Darian Alter

• Directed all US Trading operations, managing market oversight, player profiling, and trading strategies, exceeding Gross Margin target of 30% across all sports.
• Facilitated recruitment, onboarding, and training of four US-based Sports Traders ensuring continuous operations for 13+ hours each day while international team remains offline.
• Partnered with product and strategy team to champion market-leading offerings aimed at maintaining user engagement and boosting revenue by highlighting high-margin offers, realizing over 35% gross margin from five leading markets.

• Launched US Trading team as initial hire outside Australia, overseeing all US DFS Trading and Risk functions
• Coordinated with Customer Service team to amend House Rules in compliance with regional legal requirements.
• Formulated comprehensive standard operating procedures for Trading operations during US team development

• Executed custom Odds Boosts and Promotions aligned with ESPN Bet launch to maximize brand visibility.
  Worked alongside ESPN talent to attract new customers and retain existing ones.
  Played a key role in achieving 34% rise in monthly active users through strategic collaboration.
• Developed and evaluated daily, weekly, and monthly reports for upper management, detailing Sportsbook's P&Ls, user data, and liabilities while delivering insights and proposing strategy modifications to enhance Handle and Hold while maximizing user acquisition and retention.

• Leveraged Barstool Sports partnership to spearhead development of custom Odds Boosts and Promotions, driving 10% contribution to Sportsbook's pre-match Handle and achieving 6% Hold rate while engaging over 40% of user base.
• Coordinated with Barstool Sports social team to craft content for Barstool Sportsbook social media accounts, generating engagement on posts reaching upwards of 1,000,000 views on X/Twitter and 25,000 likes on Instagram.