Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

DAVID ARUSHANOV

Toronto,Canada

Summary

Results-driven marketing professional with proven track record in developing and executing digital campaigns. Known for collaborating effectively with cross-functional teams to drive success and adapt to dynamic market conditions. Proficient in utilizing data analytics and strategic planning to achieve marketing goals.

Overview

10
10
years of professional experience

Work History

Digital Marketing Manager

Canadian Family Plan Inc.
03.2020 - Current
  • Optimized digital marketing efforts through continuous analysis of performance metrics, refining strategies as needed.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Leveraged automation tools for efficient management of tasks such as lead generation, nurturing, and follow-up communication efforts.
  • Implemented effective email marketing campaigns for higher open and click-through rates, resulting in increased customer engagement.
  • Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
  • Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.

Digital Marketing Strategist

Specialty Life Insurance
10.2016 - 03.2020
  • Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
  • Streamlined reporting processes by automating data collection from various sources into a centralized dashboard for easy access by team members.
  • Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
  • Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
  • Wrote engaging and successful marketing, advertising, and website copy.

Communications and Marketing Manager

Central Canadian Glass LTD
08.2015 - 10.2016
  • Cultivated strong corporate image and identity with clear branding.
  • Enhanced brand visibility by developing and implementing strategic marketing campaigns.
  • Managed relationships with vendors and partners, ensuring deliverables met quality standards within budget constraints.
  • Organized industry trade shows and conferences, showcasing company products and services to potential clients.
  • Conducted market research to identify new opportunities and target markets.

Education

Bachelor of Arts - International Development And Economics

York University
Toronto, ON
05-2013

Skills

  • Data-driven decision making
  • Problem-solving skills
  • Adept at juggling multiple responsibilities
  • Experienced in analyzing social networks
  • Digital Strategy Development
  • Email campaign management
  • Proficient in marketing automation tools
  • Excellent written and verbal communication skills
  • Engaging content design

Accomplishments

    Founded and scaled a life insurance brokerage, driving strategic growth and profitability, resulting in a successful sale to an investment group recognizing its market potential and innovative concept.

Languages

English
Native or Bilingual
Armenian
Native or Bilingual
Russian
Professional Working

Timeline

Digital Marketing Manager

Canadian Family Plan Inc.
03.2020 - Current

Digital Marketing Strategist

Specialty Life Insurance
10.2016 - 03.2020

Communications and Marketing Manager

Central Canadian Glass LTD
08.2015 - 10.2016

Bachelor of Arts - International Development And Economics

York University

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DAVID ARUSHANOV