David Martinek

In the role of senior marketing and communications consultant, I currently manage all digital and traditional communications for the Fisheries Council of Canada (FCC). Previously, I held positions with a variety of public (PSPC, AAFC) and private sector (Antillia Homes and Marianna to Mars) clients, leading their digital communications transformation initiatives with the use of emerging AI-powered technologies. I also provided executive-level consultation and senior-level advisory services while managing content editorial calendars and platform optimization across multiple digital channels.

Select Achievements:
• Successfully developed and implemented digital communications strategies for Fisheries Council of Canada, integrating AI tools and multimedia platforms to enhance stakeholder engagement
• Spearheaded AAFC's internal digital transformation communications strategy, leveraging emerging technologies and content editorial calendars to streamline organizational messaging

• Executed comprehensive website optimization and SEO/SEM initiatives for Antillia Homes and Marianna to Mars, resulting in enhanced digital presence aligned with corporate positioning

In this role, I was responsible for developing and delivering global brand management and digital communications strategies while overseeing multimedia content development and platform optimization. Led cross-functional teams in implementing A/B testing protocols and website optimization initiatives that significantly enhanced customer acquisition and retention.

Select Achievements:
• Leveraged sophisticated analytics platforms to secure editorial coverage in 6/10 major industry publications while implementing comprehensive SEO/SEM strategies
• Utilized emerging technologies and data-driven insights to win dozens of key customer accounts through targeted digital communications campaigns
• Advanced partner marketing initiatives through multimedia content strategies and optimized content editorial calendars

Reporting to the President, I managed EC’s integrated digital communications strategies while ensuring compliance with industry standards and government communication principles. I provided people management and mentorship to my communications team comprised of six members while implementing multimedia content strategies across various platforms.

Select Achievements:
• Planned and launched Canada's first Electricity Centre of Excellence using comprehensive digital communications strategies and multimedia platforms
• Re-established organizational authority through strategic content editorial calendars and AI-enhanced content development
• Implemented inclusive communications policies aligned with government standards and emerging industry best practices

Reporting directly to the President and Founder, I was responsible for a team focused on developing and implementing an integrated Marcom plan that advanced shApp’s brand identity; broadened awareness of its products and services, and increased the visibility of its programs across key stakeholder audiences to attract and secure quality leads that converted to revenue that best positioned the organization for successful acquisition.

Select Achievements:
• Developed and scaled customer acquisition programs using CRM tools and advanced analytics, resulting in better prospect qualification and rapid growth
• Initiated enterprise-wide digital communications programs incorporating website optimization and SEO/SEM best practices
• Successfully positioned organization for acquisition through strategic communications strategies and multimedia content development

My leadership responsibilities included developing and implementing annual communications and marketing plans and managing their associated budgets. I led the strategic and tactical development of all digital and traditional communications, including website and social media content; and managed the diverse team of marketing, advertising, and public relations professionals responsible for client seminars, trade shows, and other special events.

Select Achievements:
• Developed and managed integrated communications campaigns that drove annual sales from $90K to $10M (in three years) using strategic platform optimization and content editorial calendars
• Successfully managed marketing for over 450 annual events through sophisticated digital communications strategies and multimedia content development
• Managed a team of 25 people, and a $1.8M marketing budget generating over $10M revenue leveraging digital and traditional media along with best-in-industry website optimization and CRM implementation.

B2B SaaS Leadership: Led marketing for cutting-edge IP address management solutions targeting IT/security professionals

Revenue-Focused B2B Marketing:

• Primary responsibility for generating quality B2B leads converting to revenue through comprehensive demand generation programs
• Built and managed comprehensive marketing automation strategies with multi-million dollar budget and clear ROI attribution
• Integrated advanced analytics and research results into product development and go-to-market strategies
• Developed sophisticated lead scoring and prioritization systems for sales team optimization

Key Achievements:

• Lead Generation Excellence: Increased qualified leads by 44% through strategic automation, event planning, and recognition programs
• Revenue Impact: Contributed to significant growth and helped drive annual revenue from $50M to $200M+ through systematic demand generation
• Marketing Automation Success: Introduced comprehensive marketing approach resulting in record lead generation, brand awareness, and revenue growth
• RFP Program Leadership: Managed response program resulting in over $125M in revenue opportunities through strategic and defined process