Darren Parker
Victoria,Canada
Summary
Versatile business leader bringing over 25 years of experience in Sales, Marketing, and Promotion. Strategic problem solver, change manager, and visionary executive with success in implementing plans to meet current and future needs. Collaborate with cross-functioning teams, and work effectively on own initiative, to exceed targets and expectations.
Overview
33
33
years of professional experience
Work History
Head of Business Opperations
Pacific Football Club
Victoria, British Columbia
05.2023 - Current
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Developed marketing strategies based on corporate objectives and market trends.
- Supervised creation of marketing materials and collateral.
Vice President of Sales- Amateur Sports
LeftBrain Performance
Victoria, BC
04.2022 - 04.2023
- Collaborate with ownership and management team to develop and implement Sales and Marketing Strategies.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
Sr. Vice President, Sales & Marketing
GSL Group- Victoria Royals/Save on Foods Memorial Centre
Victoria, BC
03.2011 - 07.2021
- Responsible for Sales and Marketing divisions in Victoria. The Victoria Royals Hockey Club, Concerts and Events (Save on Foods Memorial Centre).
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Facilitated advertising campaigns on behalf of concert and event promoters.
- Developed and Implemented advertising campaigns for The Victoria Royals season.
- Business Development and Corporate Sales for The Save on Foods Memorial Centre and The Victoria Royals Hockey Club.
- Organizational representative at community events and functions.
- Expanded new business by developing powerful sales, advertising and marketing campaigns.
- Orchestrated digital marketing initiatives and planned creative deliverables.
- Worked with sales team to collaboratively reach targets, consistently growing and evolving.
- Royals Marketing team were recipients of the 2015-16 Western Hockey League Marketing Award.
President
Victoria Seals Professional Baseball Club
Victoria, BC
08.2008 - 11.2010
- Successfully launched the expansion Golden Baseball League franchise in Victoria.
- Managed day-to-day business operations, including, finance, HR, advertising, marketing, sales, and public relations.
- Team representative for Business Development and Corporate Sales.
- Responsible for player procurement and contracts.
- Worked with transportation partners for team travel.
- Represented the organization at community functions and Governors meetings.
- Named Golden Baseball League 2009 Executive of the Year.
Owner/Operator
Sports New Zealand
Queenstown, NZ
03.2004 - 11.2007
- Managed day-to-day operations of a busy retail sporting goods business in Queenstown, New Zealand.
- Developed budgets, business plans, processes, and procedures to provide superior service to customers.
- Managed and trained employees on product sales and POS systems.
Owner/Operator
The Branches Restaurant
Queenstown, NZ
10.2002 - 04.2006
- Owned and operated 150 seat restaurant in a busy tourist destination (Queenstown, NZ).
- Managed daily operations and processes, including budgeting, and forecasting.
- Developed and deepened professional relationships with vendors, negotiated contracts, and monitored performance.
- Trained front-of-house staff on restaurant policies and procedures, guest service techniques, and communication skills to promote positive experiences.
- Created unique and impactful advertising campaigns.
Promotions Director/Sales Executive
Calgary Cannons Professional Baseball Club
Calgary, AB
09.1992 - 10.2000
- Supervised promotion and marketing teams.
- Pursued and generated customer leads as well as engaged in follow-up activities to gain new client accounts.
- Interacted with customers to understand particular needs and identify promotions and advertising best suited to help in achieving goals.
- Developed and executed promotions for 72 events per year.
- worked closely with local media outlets to establish strong promotional initiatives.
- maintained a key role in developing and implementing community and charitable initiatives through in-game promotions.
- Facilitated school and community appearances program.
- Supervised promotion and marketing teams.
Education
Business, Marketing
California State University San Bernardino
San Bernardino, CaAnthony Robbins Sales Course
Calgary, AB1995
Sensitivity Training- Arena Patrons
Victoria, BC2019
Skills
Business Development
Product and Service Sales
Event/Attraction Marketing
Marketing Trend Knowledge
Media Buy Specialist
Planning and Execution
Employee Management and Development
Corporate Presentations
Media Relations
CRM & Sharepoint software experience
Communications Skills
Professional Demeanor
Timeline
Head of Business Opperations
Pacific Football Club
05.2023 - Current
Vice President of Sales- Amateur Sports
LeftBrain Performance
04.2022 - 04.2023
Sr. Vice President, Sales & Marketing
GSL Group- Victoria Royals/Save on Foods Memorial Centre
03.2011 - 07.2021
President
Victoria Seals Professional Baseball Club
08.2008 - 11.2010
Owner/Operator
Sports New Zealand
03.2004 - 11.2007
Owner/Operator
The Branches Restaurant
10.2002 - 04.2006
Promotions Director/Sales Executive
Calgary Cannons Professional Baseball Club
09.1992 - 10.2000
Business, Marketing
California State University San Bernardino
Anthony Robbins Sales Course
Sensitivity Training- Arena Patrons
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