Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
DAVID FARR

DAVID FARR

Irvine,CA

Summary

Performance-oriented Sales Director offering an exceptional record of achievement spanning over 25 years of sales and leadership. A player-coach with a strategic and analytical approach to consultative selling, team building, marketing, customer acquisition, and retention.

Overview

13
13
years of professional experience

Work History

Director of Sales

Addressable
10.2022 - Current
  • Directed team of sales managers and account executives, providing guidance, coaching, and support.
  • Developed sales strategies, pitch decks, and sales scripts for a fast-growing team of account executives.
  • Held one-on-one meetings with sales managers and account executives to identify selling hurdles and implemented coaching plans to overcome them.
  • Decreased average sales cycle from 30 days to 10.
  • Increased sales email open rates from 20% to 50% leading increasing appointments booked by 27%
  • Recruited, interviewed, and onboarded account executives while decreasing sales ramp time.

Sales Trainer and Coach

Client Giant
11.2020 - 09.2022
  • Conducted Zoom presentations and sales calls with business owners, C-level executives, and directors.
  • Identified opportunities for revenue growth at point of sale and increased by 80%.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.

Sales Manager

Tom Ferry International
01.2016 - 10.2020
  • Conducted virtual interviews.
  • Trained remote sales consultants on companies history, culture, business software, products and services, competitors, and value proposition.
  • Conducted ongoing coaching for remote sales consultants to ensure sales goals and quotas were met.

Sales Team Lead

June 2017 - January 2019

  • Conducted face to face interviews.
  • Conducted ongoing coaching for sales consultants to ensure sales goals and quotas were met.
  • Maintained personal sales goals and quotas.

Sales Consultant

January 2016 - June 2017

  • Used promotional methods such as phone calls, emails, and social media to schedule appointments with prospects.
  • Conducted consultations, delivered presentations, and performed SWOT analysis to determine prospects needs and offered solutions through company's services.
  • Maintained detailed records of prospecting efforts, sales presentations, and follow up campaigns in Salesforce CRM Platform.

Personal Training Director

LA Fitness
01.2014 - 01.2016
  • Directed and managed PTC's, APTD's and personal trainers.
  • Conducted interviews for PTC's, APTD's and personal trainers.
  • Collaborated with Directors of Club Memberships and Operations to ensure cooperation across all departments.

Assistant Personal Training Director

June 2014 - January 2015

  • Directed and managed PTC's during weekends.
  • Used promotional methods such as phone calls, flyers, and operated company booths to schedule fitness evaluations with prospects.
  • Conducted fitness evaluations for club members to identify goals and offered nutrition and training programs as solution.

Personal Training Counselor

January 2014 - June 2014

  • Used promotional methods such as phone calls, flyers, and operated company booths to schedule fitness evaluations with prospects.
  • Conducted fitness evaluations for club members to identify goals and offered nutrition and training programs as solution.

Part Owner

Fitbody Bootcamp
01.2011 - 01.2014
  • Used promotional methods such as phone calls, business cards and flyers to schedule boot camp tours and fitness evaluations with prospects.
  • Conducted fitness evaluations for prospects to identify goals and offered nutrition and boot camp training memberships as solution.

Education

Leadership - Management Coach Training - Selling Skills And Sales Operations

Udemy
San Francisco, CA

Skills

Directing, Managing, and Leadership

  • Team and Sales Quota Management
  • Sales Performance Evaluations
  • Sales Recruiting, Onboarding, and Training
  • Sales Projections and Forecasts

Presenting and Customer Acquisition

  • Consultative Selling Techniques
  • Expert Sales Strategies and Tactics
  • Highly Effective Presentations, Demonstrations and Public Speaking
  • Marketing Strategy Development

Prospecting, Customer Retention

  • Cold Calling and Lead Prospecting
  • Prospect Qualification and Scheduling
  • Customer Relations and Retention Strategies
  • Salesforce and HubSpot Software

Accomplishments

  • 2014 LA Fitness - Ranked #1 for Personal Training Invoice.
  • 2018 Tom Ferry Int. - Awarded with the Mind-Blowing Award.
  • 2019 Tom Ferry Int. - Created a company-wide, comprehensive training program for all sales team members.
  • 2020 Tom Ferry Int. - Successfully launched the first remote sales team out of Dallas, TX.
  • 2021 Client Giant - Created a company-wide, comprehensive training program for all sales team members.
  • 2022 Client Giant - Achieved the largest sale in the company's history.
  • 2023 Addressable - Achieved the largest territory sale in the company's history.

Timeline

Director of Sales

Addressable
10.2022 - Current

Sales Trainer and Coach

Client Giant
11.2020 - 09.2022

Sales Manager

Tom Ferry International
01.2016 - 10.2020

Personal Training Director

LA Fitness
01.2014 - 01.2016

Part Owner

Fitbody Bootcamp
01.2011 - 01.2014

Leadership - Management Coach Training - Selling Skills And Sales Operations

Udemy
DAVID FARR