Summary
Overview
Work History
Education
Skills
Timeline
Certification
Personal Projects
Generic

Darnell Setiadi

Vancouver,BC

Summary

Dynamic Freelance Content Writer and IT Communications Co-op at Langara College, adept in content writing and stakeholder relations, boosted stream counts by 200% and enhanced newsletter engagement by 120%. Leveraged skills in Notion and Monday.com, showcasing a proven track record of delivering compelling content and managing high-impact projects.

Overview

4
4
years of professional experience
1
1
Certificate

Work History

Freelance Content Writer

Fiverr
Vancouver, BC
05.2021 - Current
  • Maintained uniform brand messaging in FinTech blogs through adherence to guidelines.
  • Crafted a two-case study article on Diversity, Equity, and Inclusion to promote a pharmaceutical event by condensing research articles to a blog for C-suites, which resulted in a 5-star client rating.
  • Enhanced technical topics to boost reader engagement by 30%.
  • Produced compelling landing page content for community-based app Hudel, contributing to over 20 successful user onboardings at launch.
  • Shortlisted targeted keywords, contributing to achieving over 75 five-star ratings.
  • Brainstormed, researched, and contributed content ideas using CopyAI that appealed to the target audience across various industries (i.e., travel, beauty, food delivery, SaaS, procurement, banking, fintech, etc.), reducing delivery times by 33%.
  • Conducted client debriefings on project scope and timelines, resulting in successful completion of over 190 orders.
  • Generated multiple outlines using CopyAI to explore various writing perspectives, resulting in over 20 satisfied clients.

Podcast Host & Producer

Self-employed
Vancouver, British Columbia
01.2021 - Current
  • Boosted stream count by 200% over the previous fiscal year through consistent publication of brief, weekly episodes.
  • Formulated an organized system for regular podcast production.
  • Drafted weekly newsletter templates for show subscribers using Mailchimp.
  • Designed brand artwork and logos using Canva and Photoshop Express.
  • Produced compelling copy driving a significant rise of 189% in streams across an eight-month period.
  • Solicited feedback from listeners to improve future episodes of the podcast series, which led to a 14% increase in followers within three months.

IT Communications Co-op

Langara College
Vancouver, BC
05.2022 - 09.2023
  • Created a newsletter series featuring the IT department by interviewing department heads and members, leading to a 120% increase in newsletter engagement on SharePoint and positive feedback.
  • Converted key messages on the Microsoft Authenticator project to three formats (website banner, internal webpage, and email) in collaboration with multiple departments two days earlier than the deadline.
  • Consulted with the IT-designated communications advisor to finalize key messages and email drafts regarding a change in account activation and password resets, reducing IT help desk overflow by 25%.
  • Tracked project progress using Monday.com to anticipate project delays, risks and lead times that led to a 100% punctual project completion rates.
  • Audited internal site content and KBAs using Cascade CMS with the client desk supervisor, updating webpage content and keeping public information current.
  • Collaborated with the project manager and business analyst to create a survey using Microsoft Forms for pilot users of the 2-Factor Authentication for students, which resulted in 90% positive feedback.
  • Collaborated with the Deputy Chief Information Officer and Associate Director of IT PPM to revise bimonthly C-suite reports by rewording and reformatting with Canva and Word, leading to a 50% increase in audience engagement.
  • Facilitated a Teams meeting between the IT, library, and privacy departments to introduce the college to Gartner, a market and tech database, by following a set agenda that led to a one-day-early phase transition.
  • Developed comprehensive training manuals, guideline documents, and implementation plans.
  • Utilized Monday.com and Notion to manage projects by creating workflows and setting timelines, which led to 100% completion of over 10 projects in a year.

Capstone Project Team Leader

Langara College
Vancouver, BC
05.2023 - 08.2023
  • Created a comparative analysis using Microsoft Office to showcase the clinic's standing against competitors in key areas such as pricing and services.
  • Formulated a social media strategy by tailoring objectives, timelines, KPIs, content calendar, and sample posts that led to client satisfaction and doubled Instagram following.
  • Identified and recommended high-value keywords to bid on, resulting in a significant boost in positive Google ratings by 150%.
  • Directed biweekly sessions for clients and teams, producing detailed agendas, weekly reports, and notes to support punctual project closure.
  • Condensed a comprehensive 134-page strategic report into a concise 10-slide presentation.

Education

BBA - Business Management

Langara College
Vancouver, BC
12.2023

Skills

  • Notion and Mondaycom
  • Social Media Planning
  • Google Keyword Planner
  • Microsoft Suite and Google Suite
  • Communications Planning
  • Photo/Video Editing with Canva and CapCut
  • Business Reporting
  • Cascade Content Management System
  • Consistent Brand Messaging
  • Content Writing
  • Business Research with CopyAI
  • Stakeholder Relations
  • Podcast Hosting

Timeline

Capstone Project Team Leader

Langara College
05.2023 - 08.2023

IT Communications Co-op

Langara College
05.2022 - 09.2023

Freelance Content Writer

Fiverr
05.2021 - Current

Podcast Host & Producer

Self-employed
01.2021 - Current

BBA - Business Management

Langara College

Certification

  • SEMrush Academy Content Marketing Fundamentals (Sep 2023)
  • SEMrush Academy SEO Fundamentals (Oct 2023)
  • Stukent Digital Marketing Simternship (Nov 2023)
  • Stukent Social Media Marketing Simternship (Nov 2023)
  • Hootsuite Platform Certification (Oct 2023)
  • Hootsuite Social Media Marketing Certification (Nov 2023)
  • HubSpot Academy Email Marketing (Feb 2024)

Personal Projects

  • The Darn Diaries Podcast: An ongoing life-documenting project that archives the thought processes and stories on health, fitness and self-development on a B-roll tailored for young adults.
  • The Darn Diaries TikTok page: An extension of the Darn Diaries as a way to gauge new audiences from TikTok content that highlights short content on advice on health, running, and life that became an indirect channel for new streams for the podcast.

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Darnell Setiadi