Darin Thacker

• Led lifecycle marketing strategy for global managers via a center of excellence, driving $330M+ in annual revenue through revenue attainment, gap closure plans, and data-driven audience segmentation.

• Created and scaled proof-of-concept email campaigns, achieving a 39% CTR increase and a 30% boost in revenue efficiency through rapid A/B testing and integrating data science-driven personalization.

• Deployed AI-driven personalization tools (content generation, APIs, machine learning) to improve email conversion rates by 15% through predictive modeling and targeted recommendations.

• Spearheaded the first Multi-Arm Bandit POC, scaling A/B testing volume by 300% via automated workflows and fostering cross-functional collaboration across data science and marketing teams.

• Designed and launched email lifecycle campaigns for Adobe’s mobile apps, increasing conversion rates by 45% and revenue per user by 15% through A/B testingand data science feedback loops.

• Developed and deployed an API for automated newsletter content delivery, enabling scalable, high-engagement campaigns with minimal manual effort. Improved quality scores by 311% and CTR by 23%.

• Led the optimization of high-profile client ad portfolios, including Amazon, Zappos, Crocs, and Microsoft, aligning ROI goals with strategic business models and north star metrics.

• Identified high-growth opportunities by analyzing geographic conversion ratesand search query intent, scaling campaigns to exceed QTD ROI goals by 12%+.

• Redesigned intraday bidding processes with data science and product teams, improving efficiency and enabling platform-wide adoption, which drove a 15% improvement to CPCs.

• Managed a $60MM+ annual budget across SEM, Display, and Social, executing core operations such as campaign setup, bid adjustments, budget pacing, and performance monitoring to meet client KPIs and maximize ROI. Delivered quarterly business reviews to senior stakeholders, presenting performance insights and strategic recommendations.

• Streamlined campaign structures by recommending and implementing a portfolio consolidation strategy, driving a 677% increase in client spend efficiency and 247% YoY growth in conversions.

• Directed, trained, and launched an offshore operations team in India, reducing workloads by 6-7 hours weekly for each marketer and improving reporting accuracy.

• Acted as primary liaison between end-users and cross-functional teams, resolving data discrepancies, validating patterns, and addressing complex database issues to ensure accuracy and efficiency.

• Designed and implemented UNIX/SQL scripts, saving analysts approximately 1 hour daily and driving department-wide adoption, significantly boosting productivity and operational efficiency.