Dario Romero
Chino
Summary
Accomplished sales leader with 20+ years of experience in development and account management in the North American market. Adept at driving revenue growth and expanding market presence. Known for fostering collaborative team environments and consistently achieving goals. Reliable and adaptable, with strengths in strategic planning and customer relationship management. Experienced in leading sales initiatives and utilizing strategic planning and relationship-building to drive business growth. Proven track record of fostering collaborative team environments and achieving sales targets. Skilled in product development in both B2B and B2C environments, as well as team building, development, and mentoring. Proficient in negotiation of strategic business relationships, territory management, creative design, content development, strategic planning, and corporate strategy.
Overview
24
24
years of professional experience
Work History
North American Sales Manager
Atlanta Attachment Company
01.2022 - Current
- Company Overview: AAC is a manufacturer and supplier of industrial sewing machinery and equipment machines for multiple industries
- Responsible for maintaining and increasing business presence across ten states in the Western US, Western Canada, and Mexico Region
- Lead initiative to accelerate growth within the bedding and apparel industry
- Built partnerships with key accounts, resulting in a 10% sales increase
- Developed strategies with key accounts to boost revenue across multiple industries increase
- Identified manufacturing partners in the United States, Canada, and Mexico for geographic expansion
- AAC is a manufacturer and supplier of industrial sewing machinery and equipment machines for multiple industries
- Negotiated contracts with major clients, securing lucrative deals that contributed significantly to annual revenues.
- Managed distributor relationships effectively to optimize product availability across the territory and expand reach to untapped markets.
National Sales Representative (Sales Representative)
Enriquez Materials & Quilting
01.2021 - 03.2022
- Company Overview: EMQ is a supplier to the mattress industry throughout the United States and Canada, and Mexico
- Managed a diverse Territory achieving significant revenue growth in the Western Region of the United States
- Develop protocols and processes for new business opportunities to expand to other markets in the United States
- A 15% increase in recent sales in different geographic locations has grown
- $55,000 of new business in new territories
- Led the creation of a supply program in the Phoenix location in creating a foam program
- The foam increased by 15% of new foam business in the Phoenix area
- $550,000 of new revenue in the Phoenix location by the end of 2022
- Coordinated marketing strategy for EMQ for ISPA 2022- worked on the presentation of the booth with vendors and marketing materials at the trade show
- Led the identification of manufacturing partners in the United States for expansion to new geographic locations
- EMQ is a supplier to the mattress industry throughout the United States and Canada, and Mexico
Officer & Treasurer
KNIGHTS OF COLUMBUS
01.2019 - 03.2022
- Company Overview: Catholic fraternal organization dedicated to the promotion and conducting educational, charitable, and religious and social welfare works, rendering mutual aid and assistance to sick and needy members and their families
- Catholic fraternal organization dedicated to the promotion and conducting educational, charitable, and religious and social welfare works, rendering mutual aid and assistance to sick and needy members and their families
Representative
BekaertDeslee
01.2007 - 01.2021
- Company Overview: BekaertDeslee is the Global leader in mattress ticking within the bedding industry
- Started as an independent contractor to lead the fastest growing segment in the company's portfolio
- Full responsibility and leadership for all sales activities for the US West Coast region
- Responsible for growing the territory from annual revenues of $300k to a current run rate exceeding $7million
- Built partnership with key accounts to grow territory from $300K in 2007 to $2.3m 2019 and a run rate of $7million in 2021
- Developed strategies with accounts for product placement and growth exceeding budget for 5 years in a row
- Collaborated/Co-created efforts with NPI & PD teams by creating custom product line(s) for National and Regional chain stores which resulted in additional territory acquisition
- Led initiatives to accelerate growth within the Bed and the Box segment especially working under ever-changing e-commerce requirements resulting in year over year product placement increase of over +50%
- Led the ideation and generation of development efforts for the region in anticipation of market trend changes
- BekaertDeslee is the Global leader in mattress ticking within the bedding industry
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
Territory Account Manager
Burlington Textiles
01.2005 - 03.2007
- Company Overview: Burlington was one of the largest US manufacturers of Performance Apparel, Contract Interior Fabric, Barrier Fabrics and Mattress Textiles dating back to the 1960
- Responsible for all territory activities in California & Arizona regions until the Mattress Division was sold in February 2007
- Managed bedding manufacturer accounts throughout California and Arizona territory achieving consistent revenue goals and increasing revenue by an average of 20% on a year-on-year basis
- Cultivated partnerships and built strong business relationships with key accounts growing from five key accounts to eighteen accounts by the time of transition
- Achieved double digit growth through new placement acquisitions with mattress manufacturers utilizing new product presentation tools & techniques
- Led forecasting & long-term planning for the region's annual forecasting & budget process
- Burlington was one of the largest US manufacturers of Performance Apparel, Contract Interior Fabric, Barrier Fabrics and Mattress Textiles dating back to the 1960
Assistant Manager
Enterprise Rent a Car
01.2001 - 03.2005
- Company Overview: Enterprise Rent A Car is one of the largest transportation providers worldwide with the motto: Take care of your customers and employees first and profits will follow
- Managed offices throughout Southeast Los Area, leading the efforts in excellent customer service, employee development and profitability
- Increased customer sales rating to a record high of +94% from an average sales rating of 80%
- Developed and led a career development curriculum to accelerate team member's careers and setting the baseline for the future management pipeline within the division
- Manage the day-to-day operation for the branch including long term planning, strategy development and performance management to achieve divisional and companywide metrics
- Directed all activities related to car rental to maximize revenue and growth resulting in fleet growth of 10% within a 4-month period
- Enterprise Rent A Car is one of the largest transportation providers worldwide with the motto: Take care of your customers and employees first and profits will follow
Education
Social Studies
California State University
Skills
- Product development in B2B & B2C environments
- Team building, development & mentoring
- Negotiation of strategic business relationships
- Territory management & creation
- Creative, design, and content development
- Strategic planning and corporate strategy
- Negotiation expertise
- Sales presentations
- Solution selling
- Sales training
Affiliations
- Knights of Columbus
Languages
Spanish
Native or Bilingual
Timeline
North American Sales Manager
Atlanta Attachment Company
01.2022 - Current
National Sales Representative (Sales Representative)
Enriquez Materials & Quilting
01.2021 - 03.2022
Officer & Treasurer
KNIGHTS OF COLUMBUS
01.2019 - 03.2022
Representative
BekaertDeslee
01.2007 - 01.2021
Territory Account Manager
Burlington Textiles
01.2005 - 03.2007
Assistant Manager
Enterprise Rent a Car
01.2001 - 03.2005
Social Studies
California State University
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