Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
DAVID FARR

DAVID FARR

Irvine,CA

Summary

Performance-oriented Sales Director offering an exceptional record of achievement spanning over 25 years of sales and leadership. A player-coach with a strategic and analytical approach to consultative selling, team building, marketing, customer acquisition, and retention.

Overview

13
13
years of professional experience

Work History

Director of Sales

Addressable
Los Angeles, CA
10.2022 - Current
  • Directed team of sales managers and account executives, providing guidance, coaching, and support.
  • Developed sales strategies, pitch decks, and sales scripts for a fast-growing team of account executives.
  • Held one-on-one meetings with sales managers and account executives to identify selling hurdles and implemented coaching plans to overcome them.
  • Decreased average sales cycle from 30 days to 10.
  • Increased sales email open rates from 20% to 50% leading increasing appointments booked by 27%
  • Recruited, interviewed, and onboarded account executives while decreasing sales ramp time.

Sales Trainer and Coach

Client Giant
11.2020 - 09.2022
  • Conducted Zoom presentations and sales calls with business owners, C-level executives, and directors.
  • Identified opportunities for revenue growth at point of sale and increased by 80%.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.

Sales Manager

Tom Ferry International
01.2016 - 10.2020
  • Conducted virtual interviews.
  • Trained remote sales consultants on companies history, culture, business software, products and services, competitors, and value proposition.
  • Conducted ongoing coaching for remote sales consultants to ensure sales goals and quotas were met.

Sales Team Lead

June 2017 - January 2019

  • Conducted face to face interviews.
  • Conducted ongoing coaching for sales consultants to ensure sales goals and quotas were met.
  • Maintained personal sales goals and quotas.

Sales Consultant

January 2016 - June 2017

  • Used promotional methods such as phone calls, emails, and social media to schedule appointments with prospects.
  • Conducted consultations, delivered presentations, and performed SWOT analysis to determine prospects needs and offered solutions through company's services.
  • Maintained detailed records of prospecting efforts, sales presentations, and follow up campaigns in Salesforce CRM Platform.

Personal Training Director

LA Fitness
01.2014 - 01.2016
  • Directed and managed PTC's, APTD's and personal trainers.
  • Conducted interviews for PTC's, APTD's and personal trainers.
  • Collaborated with Directors of Club Memberships and Operations to ensure cooperation across all departments.

Assistant Personal Training Director

June 2014 - January 2015

  • Directed and managed PTC's during weekends.
  • Used promotional methods such as phone calls, flyers, and operated company booths to schedule fitness evaluations with prospects.
  • Conducted fitness evaluations for club members to identify goals and offered nutrition and training programs as solution.

Personal Training Counselor

January 2014 - June 2014

  • Used promotional methods such as phone calls, flyers, and operated company booths to schedule fitness evaluations with prospects.
  • Conducted fitness evaluations for club members to identify goals and offered nutrition and training programs as solution.

Part Owner

Fitbody Bootcamp
01.2011 - 01.2014
  • Used promotional methods such as phone calls, business cards and flyers to schedule boot camp tours and fitness evaluations with prospects.
  • Conducted fitness evaluations for prospects to identify goals and offered nutrition and boot camp training memberships as solution.

Education

Leadership - Management Coach Training - Selling Skills And Sales Operations

Udemy
San Francisco, CA

Skills

Directing, Managing, and Leadership

  • Team and Sales Quota Management
  • Sales Performance Evaluations
  • Sales Recruiting, Onboarding, and Training
  • Sales Projections and Forecasts

Presenting and Customer Acquisition

  • Consultative Selling Techniques
  • Expert Sales Strategies and Tactics
  • Highly Effective Presentations, Demonstrations and Public Speaking
  • Marketing Strategy Development

Prospecting, Customer Retention

  • Cold Calling and Lead Prospecting
  • Prospect Qualification and Scheduling
  • Customer Relations and Retention Strategies
  • Salesforce and HubSpot Software

Accomplishments

  • 2014 LA Fitness - Ranked #1 for Personal Training Invoice.
  • 2018 Tom Ferry Int. - Awarded with the Mind-Blowing Award.
  • 2019 Tom Ferry Int. - Created a company-wide, comprehensive training program for all sales team members.
  • 2020 Tom Ferry Int. - Successfully launched the first remote sales team out of Dallas, TX.
  • 2021 Client Giant - Created a company-wide, comprehensive training program for all sales team members.
  • 2022 Client Giant - Achieved the largest sale in the company's history.
  • 2023 Addressable - Achieved the largest territory sale in the company's history.

Timeline

Director of Sales

Addressable
10.2022 - Current

Sales Trainer and Coach

Client Giant
11.2020 - 09.2022

Sales Manager

Tom Ferry International
01.2016 - 10.2020

Personal Training Director

LA Fitness
01.2014 - 01.2016

Part Owner

Fitbody Bootcamp
01.2011 - 01.2014

Leadership - Management Coach Training - Selling Skills And Sales Operations

Udemy
DAVID FARR