Darrell Fisher
London,Canada
Summary
Professional Sales Manager with over 25 years of experience in Motorcycle and Automotive sales.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sales and Finance Manager
Blackbridge Harley–Davidson
12.2023 - 06.2025
- Set sales targets and provided and guided the sales team to achieve targets
- Monitored sales performance and analyzed market trends to identify areas of improvement
- Coordinated with other departments such as finance to streamline processes and deliveries
- Conducted regular team meetings to discuss sales strategies, address challenges, and motivate the team
- Tracked and reported on key sales metrics to dealership management
- Handled escalated customer conflicts, ensuring prompt resolution and customer satisfaction
- Trained the sales team on effective sales techniques, customer service, professionalism and building rapport with new and returning customers
- Participated in negotiations for higher-value deals or complex sales transactions
Finance Specialist
Rocky’s Harley–Davidson
11.2022 - 12.2023
- Worked with sales team and financial institutions to provide financial services to dealership customers.
- Obtained goals for gross production of financial services/products.
- Provided excellent product and service knowledge to dealership customers
Client Retention Manager
Blackpurl INC.
08.2021 - 11.2022
- Developed and increased sales and revenue by assisting and educating potential customers on the advantages of using Blackpurl, a cloud-based dealership management platform
- Participated in negotiations for higher-value deals or complex sales transactions resulting in mutually beneficial agreements and cultivated
Sales and Finance Manager
Blackbridge Harley–Davidson
03.2021 - 08.2021
- Set sales targets and provided and guided the sales team to achieve targets
- Monitored sales performance and analyzed market trends to identify areas of improvement
- Coordinated with other departments such as finance to streamline processes and deliveries
- Conducted regular team meetings to discuss sales strategies, address challenges, and motivate the team
- Tracked and reported on key sales metrics to dealership management
Parts Manager
Rockys Harley–Davidson
10.2004 - 02.2021
- Created employee schedules to align coverage with forecasted demands
- Conceived and established spare parts department, increasing customer base.
- Set sales targets and provided and guided the sales team to achieve targets
- Monitored sales performance and analyzed market trends to identify areas of improvement
- Coordinated with other departments such as finance to streamline processes and deliveries
- Conducted regular team meetings to discuss sales strategies, address challenges, and motivate the team
- Tracked and reported on key sales metrics to dealership management
- Handled escalated customer conflicts, ensuring prompt resolution and customer satisfaction
- Trained the sales team on effective sales techniques, customer service, professionalism and building rapport with new and returning customers
- Participated in negotiations for higher-value deals or complex sales transactions
Territory Manager
Personalized Protection Plan
04.1996 - 02.2021
- Sold, Finance, Insurance and Protection Plans to automotive dealerships through the business office.
- Trained Business Managers on the products and developed presentations
- Offered Credit Insurance, Extended Service Plans and Chemical protection programs
- Met with the dealer principal or sales manager to analyze results monthly
Education
Associate of Science - General Business
Fanshawe College of Applied Arts and Technology
London, ONSkills
- Proven excellence in resolving conflicts while improving customer satisfaction
- Demonstrates personal accountability
- Proven sales strategies, resulting in increased revenue
- Above-average negotiation skills and customer retention
- Personnel Accountability
- Sales Strategies
- Implementation
- Negotiation and Persuasion
- Customer Presentations
- Budget Development
- Customer Relationships
- Forecast Preparation
- Business Development and Planning
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability
- Collaborated with internal teams to develop account strategy Used vendor expertise to deliver educational content to the sales team
- Maintained an ethical and positive working environment to reduce turnover and promote high retention rates
- Resolved customer issues quickly to close deals and boost client satisfaction
- Closed lucrative sales deals using strong negotiation and Persuasion
- Promoted from Parts Manager to Sales Manager
Languages
English
Professional Working
Certification
OMVIC
Timeline
Sales and Finance Manager
Blackbridge Harley–Davidson
12.2023 - 06.2025
Finance Specialist
Rocky’s Harley–Davidson
11.2022 - 12.2023
Client Retention Manager
Blackpurl INC.
08.2021 - 11.2022
Sales and Finance Manager
Blackbridge Harley–Davidson
03.2021 - 08.2021
Parts Manager
Rockys Harley–Davidson
10.2004 - 02.2021
Territory Manager
Personalized Protection Plan
04.1996 - 02.2021
Associate of Science - General Business
Fanshawe College of Applied Arts and Technology