Summary
Overview
Work History
Education
Skills
Activities
Awards
Timeline
Generic

Darren Fode

Calgary

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 16 year career with Gordon Food Service. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing KPI's

Overview

28
28
years of professional experience

Work History

Project ONE ERP Team Dedicated Resourse SME

Gordon Food Service
11.2021 - Current
  • Served as North American support for End Uers
  • Developed Pilot group for Resolving Service now incidents
  • Assessed Training needs , designed and developed training materials
  • Support in the Go live and Hyper care of eight SAP Go lives across North America
  • Represented OTC workstream for Upcoming United/Trimer deployment


Regional Sales Trainer

Gordon Food Service
11.2021 - 11.2022
  • Developed training manuals for Onboarding employees and Sales positions according to company guidelines and protocols.
  • Trained on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
  • Facilitated virtual, in-person and blended learning sessions.
  • Championed a culture of continuous improvement within the organization by promoting best practices in sales techniques, communication skills, and customer engagement strategies.
  • Development of Effective Sales strategies  Recruit and hire salespeople to work within the sales department  Partner with sales and marketing departments to set and progress towards goals

Sales Training Manager

Gordon Food Service
01.2019 - 11.2021
  • Responsible for all New Hires and Onboarding
  • Providing effective sales training to achieve sales targets and objective
  • Training lead on ERP and SAP system implementation
  • Development of Effective Sales strategies
  • Recruit and hire salespeople to work within the sales department
  • Partner with sales and marketing departments to set and progress towards goals

District Sales Manager

Gordon Food Service
01.2011 - 01.2019
  • Consistently achieved year over year growth while hitting sales and margin AOP targets
  • Proven track record of successfully developing a high-performance sales team
  • Ability to design and implement a strategic business plan that expands company's customer base and ensure its strong market presence
  • Responsible for recruiting, objective setting, coaching and performance monitoring of sales representatives
  • Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Analyze sales, revenue and expense reports and providing realistic forecasts
  • Identify emerging markets and market shifts while being fully aware of new products and competition status
  • Responsible for all sales recruiting, on-boarding and initial training
  • Involved in CEI Committee, Chair of the Influencing Leaders Group, and Margin Council
  • Lead point for Calgary CRM

Multi-Unit Account Manager

Gordon Food Service
01.2008 - 01.2011
  • Responsible for the daily management, accuracy and quality of service, profitable growth and maintenance for specific strategic accounts
  • Provides direction, communication, and relationship management to GFS Calgary's Multi-Unit customers
  • Provides leadership and coaching to staff, while modeling GFS Cornerstone values
  • Utilizes and applies customer profitability and pricing models to manage customer agreements, compliance and relationships

General Manager

Cara Operations
01.2005 - 01.2008
  • Accountable for achieving sales and profit goals
  • Prepare financial goals and objectives
  • Hire, manage, train and motivate teammates
  • Ensure product and service are of the highest quality, audit cash procedures, audit inventories, ensure safe food handling, and employee and guest safety

General Manager

Big T's BBQ and Smokehouse
01.2005 - 01.2005

Assistant General Manager

Jack Astors Bar and Grill
01.2001 - 01.2005

General Manager

Moxies Restaurants
01.1996 - 01.2001

Education

Professional Sales Skills

Miller Heiman

The Dale Carnegie Course
01.2009

Faculty of General Studies - Sociology

University of Calgary
Calgary, Alberta
01.1994

Skills

  • Proven ability to lead and direct winning teams
  • Strong work ethic and positive team attitude
  • Success under pressure and tight deadlines
  • Proficient in Microsoft Office/ Google Suite
  • Training and mentoring
  • Process Improvement
  • Analytical Thinking
  • Strategic Thinking
  • Project Planning
  • Organizational Skills
  • Relationship Building

Activities

  • Travelling
  • Running
  • Camping

Awards

  • 2011 Team of the Year
  • 2012 Leader of the Year
  • 2013 National Brand Contest Winner
  • 2015 Team of the Year, Extended Leadership Team
  • 2018 Leader of the Year
  • 2018 Winner's Circle
  • 2018 National Brand Contest Winner
  • 2018 Bull by the Horns Winner
  • 2019 Leader of the Year
  • 2022 Gold Club/Departmental Person of the Year

Timeline

Project ONE ERP Team Dedicated Resourse SME

Gordon Food Service
11.2021 - Current

Regional Sales Trainer

Gordon Food Service
11.2021 - 11.2022

Sales Training Manager

Gordon Food Service
01.2019 - 11.2021

District Sales Manager

Gordon Food Service
01.2011 - 01.2019

Multi-Unit Account Manager

Gordon Food Service
01.2008 - 01.2011

General Manager

Cara Operations
01.2005 - 01.2008

General Manager

Big T's BBQ and Smokehouse
01.2005 - 01.2005

Assistant General Manager

Jack Astors Bar and Grill
01.2001 - 01.2005

General Manager

Moxies Restaurants
01.1996 - 01.2001

Professional Sales Skills

Miller Heiman

The Dale Carnegie Course

Faculty of General Studies - Sociology

University of Calgary

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