Summary
Overview
Work History
Education
Skills
Portfolio
References
Timeline
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David Dong

UI/UX Designer, Crafting Engaging Digital Experiences
Etobicoke,Canada

Summary

Visionary and highly skilled UX/UI designer with over 3 years of experience, possessing strong product instincts, and a sharp eye for detail. Expert in Figma, with a proven ability to own the end-to-end design process from research, ideation, prototyping, and final UI. Passionate about creating delightful user experiences, thriving in fast-paced environments, and translating abstract ideas into clean, scalable design systems. Adept at collaborating with cross-functional teams and translating designs into front-end-ready specs, with a working knowledge of HTML/CSS, and seeking a foundational role to build an entirely new digital product from scratch, and disrupt the car-care industry. Collaborative professional focused on optimizing usability. Experience includes site design and construction, system integration, and code validation. Accomplished in meeting project specifications and innovative new strategies to surpass targets.

Overview

6
6
years of professional experience

Work History

UI/UX Designer

Somoplay
Toronto, ON
04.2024 - 07.2025
  • Took full responsibility for the whole design process for the company's websites and mobile gaming app, from initial research and inspiration to prototyping and final user interface.
  • Designed intuitive, elegant, and user-centered interfaces across web and mobile platforms, significantly improving user engagement.
  • Rapidly built and iterated on complex components and scalable design systems in Figma, leveraging auto-layout, variants, and component libraries to enhance design efficiency.
  • Collaborated closely with product managers, engineers, developers and other stakeholders to define and execute product vision, ensuring seamless integration of design into development cycles.
  • Conducted user testing sessions, gathered feedback, and applied insights to refine interactions.
  • Translated complex designs into clean, front-end-ready specifications, demonstrating a strong working knowledge of HTML/CSS for smooth developer hand-off.
  • Contributed to shaping the design culture and advocated for best practices in UX/UI across the organization.
  • Managed and optimized SEO strategies for various digital products, resulting in quantifiable SEO improvement, increased organic traffic by 30% and improved search rankings.

Freelance designer

Toronto, ON
01.2020 - 07.2025
  • Specialized in branding & identity, UI/UX design, web design, print collateral, motion graphics, and social media content.
  • Successfully delivered over 50 design projects from concept to completion, consistently meeting deadlines and client objectives.
  • Cultivated strong client relationships, leading to repeat business and positive referrals within the Toronto market and beyond.
  • Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, XD, After Effects), Figma, Sketch, Canva, Asana, Miro, Jira, WordPress, Spline, and Slack.
  • Demonstrated strong understanding of design principles, typography, color theory, and user-centered design methodologies.
  • Maintained up-to-date knowledge of industry trends and emerging design technologies to ensure innovative and effective solutions.
  • Developed and executed compelling visual strategies that enhanced brand recognition and achieved client marketing goals.
  • Managed all aspects of freelance business operations, including client acquisition, project proposals, contract negotiation, invoicing, and time management.
  • Collaborated effectively with cross-functional teams (e.g., marketers, developers, copywriters) on integrated campaigns when required.

Education

Advanced diploma - Graphic Design

Mohawk College
Hamilton, Ontario
05-2025

Skills

  • UX/UI design: user research, competitive analysis, persona creation, wireframing, prototyping, user testing, user empathy, heuristic evaluation, user flows creation, journey mapping, information architecture, interaction design, visual design, iconography, atomic design, interface design, design systems, user-centered design, responsive design, scrum framework, prototyping techniques, web accessibility, usability testing, black box testing, and functionality testing
  • Tools: Figma (auto-layout, variants, component libraries, prototyping), Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), and other relevant tools like Sketch, Adobe XD, Jira, Trello, and Slack
  • Technical: HTML, CSS, front-end ready specs, design-to-code translation
  • Product and soft skills: product strategy, cross-functional collaboration, visual communication, creative problem-solving, analytical thinking, self-starter, ownership, time management, attention to detail, SEO optimization, and client relationship management

Portfolio

https://drive.google.com/file/d/1saWIW7SOnfk2DPFf00P3tg5OHRBYJTNg/view?usp=sharing

References

References available upon request.

Timeline

UI/UX Designer

Somoplay
04.2024 - 07.2025

Freelance designer

01.2020 - 07.2025

Advanced diploma - Graphic Design

Mohawk College
David DongUI/UX Designer, Crafting Engaging Digital Experiences