DAVID REED
Toronto,Canada
Summary
Dynamic Communications and Marketing Specialist with experience in developing and executing strategic communication plans, crafting compelling content, and driving brand engagement. Proven expertise in social media strategy, internal and external communications, and client relations. Strong leadership skills with a background in financial services, political campaigns, and digital content creation. Holds a Master's degree in International Political Economy, demonstrating advanced research and analytical capabilities.
Overview
7
7
years of professional experience
Work History
Communications Specialist
Questrade
Toronto
05.2022 - Current
- Develop and implement communication strategies to support marketing initiatives, enhancing customer engagement and education
- Create and edit operational communications, marketing materials, and newsletters for a diverse audience of approximately 600,000 customers
- Collaborate cross-functionally to ensure message consistency and alignment with company goals
Communications Lead
Davenport NDP
Toronto
04.2020 - Current
- Develop and execute communication strategies for both short- and long-term initiatives, managing all social media channels, graphics and online content
- Led the launch of three new websites, leveraging NatitonBuilder and LinkedIn to amplify campaign messaging and increase audience reach
- Designed content that significantly boosted engagement for key political campaigns, including Alejandra Bravo 2021 and Marit Stiles 2022
Senior Client Service Officer, Major Accounts Group
Scotiabank
Toronto
01.2018 - 05.2022
- Client service and management of a large portfolio of major multinational clients
- Direct contact within the Major Accounts group for all corporate clients within my portfolio, assisting with any concerns or requests relating to their business entities
- U.S Houston-based application specialist and PEGA case management expert
Education
MA - International Political Economy
University of York
01-2013
BA (Hons) - European & International Politics
Northumbria University
07-2009
Skills
- Adobe Creative Suite
- Canva
- MailChimp
- NationBuilder
- Hootsuite
- Email Marketing
- Copyediting
- Social Media Management
- Messaging and speechwriting
- Proofreading
- Campaign Management
Certifications
- Content Marketing Certification, HubSpot, 01/01/24
- XSeries Certificate - U.S. Government, Harvard University, 01/01/21
- Professional Certificate Digital Marketing Fundamentals, Edinburgh University, 01/01/21
Timeline
Communications Specialist
Questrade
05.2022 - Current
Communications Lead
Davenport NDP
04.2020 - Current
Senior Client Service Officer, Major Accounts Group
Scotiabank
01.2018 - 05.2022
MA - International Political Economy
University of York
BA (Hons) - European & International Politics
Northumbria University
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