Darryl Dahl
Edmonton,AB
Summary
Dynamic and results-driven sales, marketing, and management professional with over 30 years of proven success in driving revenue growth, building high-performing teams, and developing strategic business initiatives. Adept at crafting innovative marketing strategies, fostering client relationships, and executing data-driven solutions to exceed sales targets. A skilled leader with a track record of mentoring and motivating teams to deliver exceptional results. Experienced in operational management across diverse industries. Known for adaptability, strategic vision, and commitment to delivering measurable business impact.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Buisness Services Manager
Certified Radio & Certified Commercial & Fleet Services
Edmonton, Alberta
05.1992 - Current
- Current business services manager for Certified Radio and Certified Commercial & Fleet Services. For Certified Commercial & Fleet, I help manage accounts and assist companies in providing safety solutions for small and heavy equipment. I identify problems, supply solutions, and quote on selling these solutions.
- I arrange the account set up, product orders, installation deployments.
- At Certified Radio, I work with our different local dealer accounts to offer options for security, audio, safety lighting, and vehicle accessories for all types of vehicles, marine, and off-road vehicles.
- Negotiated contracts and agreements with suppliers, vendors, and partners to optimize costs.
- Liaised with customers, addressed inquiries, handled meeting requests and answer billing questions to provide outstanding customer care.
- Coordinated and conducted classes to teach procedures to new staff members.
- Conducted market research and analysis to identify growth opportunities and competitive threats.
- Provided feedback to improve strategies, programs and initiatives.
Marketing Manager
Certified Radio
Edmonton, Alberta
06.2008 - 05.2023
- Tracked, analyzed and reported on marketing program results.
- Managed the design and production of promotional materials, such as websites and brochures.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Recommended policy changes to improve marketing tactics and strategies.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Conducted research to determine ideal markets for products and services.
- Developed social media marketing strategies to help brand company and increase sales.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Generated ideas to increase sales through creative promotions.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Oversaw the company's marketing budget.
- Represented company at local and trade association meetings to promote products.
- Managed social media accounts and campaigns.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Planned advertising campaigns for online, print and other mediums.
- Developed marketing strategies based on corporate objectives and market trends.
- Managed creation of marketing materials, collateral and sales support tools.
Sales Manager
Certified Radio
Edmonton, Alberta
06.2002 - 06.2008
- Achieved company growth and brand development through market expansion and sales.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Supported sales team members to drive growth and development.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Education
High School Diploma -
Queen Elizabeth High School
Edmonton, ABSkills
- Manager and keyholder duties
- Marketing campaign management
- Advertising management
- Digital marketing
- SEO
- Campaign management
- Social media platforms
- Strategic planning
- Social media marketing
- Product development
- Business development
- Retail marketing
- Dealer account management
Accomplishments
- Community Gratitude Award (The award recognizes the ongoing contributions of individuals and organizations during the COVID-19 pandemic. I organized a go fund me to buy and hand build over 6000 pieces of personal protective equipment to donate to hospitals, dentists, and organizations.
- Car Audio Gone Wild - Our giant sales event. I assisted in 14 years of planning, marketing, organizing and selling for the largest car audio sales event in North America.
Affiliations
- Outdoor writer & enthusiast
- Storm Chaser
- Brand Ambassador
- Director at large for the Professional Outdoor Media Association of Canada.
Certification
- Class 5 Alberta, Drivers license
- Alberta WHMIS
- First Aid
Timeline
Marketing Manager
Certified Radio
06.2008 - 05.2023
Sales Manager
Certified Radio
06.2002 - 06.2008
Buisness Services Manager
Certified Radio & Certified Commercial & Fleet Services
05.1992 - Current
- Class 5 Alberta, Drivers license
- Alberta WHMIS
- First Aid
High School Diploma -
Queen Elizabeth High School
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