Summary
Overview
Work History
Education
Skills
Timeline
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KHUSHI MEHTA

Brampton,Canada

Summary

Analytical Marketing Professional with 5+ years of experience in driving data-informed marketing strategies and managing end-to-end campaign processes. Skilled in leveraging tools like Salesforce Marketing Cloud, Google Analytics, and Tableau CRM to enhance targeting, optimize budgets, and maximize engagement. Strong foundation in Agile project management, requirements engineering, and cross-functional collaboration, with a track record of delivering impactful results in fast-paced environments.

Overview

8
8
years of professional experience

Work History

Business Analyst

STADXL Consulting
Mississauga, Canada
07.2023 - Current
  • Company Overview: STADXL is a consulting company that specializes in innovative digital transformation solutions, with a focus on personalized service and client success.
  • Led the requirements engineering activities within the Software Development Lifecycle (SDLC) for the implementation of a dynamic food ordering and reservation platform, akin to Uber Eats, leveraging Azure cloud services, with the potential to revolutionize the local food delivery landscape.
  • Analyze requirements for a food delivery app, create user stories, and use case diagrams, fostering clear communication in an Agile setting.
  • Performed detailed requirements elicitation from stakeholders and translated them into functional specifications for the development team, emphasizing solution design principles for scalable and efficient solutions through strategic partnerships.
  • Used Google Analytics to deliver strategic insights for a food delivery app, enhancing segmentation, and recommending geo-targeted features, like complementary cuisine suggestions, to drive user engagement.
  • Optimized digital marketing spending for a food delivery app by reallocating the budget based on engagement data, improving customer acquisition efficiency, and maximizing ROI.
  • Developed and executed a robust testing strategy for a food delivery app, ensuring a 99% defect-free release, and enhancing user experience and customer satisfaction.
  • Managed the project RAID log effectively, identifying and mitigating risks promptly, resulting in a 30% reduction in project disruptions, and ensuring timely project closure.

Marketing Analyst

IBM Private Limited
Bangalore, India
09.2017 - 06.2023
  • Company Overview: IBM integrates cutting-edge technology, market-leading software, and expert consulting services to drive the digital transformation of mission-critical businesses worldwide.
  • Utilized Salesforce Marketing Cloud to drive Pepsodent’s brand revitalization for Unilever by delivering data-backed audience insights and co-branded retail strategies, enhancing campaign impact, and category growth.
  • Leveraged Tableau CRM and Google Analytics to provide strategic insights into post-COVID consumer behavior shifts, influencing the development and launch of Dove Care and Protect.
  • Utilized Google Analytics to optimize regional targeting for Dove’s seasonal campaigns, expanding reach, and driving a measurable increase in engagement.
  • Optimized budget allocation for the Dove campaign by shifting focus to digital channels, driving 20% cost savings, and enhanced engagement.
  • Conducted thorough business requirement engineering for the implementation of the MIS Visibility Tracker Software for Unilever India Ltd, utilizing Oracle Database and Siebel CRM, by translating functional requirements into technical specifications, overseeing the development, and participating in testing processes.
  • Collaborated with cross-functional teams using HP (ALM) to gather requirements, perform feasibility analysis, and deliver successful IBM Sterling OMS (Order Management System) implementations for IKEA, incorporating data analytics to inform decision-making processes, and data solutions to address specific business needs.

Associate Software Engineer

IBM Private Limited
Bangalore, India
09.2016 - 08.2017
  • Gained foundational training in Software Development Life Cycle (SDLC) and DevOps practices, facilitating a smooth transition into the role of a Business Analyst, where I applied acquired skills to drive analytical insights.

Education

Certified Scrum Master: CSM -

Scrum Alliance, USA
01.2024

Master of Computer Application -

NMIMS University, Mukesh Patel School of Technology, Management and Engineering
Mumbai
01.2016

Oracle Certification Program (OCP) - Oracle Database SQL Certified Expert

01.2013

Oracle Certification Program - Oracle Database 10g Administrator certified Associate

01.2013

Bachelor of Computer Applications -

Sardar Patel University, Natubhai V. Patel College of Pure and Applied Sciences
Anand, Gujarat
01.2012

Skills

  • Requirement Gathering and Management
  • Integrated Marketing Campaign Management
  • Data Analysis & Consumer Insights (Google Analytics, Tableau CRM)
  • Business Process Modelling
  • Stakeholder Management
  • Project management
  • Salesforce Marketing Cloud Proficiency
  • Agile Requirements Engineering and User Story Creation
  • Full Software Development Life Cycle (SDLC) Experience: Agile and Waterfall
  • Budget Management and Optimization
  • Data mining and analysis
  • Microsoft Office Suite (MS Excel, MS Word, MS PowerPoint, MS Project)
  • Cross-functional collaboration and communication
  • Project Management and RAID Log Maintenance
  • Testing and Quality Assurance Strategy
  • Strong interpersonal and leadership skills

Timeline

Business Analyst

STADXL Consulting
07.2023 - Current

Marketing Analyst

IBM Private Limited
09.2017 - 06.2023

Associate Software Engineer

IBM Private Limited
09.2016 - 08.2017

Certified Scrum Master: CSM -

Scrum Alliance, USA

Master of Computer Application -

NMIMS University, Mukesh Patel School of Technology, Management and Engineering

Oracle Certification Program (OCP) - Oracle Database SQL Certified Expert

Oracle Certification Program - Oracle Database 10g Administrator certified Associate

Bachelor of Computer Applications -

Sardar Patel University, Natubhai V. Patel College of Pure and Applied Sciences

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KHUSHI MEHTA