Summary
Overview
Work History
Education
Skills
Timeline
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Darah Lindsay

Chatham

Summary

Knowledgeable Social Media Manager and Marketing Coordinator with a strong background in managing and optimizing social media platforms. Demonstrated expertise in social media strategy and analytics. Proven track record of creating engaging content and driving brand awareness.

Overview

9
9
years of professional experience

Work History

Social Media Manager and Marketing Coordinator

Handy Bros. Home Comfort
04.2021 - 11.2024
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Facilitated cross-departmental collaborations to ensure cohesive brand messaging across all platforms.
  • Orchestrated trade show appearances and presentations, showcasing company products to potential clients and partners.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Planned and executed internal and external marketing events.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.

Lead Hair Stylist

Dry Parlour Inc.
12.2015 - 03.2021
  • Enhanced client satisfaction by providing personalized hair consultations and recommending appropriate treatments.
  • Established trust with clients through clear communication of expectations regarding desired hair goals/outcomes before performing any services.
  • Managed social media accounts for the salon, creating engaging content that showcased stylist skills and promoted upcoming promotions or events.
  • Developed unique hairstyles for fashion shows or photo shoots, showcasing creativity and technical expertise on multiple platforms.
  • Mentored junior stylists by sharing expert techniques and providing constructive feedback on their performance.
  • Increased salon revenue through upselling additional services and retail products to clients during appointments.
  • Built long-lasting relationships with clients, fostering loyalty and repeat business through exceptional service.

Education

Hair Styling

St. Clair College of Applied Arts And Technology
Windsor, ON
08-2015

Esthetician

St. Clair College
Chatham, ON
08-2014

Skills

  • Social media management
  • Teamwork and collaboration
  • Content creation
  • Photo and video editing
  • Excellent multitasking
  • Positive attitude
  • Visual design
  • Brand management

Timeline

Social Media Manager and Marketing Coordinator

Handy Bros. Home Comfort
04.2021 - 11.2024

Lead Hair Stylist

Dry Parlour Inc.
12.2015 - 03.2021

Hair Styling

St. Clair College of Applied Arts And Technology

Esthetician

St. Clair College

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Darah Lindsay