David Luong
Huntington Beach
Summary
Professional strategist with passion for driving organizational growth and efficiency. Proven ability to develop and execute strategies that align with business objectives and respond to market dynamics. Known for fostering team collaboration and adaptable problem-solving in dynamic environments.
Overview
20
20
years of professional experience
Work History
Senior Sales Strategy Manager
Pulmuone USA
07.2021 - Current
- Developed and implemented strategic initiatives to enhance market positioning and drive revenue growth of 3% year over year.
- Collaborated with senior leadership to develop long-term sales strategies that aligned with company goals of driving growth across key channels
- Owned sales planning process that included volume, revenue, and profitability targets for each account to ensuring alignment with broader company budget forecasts
- Developed sales team processes that enhanced focus on strategic metrics for trade spend, promotions, and channel strategies
- Collaborated with cross functional teams to define category strategies to meet overall business objectives and ensured all category goals are clearly translated into actionable sales plans for key channels
Senior Sales Operations Manager
Pulmuone USA
01.2017 - 06.2021
- Led category strategies that delivered 2% category growth by driving core product performance and selling in innovation
- Developed annual category roadmaps that include current trends and drivers along with owning the ongoing training of category concepts to field sales
- Managed the sales planning process to help achieve the annual KPI goals for field sales that included net sales growth, trade spend target, mainstream ramen distribution growth and multicultural ramen distribution growth.
- Led cross-functional teams to enhance sales forecasting accuracy and operational efficiency
Manage Brand Development / Business Consultant
Catalina Marketing
02.2015 - 12.2016
- Developed over 20+ client promotion programs that delivered targeted marketing solutions based on client KPIs and captured over $7 MM in revenue
- Managed end to end execution process across internal teams to ensure client promotion program and deliverables had optimal execution
- Developed strategic marketing plans aligning with client objectives and target demographics
Business Development Manager
Starbucks Coffee Company
09.2013 - 01.2015
- Developed targeted solutions that captured $341K of new business in key sales segments that included: healthcare, college/universities, lodging and recreation
- Increased sales by 23% in base accounts by creating target solutions that satisfies the business needs of our customers
- Created multiple partnerships with executive level decision-makers to sell in Starbucks License Stores that would increase top line revenue and elevate overall customer satisfaction
Category and Shopper Development Associate
Nestle
03.2012 - 08.2013
- Managed distribution drive project that gained $500k in incremental sales by working with key accounts to create ambient beverage sets that attracted both Hispanic and Value seeking shoppers
- Supported cross functional teams as a sales liaison by managing annual sales forecast, brand communication to field sales and post promotional analysis for major programs at top retailers
- Created customer category roadmaps to aid account managers in delivering fact based sales strategies that address current category/brand needs
- Developed customer category review content and artifacts using syndicated data to achieve category growth objectives for internal/external partners
- Managed trade and sales budgets to ensure our divisions met a 11% growth target
Business Analyst
Nestle
08.2008 - 03.2012
- Created scorecards to evaluate the top 25 retailers such as Wal-Mart, Target, Safeway and Kroger on sales, market share and distribution
- Created divisional scorecards that NUSA previously outsourced and saved the company $10,000 in annual fees
- Created distribution void reports that help capture $300,000 worth of sales opportunities in retail sets for top accounts
Retail Sales Representative
Nestle
07.2006 - 08.2008
- Ranked top 20% of all RSRs by consistently hitting all sales targets while maintaining optimum retail sets and working relations with retailers
- Account lead on Asian regional grocery chains that grew sales by 8% year over year
Summer Internship
Nestle Purina Pet Care
06.2005 - 08.2005
- Sold an average of +10 incremental cases for each promotion period
Education
Bachelor of Science - Marketing
California State University, Fullerton
06.2006
Skills
- Proficient in Microsoft Office Applications
- Proficient in Sales strategy development
- Proficient in Market analysis
- Proficient Revenue growth strategies
- Expert in Sales planning process
- Expert in Nielsen and Circana
- Experienced in Major CPG Supplier Data Portals
- Experienced in Salesforce
- Experienced in Fractional Franchise and Licensing retail stores
Accomplishments
CSUF American Marketing Association: President Fall 2005 & Spring 2006
Nestle Very Best Award for Outstanding Performance: 2007, 2010 and 2011
Nissin Foods USA MVP Award: June 2018
Nissin Foods USA Founders Award: 2019 , 2020
Pulmuone Milestone Award: 2022
Languages
Advanced in Cantonese
Basic in Mandarin
Awards and Accomplishments
CSUF American Marketing Association: President Fall 2005 & Spring 2006
Nestle Very Best Award for Outstanding Performance: 2007, 2010 and 2011
Nissin Foods USA MVP Award: June 2018
Nissin Foods USA Founders Award: 2019 , 2020
Pulmuone Milestone Award: 2022
Timeline
Senior Sales Strategy Manager
Pulmuone USA
07.2021 - Current
Senior Sales Operations Manager
Pulmuone USA
01.2017 - 06.2021
Manage Brand Development / Business Consultant
Catalina Marketing
02.2015 - 12.2016
Business Development Manager
Starbucks Coffee Company
09.2013 - 01.2015
Category and Shopper Development Associate
Nestle
03.2012 - 08.2013
Business Analyst
Nestle
08.2008 - 03.2012
Retail Sales Representative
Nestle
07.2006 - 08.2008
Summer Internship
Nestle Purina Pet Care
06.2005 - 08.2005
Bachelor of Science - Marketing
California State University, Fullerton