Darren Rothecker
Airdrie,AB
Summary
Dynamic leader with a proven track record at DesignRite Cabinets and Millwork Inc. and Sound Scientific Inc., with over 35 years of experience in the residential and commercial building industries, driving product innovation and market expansion through strategic planning and exceptional sales and marketing initiatives. Skilled in operations management and fostering collaboration, I consistently enhance customer satisfaction and achieve business growth by leveraging industry insights and creative problem-solving.
Overview
34
34
years of professional experience
Work History
President/Product Owner
Sound Scientific Inc.
08.2023 - Current
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Led product launches, collaborating with marketing teams to create successful go-to-market strategies.
- Collaborated with development team on [Type] services and tasks.
- Oversaw product launches, coordinating marketing, sales, and development teams to ensure cohesive go-to-market strategy.
- Conducted market analysis to identify opportunities for product innovation, keeping company ahead of trends.
- Championed customer experience, incorporating user feedback into product development to increase satisfaction.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
President/Shop Owner
DesignRite Cabinets and Millwork Inc.
06.1991 - Current
- The use of targeted marketing strategies, including cold calling, B2B collaborations to secure contracts with partner companies, and engaging social media content paired with lead-generating advertisements, offers a comprehensive approach to driving growth and building successful business relationships.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
- Analyzed industry trends and tracked competitor activities to inform decision-making.
- Established strong relationships with vendors, leveraging these connections for exclusive access to new products or preferential buying terms.
- Evaluated employee performance regularly, offering constructive feedback and opportunities for professional development when needed.
- Coached, counseled and disciplined employees.
Education
No Degree - Cabinet Making And Carpentry
Saskatchewan Institution of Arts And Science
Regina, SK04-1988
Skills
- Strategic planning
- Operational excellence
- Operations management
- Project management
- Sales and marketing
- Business development
- Contract negotiation
- Budget management
- Strategic visioning
- Innovation and creativity
- Operations oversight
- Contract management
Languages
English
Full Professional
Accomplishments
High professional
Timeline
President/Product Owner
Sound Scientific Inc.
08.2023 - Current
President/Shop Owner
DesignRite Cabinets and Millwork Inc.
06.1991 - Current
No Degree - Cabinet Making And Carpentry
Saskatchewan Institution of Arts And Science
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