DAVEY ROGALA
Vancouver,BC
Summary
Innovative marketing professional adept at seizing opportunities and embracing risks, leveraging diverse backgrounds in engineering and marketing across various industries. Skilled in email and SMS campaigns, social media strategy, content creation and management, event planning, and project management. Proven record in revenue generation and customer loyalty. Ready to apply 7+ years of progressive experience to drive impactful marketing initiatives and effective demand generation.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Clocks And Colours (Compound Studio)
03.2022 - Current
- Championed all marketing initiatives, driving synergy between departments to enhance brand positioning across various channels, including social media, email, SMS, online and retail platforms, digital ads, out-of-home (OOH) advertising, and in-person events.
- Developed email and SMS campaign flows, managing lists of over 225,000 and 55,000 engaged subscribers, respectively. Driving yearly revenues of $5.5M+ while maintaining open rates averaging 50%.
- Managed social media, growing Instagram to 648K followers, boosting website traffic by 15K monthly visitors through engaging content driving to optimized landing pages.
- Planned and executed campaign launches, spanning product releases, collection debuts, marketing sales, collaborations, and list growth initiatives. Spearheaded multiple successful sales along with two BFCM campaigns, generating gross sales of $2.6M+ each year.
- Utilized data feedback loops to conduct user research and refine target personas. Developed deep insights into customer needs and evolving market trends and adapted marketing efforts to align.
Talent Manager
Zau Management
04.2019 - 09.2022
- Created and executed content marketing strategies for over 10 talents, managing business and financial affairs, and negotiating essential contract terms.
- Oversaw daily promotions and tours, collaborating with record labels, booking agencies, and media companies to ensure effective campaign execution and brand visibility.
Director of Operations and Finance
Blank Canvas Inc (Non-Profit)
03.2019 - 02.2022
- Facilitated over $300K in annual awards, donations, funding, and revenues over 3 years.
- Cultivated strong partnerships and relationships, resulting in funding for 200+ initiatives.
- Created impactful programs such as "Creative Writing for Black Youth," "Music Mentorship Program," and creative workshops with the Art Gallery of Ontario.
Producer and Executive Director
Sideways Studio
01.2018 - 12.2021
- Founded Sideways Studio, a dynamic media production company specializing in live music sessions, music video shoots, and various creative assets.
- Strategically planned and executed over 80+ live music sessions shoots, 10 music video shoots, and numerous other creative projects, contributing to over $120K in revenue within 3 years.
Vendor Partnerships Specialist
Software Reviews (InfoTech Research Group)
06.2018 - 11.2019
- Worked with 10+ software vendors spanning 5 categories to develop data-driven marketing collateral by leveraging thousands of real-time survey data points and in-house analysts.
Jr. Project Manager (Engineering)
SCG Process | SCG Flowmetrix
05.2017 - 06.2018
- Secured major government contracts through tender processes, managing over 15 sewer monitoring projects and reports in collaboration with city engineers, technicians, and stakeholders.
Education
Bachelor of Science - Engineering
University of Guelph
Guelph, ON09.2014
BBA - Marketing
University of Guelph
Guelph, ON09.2014
Skills
- Demand Generation Strategy
- Project Management
- Email and SMS Marketing
- SEO Optimization
- Content Creation and Management
- Cross-Functional Collaboration
- Data-Driven Decision-Making
- Social Media Strategy
Highlights
- Certified in Klaviyo Email & SMS marketing, and PostScript SMS marketing.
- Conceptualized and executed a biweekly 6-Pack Newsletter, generating $880K+ revenue across 96 editions.
- Secured contracts with music industry giants including Capitol Records, Universal Music Group, Sony Entertainment, and Warner Music.
- Awarded over $50K in grant funding for artist projects, content production, and program management
- Interested in data architecture, proficient in Python, HTML and basic understanding of SQL and JavaScript.
Timeline
Marketing Manager
Clocks And Colours (Compound Studio)
03.2022 - Current
Talent Manager
Zau Management
04.2019 - 09.2022
Director of Operations and Finance
Blank Canvas Inc (Non-Profit)
03.2019 - 02.2022
Vendor Partnerships Specialist
Software Reviews (InfoTech Research Group)
06.2018 - 11.2019
Producer and Executive Director
Sideways Studio
01.2018 - 12.2021
Jr. Project Manager (Engineering)
SCG Process | SCG Flowmetrix
05.2017 - 06.2018
Bachelor of Science - Engineering
University of Guelph
BBA - Marketing
University of Guelph
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