David Morton

Highlights: Attracted our first implementation partners, Supported capital raise

Carbon Zero's industry first API allows any credit card to automatically calculate and offset the carbon footprint of a customers purchasing.

Responsibilities included spearheading B2B sales outreach to our banking partners to integrate our API into their product line. Conducted aon communicated customer research aimed at helping our partners launch their credit products.

Highlights: Designed the companies initial sales process, led sales team to first 300 clients, implemented CRM tools

KiwiMe is a last mile logistics provider specializing in same day delivery, allowing our partners to connect their customers with the things they need when they need them.

At KiwiMe I lead both our sales and marketing teams. Managing our sales team I developed and implemented sales strategy, quotas and our CRM to help us achieve profitability. With the marketing team I helped establish our brand and implemented it across our digital properties and departments. Answering directly to the founders I established the initial processes they used to launch the company in 3 markets.

Highlights: Helped design and launch a new brand, craft over 150,00 words of climate content, designed partnerships strategy

Worked with the US Ventures team to launch Goodside - a climate platform and credit API that helps card holders live sustainably

Worked with team to establish our brand, partnerships and content marketing strategy. Worked with the team to deliver over 150,000 words of climate content which made up our content marketing strategy. I implemented our partnership strategy and developed the relationships that would aid the launch and adoption of the Goodside platform/product.

Highlights: Acquired April 2020 by RBC US Ventures, Graduated from the Canadian Disruptor's League

BWI's credit card based API allowed people to measure, reduce and offset the carbon impact of their spending by calculating the footprint of their purchasing

Responsibilities included spearheading relationship building with investors which led to our acquisition in 2020 by the RBC US Ventures team. Reporting to the CEO I lead the our teams market research efforts to verify demand for our product, craft our brand, marketing and customer acquisition strategies. This research helped guide product development and and aided in our acquisition efforts.

Highlights: Increased web traffic 600%, Increased occupancy 25%, Supported acquisition of the company

A subsidiary of Bosa Properties, CMPNY Cowork provided office space and education tools to startups and entrepreneurs to help their businesses and themselves.

Responsibilities included managing our on site staff, revamping the CMPNY brand to support our acquisition goals and handling all agency/contractor relationships. Direct B2C sales helped ensure our occupancy goals were met as I was accountable for the strategy and outcomes of all our acquisition channels and KPIs. Reporting progress and working directly with the CEO, my efforts aided the acquisition of the company in mid 2019.

Highlights: $7m Raised during tenure, 250,000 users acquired, 200+ media mentions, 40+ vendor partnerships secured

Bunz is the Economy of Things. A barter based platform helping people move away from the traditional patterns of consumption and connection.

Responsibilities included working directly with the founder to drive user acquisition, managing the marketing department, and liaise with the product team to support our community of users. I was accountable for all acquisition channels including digital, out of home, partnerships, public relations and our referral program. Worked with the founder to define and implement her visions for brand and communications.

Highlights: 30% increase in our B2B/wholesale business and a 17% increase in our B2C/ direct to customer business

18 Waits is a Toronto based menswear company producing quality crafted garments and accessories here in Canada.

Responsibilities included managing both B2B wholesale and DTC / e-commerce sales channels. On the wholesale side I managed existing relationships with key accounts while conducting inside sales and attending several annual trade shows to attract new retail partners. On the direct to consumer side I managed our e comm site, content and digital ad optimization to grow our customer base.

Highlights: Help launch the first YESCO franchise in Canada, Promoted to VP of sales

The Young Electric Sign Company designs and builds custom signs, digital LED boards, gaming displays, outdoor billboards, spectacular skyline signs and interior displays.

Responsibilities included conducting outside sales, managing a team of 5 quota carrying account executives and helping the organization hit their first year goal of $1 million in sales. Securing enterprise clients through outreach including Chapters, McDonald's and Tim Hortons.