Communications professional with more than 12 years of experience developing insight-driven, integrated creative campaigns for clients spanning technology, food and beverage, sports and entertainment, and retail CPG industries.
Overview
12
12
years of professional experience
Work History
Vice President, Group Director
HUNTER
04.2023 - Current
Returned to HUNTER to serve as a member of the senior leadership team for the Food & Beverage Group within HUNTER
Currently serve as HUNTER relationship lead for Danone North America (International Delight, STōK Cold Brew) and Zaxbys, overseeing a 10-member team across both clients
Lead earned creative, media relations, influencer and social media strategy for integrated campaigns and collaborations
Serve as senior lead on new business efforts, resulting in the 3rd largest new business win for the agency in 2024
Vice President
DAY ONE AGENCY
05.2022 - 03.2023
Serve as relationship lead for the Meta client, overseeing execution of integrated campaigns across three work streams (Reality Labs, Facebook AI and Meta Brand Communications)
Partner with internal strategy, creative, influencer and digital teams to deliver against agency’s remit and secure new scopes
Developed and oversaw implementation of the metaverse-focused earned media strategy for Meta House at Art Basel, exceeding both coverage and key message pull through goals for the event
Vice President
HUNTER
10.2019 - 05.2022
Served as relationship lead for the Amazon client, providing proactive and reactive strategic counsel
Co-led PR strategy for the Amazon Consumer Retail division, responsible for creative brief development, consumer research, media relations strategy, event execution and reporting analysis for Amazon’s biggest retail moments: Prime Day and Holiday
Led PR efforts for Prime Day, including the brand repositioning during COVID-19 pandemic to prioritize small business sellers
Promoted from Senior Account Supervisor
Account Supervisor
EDELMAN
09.2014 - 10.2019
Fostered strong client relationships to maintain current business and identify and secure organic growth opportunities
Oversaw financial performance for each account through the tracking of project budgets, staffing and quarterly projections
Led creative strategy, production, event planning and earned media execution for KFC’s 'Branded Everything' campaign, resulting in multiple successful activations including Extra Crispy Sunscreen (2016), Mother’s Day Romance Novel (2017), Colonel Valentine’s Day Cards (2018), Baby Harland (2018) and Holiday Fire Logs (2018)