Summary
Overview
Work History
Education
Skills
Education
References
Languages
Timeline
Generic

DAVID NEUFELD

Rockwood,ON

Summary

A creative leader who applies intuitive and analytical skills to achieve process-driven results. A customer-driven individual who enjoys complex, multi-faceted assignments where a collaborative pool of skills is essential. More than 20 years of managerial experience encompassing a diversity of roles, responsibilities and environments. A strong communicator who brings integrity, drive and enthusiasm to problem-solving.

Overview

28
28
years of professional experience

Work History

Senior Director of Sales (Furniture N.A.)

Dorel Home Furnishings
11.2022 - Current
  • Drove sales growth, increasing customer base by more than 25% while achieving a 35% increase in YOY sales.
  • Managed a team comprising of two directors (Marketing, Operations) as well as a sales team of National account managers and ecommerce account specialists.
  • Fostered a work culture of collaboration and inclusion that increased ability to work cross-divisionally
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Introduced a CRM system to key accounts, new leads, and offers.
  • Worked closely with organizational leadership and presented to board of directors to guide operational strategy.
  • Formed new strategic partnerships and connected with potential clients to drive business development.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

Director of Sales (International)

Dorel Sports/ Pacific Cycle/PON Cycle
01.2021 - 11.2022
  • Led the management of Schwinn and Mongoose brands with international accounts and a portfolio that exceeded 35M USD.
  • Managed a team of sales professionals covering Mass ecommerce, Big Box and international distributors with sales in Canada, Australia, Japan, Mexico, Middle east as well as Russia. (Prior to war)
  • Established International pricing grid strategies to maintain competitive pricing and maximize profits.
  • Achieved sales goals retaining existing relationships and growing share of business.
  • Recruited, interviewed and hired employees
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Director of Sales (Canada)

Dorel Sports
07.2020 - 01.2021
  • Responsible for managing sales of Mongoose and Schwinn Branded product in Canada.
  • Managed a team of sales representatives, providing guidance, coaching and support.
  • Led in creation and presentation of product offerings and business status reviews.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on revenue opportunity.
  • Worked closely with product teams to understand customer needs, industry trends and requirements.
  • Resolved problems with high-profile customers, Amazon, Walmart, Costco Canada to maintain relationships.

National Account Manager

Dorel Home Furnishings
02.2018 - 07.2020
  • Oversaw the planning, developing and execution of sales strategies and programs, in order to achieve corporate national sales goals and marketing objectives for Costco Canada and USA.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
  • Increased market penetration by growing brand awareness.
  • Provided product demonstrations, in person and at trade shows to share features, answer questions and overcome concerns.

Product Manager

Dimplex North America Limited
01.2012 - 02.2018
  • Led product development, design and execution of product portfolios in the electric Fireplace furniture category
  • Worked closely with engineering and international safety standards to ensure product met and exceeded international compliance.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Product was awarded "best in class", and "best in show" on numerous occasions
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Led numerous product demonstrations and sales presentations throughout North America to all Big Box retails. (Home Depot, Lowes, Costco etc..)

Product Manager

Dimplex North America Limited
01.2008 - 01.2010

Product Development Manager

Casana Furniture
01.2006 - 01.2008
  • Managed product development for an international Furniture Brand acting as key liaison between designers and manufacturing.
  • Worked extensively in Asia, Mexico and Central America bringing new product to the North American market.
  • Created product roadmaps to help guide product development processes and align with overall business goals.
  • Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
  • Managed a prototype/sample shop in Indonesia
  • Conducted product inspections to meet organizational and industry standards and requirements.
  • Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.

Product Manager

Palliser Furniture
01.2000 - 01.2006

Director of Development

Concord College/ Canadian Mennonite University
01.1999 - 01.2000

Responsible for all fundraising activities, alumni relations and special event coordination.

  • Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.

National Representative

Ten Thousand Villages, Indonesia
01.1996 - 01.1999

Directed country operations for an international fair trade organization. Responsible for overseeing all business activities and producer relations in country.

Professor, Faculty of Economics

Duta Wacana University, Indonesia
01.1996 - 01.1999
  • Taught international marketing and retail management courses within an undergraduate business curriculum. Lectured in Bahasa Indonesia.
  • Researched and selected course texts and supplemental learning materials.
  • Instructed and evaluated students in classroom in alignment with college mission by incorporating innovative teaching and learning strategies.
  • Used different learning modes and types of technology to engage students in achieving learning outcomes.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
  • Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions, and projects into lessons.
  • Provided students with constructive, encouraging and corrective feedback.

Management/ Economic Development Consultant

Yayasan Pembinaan Pembangunan Swadaya, Indonesia
01.1996 - 01.1999

Mentored executive director of a rural Javanese non-governmental organization involved in small-scale agricultural, public health and economic development projects.

Education

Bachelor of Science - Marketing And Consumer Studies

University of Guelph
Guelph, ON

Skills

  • Leading successful sales and product teams to achieve corporate goals
  • Team Building and Motivation
  • Operations Management
  • Prospecting Skills
  • Presenting and Reporting Expertise
  • Staff Management
  • Business Development
  • Contract Negotiation
  • Collaborative Leadership

Education

University of Guelph, Canada, Bachelor of Applied Sciences, Division of Marketing and Consumer Behavior,

References

Furnished upon request

Languages

English
Native or Bilingual
Indonesian
Professional Working

Timeline

Senior Director of Sales (Furniture N.A.)

Dorel Home Furnishings
11.2022 - Current

Director of Sales (International)

Dorel Sports/ Pacific Cycle/PON Cycle
01.2021 - 11.2022

Director of Sales (Canada)

Dorel Sports
07.2020 - 01.2021

National Account Manager

Dorel Home Furnishings
02.2018 - 07.2020

Product Manager

Dimplex North America Limited
01.2012 - 02.2018

Product Manager

Dimplex North America Limited
01.2008 - 01.2010

Product Development Manager

Casana Furniture
01.2006 - 01.2008

Product Manager

Palliser Furniture
01.2000 - 01.2006

Director of Development

Concord College/ Canadian Mennonite University
01.1999 - 01.2000

National Representative

Ten Thousand Villages, Indonesia
01.1996 - 01.1999

Professor, Faculty of Economics

Duta Wacana University, Indonesia
01.1996 - 01.1999

Management/ Economic Development Consultant

Yayasan Pembinaan Pembangunan Swadaya, Indonesia
01.1996 - 01.1999

Bachelor of Science - Marketing And Consumer Studies

University of Guelph
DAVID NEUFELD