Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

David Mercer

Roseville,CA

Summary

Proven leader in automotive sales, adept at boosting revenue and client satisfaction through strategic planning and effective negotiations. At Sacramento Dodge, led a team to exceed sales targets by leveraging skills in CRM software and persuasive negotiations. Specializes in fostering customer loyalty and managing high-performing teams, ensuring operational excellence and market competitiveness.

Overview

22
22
years of professional experience

Work History

Sales Manager

Sacramento Dodge
05.2023 - Current
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.

Used Car Manager

Epic Chevrolet Cadillac
11.2021 - 02.2023
  • Maintained open lines of communication with upper management, providing regular updates on department performance and discussing areas for improvement or growth opportunities.
  • Trained and mentored new sales team members.
  • Negotiated and finalized used car pricing and contract terms.
  • Utilized advanced analytics tools to evaluate sales data, enabling informed decision-making regarding inventory management and pricing strategies.
  • Managed sourcing, purchasing and showroom delivery of pre-owned inventory.
  • Optimized pricing strategies based on market trends, maximizing profit margins while remaining competitive in the industry.
  • Enhanced online presence through targeted digital marketing efforts, driving website traffic and generating leads.
  • Conducted end-of-month profit reporting for all used vehicle sales.
  • Managed inventory effectively to ensure optimal turnover rates and proper mix of vehicle types.
  • Conducted regular staff meetings and training sessions to maintain team productivity and morale.
  • Negotiated favorable purchase terms with suppliers, reducing acquisition costs for the dealership.
  • Assisted with vehicle appraisals and location of desired vehicles for purchase.
  • Collaborated with service department to ensure thorough inspections and repairs on vehicles prior to sale.

Sales Manager

John L. Sullivan Autogroup
04.2019 - 11.2021
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.

Sales Manager

Hoblit Dodge
01.2014 - 03.2019
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.

Sales Manager/Used Car Sales Manager

Future Ford
01.2003 - 12.2013
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.

Education

Bachelor of Science - Criminal Justice

Sacramento State
Sacramento, CA
06.1993

Skills

    VIN Solution

    V-Auto

    Dealer Socket

    Route ONE

    Dealer track

    Cuddle

    Rynolds

    Sales team training

    Staff Management

    Product Knowledge

    New Business Development

    Persuasive Negotiations

    CRM Software

    Customer Service

    Time Management

    Staff Training and Development

    Closing Techniques

    Operations Management

Additional Information

Steve Pleu: Owner/CEO Future Group 916-978-1559

Rod Collins: GM Future Ford of Sacramento 916-978-1559

Eric Gibson: GM of Yuba City Dodge 888-576-9803

Timeline

Sales Manager

Sacramento Dodge
05.2023 - Current

Used Car Manager

Epic Chevrolet Cadillac
11.2021 - 02.2023

Sales Manager

John L. Sullivan Autogroup
04.2019 - 11.2021

Sales Manager

Hoblit Dodge
01.2014 - 03.2019

Sales Manager/Used Car Sales Manager

Future Ford
01.2003 - 12.2013

Bachelor of Science - Criminal Justice

Sacramento State

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David Mercer