David Purkhiser
Murrieta
Summary
Dynamic and results-driven sales manager recognized for consistently achieving record-setting sales figures, expanding territories, and developing new accounts. Expertise in leading high-performing sales teams to secure multimillion-dollar revenue gains, complemented by a fearless approach to cold calling and exceptional negotiation and closing skills. Proven track record in crafting strategic sales plans and nurturing client relationships, resulting in significant market growth. Committed to mentoring and enhancing team performance through effective leadership and clear communication, fostering a culture of success and accountability.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager - West
Bug Juice Inc. – SoCal
12.2023 - Current
- Maintaining all current C-store customers, distributors such as: Core-Mark, McLane, Harbor Wholesale, Gem State & Doyles Sheehan.
- Calling major Western C-store retailers: 7-Eleven, AmPm, Anabi Oil, Circle K, Extra Mile, Fastrip, Maverik, Town Pump & United Oil. C-store business is even YTD for 2026.
- Grocery retailers: Albertsons, Bashas’, Fred Meyer, Food 4 Less, Ralphs, Superior, WinCo, Vons.
- Cash & Carry businesses up +35%
- New Food service businesses through Sysco Foods for 2026.
Regional Sales Manager - West
Twang Partner, LTD. – SoCal
12.2018 - 11.2023
- Finished up +20% for 2022 Business year for Grocery, C-store & Cash & Carry.
- Total Western Territory Sales growth for 2020 (Grocery / C-Store) +31% combined for both small & large format category (12-states) with all Twang Partners brands, (Beer Salt, Twangerz shakers, Café Zuca coffee seasonings, ZAS! cooking seasoning & Reserve Liquid Cocktail Mix).
- Current major customers; WinCo Foods, Albertsons / Safeway, Kroger Ralphs / Food 4 Less, Bashas / Food City, Fred Meyer, King Soopers, Cardenas, Circle K Divisions, Anabi Oil / Rebel, BevMo, Town Pump, Maverik, & Plaid Pantry.
- Gained new distribution with all new 2020 innovations / line extensions for current cash & carry customers, Stand-up Rack placements in Circle K West, Liquid Michelada Mix in all Terrible Herbst stores, 12 new placements in Bashas’ / Food City & 96-ct Beer Salt shipper displays in 5-WinCo Divisions (Modesto, Phoenix, Denton, Boise & Seattle).
- Responsible for increase monthly & yearly distribution and volume, with creating sales presentations and marketing slides specs & GPM's.
- Establishing a business partnership agreement with distributors & National accounts.
- Calling on Account Managers with DPI Specialty Food, McLane, Core-Mark, KeHE, DPI & Market Centre / UNFI to gain new placements and present quarterly sales reports.
- Construct CMA’s by each major retailer(s) to secure and grow Twang’s brands in the market.
- Set up and attend all available in-person trade shows.
Customer Business Manager, C-store – West
Conagra Brands – SoCal
01.2017 - 11.2018
- Work and manage with Conagra’s brokerage for the West; Impact-Group.
- Responsible for increase monthly & yearly distribution and volume.
- Schedule & attend meetings with current non-buy retailers, and buyers for the West.
- Establishing a business partnership agreement with distributors & National accounts.
- Discuss annual business reports, new promotions, off invoice allowance and deductions.
- Schedule appointments with convenience account buyers; Circle K West, Fastrip, Chevron, Arco Am / Pm corporation, G&M Oil, 7-Eleven, Golden Gate Petroleum, & Robinson Oil.
- Schedule appointments with key distributors, along with Cash & Carry’s, Master distributors, and DSD distributors, to service small format independent accounts.
- First Thanasi Foods account manager to work with broker companies; Summit Hill, The Performance Group, & Co-Sales.
- Responsible for increase monthly & yearly distribution and volume.
- Schedule & attend meetings with current non-buy retailers, and buyers for the West.
- Establishing a business partnership agreement with distributors.
- Discuss annual business reports, new promotions, off invoice allowance and deductions.
- Schedule appointments with convenience account buyers; Circle K, Fastrip, Chevron, Arco Am / Pm corporate, G&M Oil, 7-Eleven, Golden Gate Petroleum, & Robinson Oil.
Marketing Services Coordinator
Anheuser-Busch InBev - Anheuser-Busch Sales of Riverside, CA
Riverside, CA
03.2016 - 01.2017
- Previous manager for all Domestic brand marketing events and employees.
- Performed weekly sales presentation slides.
- Presented the company’s newest innovation quarterly, along with creating excitement during presentations.
- Called on domestic brand venues to establish relationships and work with decision makers to increase volume & distribution.
- Performed weekly domestic sales reports to the company’s sales directors.
Sales Representative / Merchandiser (alcoholic & non-alcoholic)
Anheuser-Busch InBev - Anheuser-Busch Sales of Riverside, CA
Riverside, CA
09.2004 - 03.2016
- Increased & gained shelf space with new and multiple package distribution.
- Informed retailers about PTR / PTC’s to increase volume.
- Established retailer relationships.
- Discussed profit margin & preferred retail pricing.
- Introduced and sell-in latest brands and packages.
Education
Associates Degree in Arts (AA) - Business Foundations
University of Phoenix
01-2015
Master’s in Business Administration (MBA) - undefined
University of Phoenix
12-2019
Bachelor's Degree in Business of Science (BS) - Business Administration Certificate
University of Phoenix
06-2017
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
Timeline
Regional Sales Manager - West
Bug Juice Inc. – SoCal
12.2023 - Current
Regional Sales Manager - West
Twang Partner, LTD. – SoCal
12.2018 - 11.2023
Customer Business Manager, C-store – West
Conagra Brands – SoCal
01.2017 - 11.2018
Marketing Services Coordinator
Anheuser-Busch InBev - Anheuser-Busch Sales of Riverside, CA
03.2016 - 01.2017
Sales Representative / Merchandiser (alcoholic & non-alcoholic)
Anheuser-Busch InBev - Anheuser-Busch Sales of Riverside, CA
09.2004 - 03.2016
Master’s in Business Administration (MBA) - undefined
University of Phoenix
Bachelor's Degree in Business of Science (BS) - Business Administration Certificate
University of Phoenix
Associates Degree in Arts (AA) - Business Foundations
University of Phoenix