Daryn Rose Lee
Los Angeles
Overview
13
13
years of professional experience
Work History
Events Lead
Netflix
Los Angeles
08.2020 - Current
- Lead and produce high-profile Netflix brand and advertising events, including Upfronts, CES, Client Councils, and multi-title brand initiatives
- Lead field publicity efforts for Kids Animation and Unscripted content, driving awareness and engagement across key markets
- Develop and oversee comprehensive junket strategies for film and series launches, ensuring seamless execution and maximum impact
- Inspire and lead a high-performing team, empowering direct reports through strategic guidance and career development support
Global Publicity Lead
Netflix
Los Angeles
08.2015 - 01.2020
- Develop and execute strategic global campaigns to promote Netflix Original Films and Series across diverse international markets
- Manage global agency partnerships to amplify media exposure for high-profile global tentpoles
- Manage and execute high-profile junkets, set visits, and premieres worldwide, enhancing global visibility and engagement
- Lead the development and execution of multi-title brand initiatives and global brand events, reinforcing brand consistency and impact worldwide
Talent Relations Manager
NBC Entertainment
Universal City
04.2012 - 08.2015
- Skillfully manage relationships with talent publicists, managers and agents to better facilitate and implement talent needs across NBCU
- Work seamlessly with NBCU publicists, Ad Sales and Marketing to spearhead talent participation in tenpole events such as Upfronts, Comic-Con, SXSW, TCA and more
- Oversee and efficiently handle budgets for all major NBCU events
- Well versed in dealing with high profile talent on notable NBC series
- Oversee and manage logistics for talent on air promo shoots, BTS interviews, marketing shoots and personal appearances to ensure a seamless execution
Education
Bachelor of Arts - Communications, Business
San Francisco State University
San Francisco, CASkills
- Event Production and Management
- Public Relations
- Global Campaign Strategy
- Brand Event Management
- Attention to detail
- Communication expertise
- Leadership skills
Timeline
Events Lead
Netflix
08.2020 - Current
Global Publicity Lead
Netflix
08.2015 - 01.2020
Talent Relations Manager
NBC Entertainment
04.2012 - 08.2015
Bachelor of Arts - Communications, Business
San Francisco State University
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