017)
- Notable media coverage: CNBC, Washington Post, Business Insider, New York Times, Associated Press, Consumer Reports, FOX News, CNN, Fleet Owner, Wall Street Journal, NBC Today Show, etc.
Global PR Manager
Red Bull Racing/Scott Speed, Inc.
01.2006 - 07.2009
- Managed global PR for Red Bull’s Formula 1 (most watched sport in the world) race car driver, Scott Speed
- Speed was the one of only 22 race drivers competing in Formula 1 and the only American driver
- Oversaw global media relations (from reporters in over 50 countries); managed hundreds of stories
- Responsible for crisis communications, race-day blogs, press releases, corporate sponsorships, etc.
- Beat out a global pool of candidates from 17 different countries
Education
B.A. - Communications
California State University, Fresno
Fresno, CASkills
- Spearheaded public and industry recognition of the multi-billion dollar distracted driving and data-loss prevention tech marketplaces via tech pioneers Cellcontrol and Palisade Systems respectively
- In 2024 Increased earned and owned media results for RBW by more than 4,500% (YoY), resulting in increase in new car sales by 360% (YoY)
- Headed up global PR for Red Bull’s Formula 1 team – the largest pro-sport in the world
- Microsoft Office 2003: NA PR campaign for one of the largest and most profitable software launches
- PayPal: Part of the NA PR team behind the launch of PayPal’s micropayments
- Record-breaking startup launch: Planned and executed the NA launch for fintech startup Dwolla, an unknown Iowa based company whose launch resulted in over 100 feature stories and 15 VC leads over a 2-week timespan
Timeline
Managing Director
Plat4orm PR
07.2021 - 03.2023
Head of Communications
NARSSA
01.2021 - Current
Head of Global Communications
RBW EV Cars & Spirit EV
01.2021 - 04.2025
Director of North American PR/Communications
ZEPP Health (NYSE: ZEPP)
06.2019 - 09.2020
Director of Communications
Cellcontrol
10.2009 - 05.2019
Global PR Manager
Red Bull Racing/Scott Speed, Inc.
01.2006 - 07.2009
B.A. - Communications
California State University, Fresno
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