David SEYE
Montreal, Quebec, Canada,QC
Summary
Dynamic Marketing Specialist with a proven track record, enhancing brand visibility and customer retention through expertly crafted ad campaigns and strategic data analysis. Skilled in Google/Facebook Ads and Copywriting, I achieved a notable 17% increase in CTR, demonstrating strong analytical abilities and creative problem-solving.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Noor Hair
Montreal, Quebec
02.2023 - 10.2024
- Crafted compelling ad copy for front-end Facebook advertisements, driving engagement, and brand visibility.
- Designed and executed backend email campaigns using Klaviyo and Sendlane, enhancing customer retention and conversion rates.
- Managed and optimized paid marketing campaigns on Facebook, achieving a 17% increase in click-through rates (CTR) through strategic A/B testing, and continuous performance monitoring.
- Conducted in-depth customer research and competitor analysis to uncover market opportunities and improve campaign targeting efficiency.
Paid Media Analyst
Bloom Marketing
Montreal, Quebec
07.2021 - 01.2023
- Day-to-day implementation of paid search tactics that include keyword development, budget allocation, bid optimizations, ad copy testing, and landing page development.
- Supplied campaign performance reviews for more than 10 PPC accounts per month ($70,000/month budget), and participated in monthly meetings led by account managers for franchises.
- Executed weekly campaign audits with deep-dive data analysis to monitor how optimizations to accounts are performing, with a focus on both lead generation and eCommerce.
Education
Associate of Science -
Vanier College
Saint-Laurent, None05-2021
Skills
- Google Ads
- Google Analytics
- Data analysis
- Facebook Ads
- A/B Analysis
- Copywriting
Certification
- Google Ads Certification
- Bing Ads Certification
Languages
French
Native/ Bilingual
English
Native/ Bilingual
Timeline
Marketing Specialist
Noor Hair
02.2023 - 10.2024
Paid Media Analyst
Bloom Marketing
07.2021 - 01.2023
- Google Ads Certification
- Bing Ads Certification
Associate of Science -
Vanier College
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