Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
Generic
David Giles

David Giles

Vancouver

Summary

Marketing professional with significant experience in global brand management. Demonstrates ability to drive brand strategy and market penetration while fostering teamwork and achieving results. Known for adaptability and collaborative approach, with expertise in brand positioning and market analysis.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Global Brand Manager

FREENOW
02.2023 - 05.2024
  • Company Overview: Europe’s #1 taxi App
  • Built the marketing campaign strategy for 7 markets, delivering 300+ assets across digital, TV, print, and social media
  • Managed a €1 million project with a global agency including briefing, creative feedback, activity tracking, project timelines, and budget
  • Developed a range of digital content with an in-house team to increase brand engagement
  • Created the communication strategy for a high-risk price increase which resulted in minimal backlash
  • Spearheaded a multi-market video production, involving on-set management, creative direction, and post-production
  • Acted as the brand lead and was responsible for mentoring local marketing teams in the correct implementation of brand guidelines
  • Europe’s #1 taxi App

Partnership Marketing Manager - Car Sharing & Micro-Mobility

FREENOW
08.2022 - 02.2023
  • Company Overview: Europe’s #1 taxi App
  • Responsible for the performance of car sharing and other mobility partners, including budget allocation, evaluating KPIs, and driving action plans
  • Developed partner GTM plans, consisting of compelling value propositions, targeting, messaging, and acquisition strategies
  • Executed several integrated campaigns to promote new partners using social media, digital, and CRM
  • (+10% awareness of partner’s product)
  • Coordinated strategic partnerships with prominent brands (Revolut, Mastercard, Vodafone) resulting in a +5% in monthly sales
  • Negotiated premium ‘on-vehicle branding’ worth 10 million annual impressions at no extra cost
  • Europe’s #1 taxi App

Junior Marketing Manager

FREENOW
08.2021 - 07.2022
  • Implemented an activation strategy which boosted brand awareness by 5%
  • Responsible for digital marketing performance across all major social platforms and publishers
  • Managed social media account for optimal audience engagement and increased online presence.
  • Hit 100 conversions a minute by managing a pre-promotional campaign involving digital, social media, and content and influencer partnerships
  • Produced multiple video series, partnering with external content creators to grow brand awareness
  • Increased social media engagement by 166% and grew followers by 89%, by leveraging social listening tools and influencer partnerships

Sponsorship Executive

Electric Ireland
09.2018 - 08.2021
  • Developed a digital strategy for a sports sponsorship, which won gold at the 2021 European Sponsorship Awards
  • Helped raise €4 million by activating a sponsorship campaign involving media planning, PR, content series, social media, and web content
  • Maintained daily relationships with Ireland’s largest sponsorship partners from the sporting, music, and charity sectors
  • Managed projects involving up to 6 agencies, including briefing sessions, arranging responses to briefs, and coordinating post-campaign analysis

Digital Executive

Electric Ireland
09.2016 - 09.2018
  • Supported the roll out of a new website, and was responsible for the maintenance of an e-commerce website (copywriting, UX, SEO, publishing)

Education

BSc - Marketing, Innovation & Technology

Dublin City University
01.2016

Skills

  • Brand strategy
  • Campaign execution
  • Digital marketing
  • Partnership management
  • Content Creation
  • Copywriting
  • Video production
  • Brief writing
  • Budget management
  • Strategic thinking
  • Creative vision
  • Visual design

Certification

  • Diploma, Strategic Digital Marketing, Technological University Ireland, 07/01/20, Distinction
  • Mini MBA, Marketing, Marketing Week with Mark Ritson, 12/01/22, A

References

Available upon request.

Timeline

Global Brand Manager

FREENOW
02.2023 - 05.2024

Partnership Marketing Manager - Car Sharing & Micro-Mobility

FREENOW
08.2022 - 02.2023

Junior Marketing Manager

FREENOW
08.2021 - 07.2022

Sponsorship Executive

Electric Ireland
09.2018 - 08.2021

Digital Executive

Electric Ireland
09.2016 - 09.2018
  • Diploma, Strategic Digital Marketing, Technological University Ireland, 07/01/20, Distinction
  • Mini MBA, Marketing, Marketing Week with Mark Ritson, 12/01/22, A

BSc - Marketing, Innovation & Technology

Dublin City University

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