Daud Irfani
North York, ON,Canada
Summary
Experienced Digital Marketing and CRM Specialist with 10+ years in optimizing multi-channel campaigns. Expert in data analytics, CRM platforms, and marketing automation to boost engagement and conversions. Proven leader, delivering projects on time and within budget. Known for innovative thinking and achieving measurable results, with a focus on enhancing brand presence.
Overview
10
10
years of professional experience
Work History
Infantry Soldier
Canadian Armed Forces
02.2019 - Current
- Dedicated member in the Canadian Forces Primary Reserve serving with The Toronto Scottish Regiment
- Demonstrates discipline and focus while performing tasks, training initiatives, and field exercises under stress.
Digital Marketing Manager
Conexiom
03.2024 - 08.2024
- Drove Digital Marketing and Demand Generation: Led targeted campaigns to engage high-value accounts and build a strong sales pipeline.
- Owned and Optimized Campaign Performance: Managed digital KPIs, optimizing campaigns based on data-driven insights for improved ROI.
- Managed Social Media Strategies: Implemented cross-platform strategies that boosted brand awareness and drove both organic and paid campaigns.
- Led Successful Webinar Programs: Executed webinars with industry experts, attracting and engaging a wide audience.
- Crafted Targeted Email Marketing Campaigns: Designed segmented email campaigns, using A/B testing to improve open and click-through rates.
Marketing CRM Specialist
IPEX Inc.
05.2021 - 03.2024
- Optimized Campaign Performance: Used A/B testing to enhance campaign elements, leading to improved engagement and conversions.
- Developed and Executed CRM Strategies: Created and implemented CRM strategies to boost customer retention and engagement.
- Managed Data Integration and Compliance: Ensured seamless data integration and compliance with CASL/CAN-SPAM regulations.
- Provided CRM Training and Support: Trained teams on CRM best practices for better customer interactions and campaign management.
- Enhanced Data-Driven Decision Making: Applied advanced analytics for insights into customer behavior and more targeted marketing strategies.
Sales Support & Logistics Specialist
Seaboard Transport
04.2019 - 05.2021
- Managed TMS: Coordinated logistics with TMS for timely, efficient transportation, improving supply chain reliability.
- Optimized Routes and Costs: Used PC Miler to find cost-effective routes, reducing expenses while meeting safety and regulatory standards.
- Monitored Logistics Performance: Tracked KPIs, reported on performance, and implemented improvements to boost efficiency and customer satisfaction.
- Secured Spot Loads and Quotes: Contacted customers for spot loads and provided accurate rate quotes, contributing to business growth.
Representative, Professional Markets
Canon Canada
04.2017 - 04.2019
- Achieved $4.4 Million in Annual Sales: Managed diverse accounts, surpassing sales targets through effective relationship building.
- Administered Salesforce: Customized and supported Salesforce to streamline sales processes and boost team productivity.
- Developed Dashboards and Reports: Created dashboards and reports for actionable data, aiding strategic decisions and sales performance.
- Coordinated Marketing and Trade Shows: Planned marketing campaigns and trade shows, increasing brand visibility and generating new business.
- Implemented Process Improvements: Enhanced sales team efficiency with process improvements and timely action on key opportunities.
Team Lead Sales Operation - Programs & Credits
Canon Canada
12.2014 - 04.2017
- Led Cross-Functional Team: Managed a multi-department team, set KPIs, and conducted performance reviews, improving productivity and goal achievement.
- Managed Pricing: Oversaw customer setups, dealer pricing, and product launches in AS400, ensuring accurate pricing execution.
- Monitored Financial Performance: Analyzed financial data for accurate forecasting and budgeting during planning periods.
- Standardized Processes: Standardized budgeting, forecasting, and financial analysis processes for consistency and efficiency.
- Reduced Chargebacks: Managed chargebacks using Walmart Retail Link, Amazon Portal, and Costco Hub, keeping them below $500K and improving financial health.
Education
Advanced Diploma - Business Marketing
Sheridan College
Brampton04.2010
Skills
- Social Media Marketing
- Email Marketing
- SEO Strategies
- Google Analytics
- CRM Integration
- Strategic Planning
- Digital Marketing
- Revenue Generation
- Customer Segmentation
- Data Analytics
- Search Engine Optimization
- Campaign Development
- Business Process Mapping
- Gap analysis
Languages
English
Full Professional
Urdu
Native or Bilingual
Software
CRM
Marketing Automation
Social Media Platforms
Email Marketing Tools
Google Analytics
Microsoft Office Suite
Google Ads
Asana and Mondaycom
Tableau or Power BI
ABM Tools
Canva
SE Ranking
Timeline
Digital Marketing Manager
Conexiom
03.2024 - 08.2024
Marketing CRM Specialist
IPEX Inc.
05.2021 - 03.2024
Sales Support & Logistics Specialist
Seaboard Transport
04.2019 - 05.2021
Infantry Soldier
Canadian Armed Forces
02.2019 - Current
Representative, Professional Markets
Canon Canada
04.2017 - 04.2019
Team Lead Sales Operation - Programs & Credits
Canon Canada
12.2014 - 04.2017
Advanced Diploma - Business Marketing
Sheridan College
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