Summary
Overview
Work History
Education
Skills
Soft Skills
Certification
References
Accomplishments
Languages
Timeline
Generic
Danyil Tuchyn

Danyil Tuchyn

Toronto,ON

Summary

With a Bachelor's Degree in Commerce and a background in business consultancy and digital marketing, I offer over 3 years of experience as a results-driven Digital Marketing Specialist. I specialize in managing complex SEO projects and PPC campaigns with monthly budgets ranging from $2500 to $5000, focusing on driving quality leads and improving ROAS. I have experience working in an agency that provided services for B2B clients of different sizes. In my current role as a Digital Marketing Specialist, I have successfully managed a small web team, where our collaborative efforts led to significant growth of the department and positive client feedback. I have honed my skills in conducting business meetings with clients, creating compelling proposals and sales presentations, and developing comprehensive strategies for SEO, Google Ads, Facebook Ads, and Website Development campaigns. I am now seeking a challenging role where I can leverage my skills to contribute to the success of a dynamic organization.

Overview

4
4
years of professional experience
1
1
Certification

Work History

SEO & Paid Advertising Specialist

MYC Graphics
Toronto , ON
09.2023 - Current
  • Lead a dynamic web department team, overseeing the development and execution of website development projects for B2B clients in home renovation, medical, and IT sectors.
  • Manage and optimize Google Ads campaigns for internal marketing and B2B clients, driving significant improvements in lead generation and ROI.
  • Create and manage Facebook Ads campaigns, achieving notable increases in engagement rates and conversion rates, exceeding industry benchmarks.
  • Develop and deliver tailored proposals, sales presentations, and digital marketing strategies, leading to a noticeable increase in client acquisition and retention.
  • Strategize SEO projects both internally and for B2B clients, implementing advanced strategies to improve organic traffic and visibility.
  • Collaborate with web developers to ensure websites are user-friendly and optimized for conversion, contributing to improved UX/UI and increased conversion rates.
  • Create engaging content and copy for websites, ads, and marketing materials, maintaining brand voice and enhancing customer engagement.
  • Conduct client meetings to present strategies and project roadmaps, ensuring alignment with client objectives and expectation

Marketing Associate

Carbon Edge, digital transformation and startup services
London, ON
02.2022 - 09.2022
  • Built from scratch brand social media presence in Twitter,Facebook,Instagram, and LinkedIn.
  • Developed marketing content plans for Twitter, Facebook, Instagram, and LinkedIn to improve brand engagement, resulting in increased social media presence (increased overall following audience by 70%).
  • Developed promotional strategies and targeted campaigns for brand growth.
  • Built and managed blogs covering the topic of digital transformation on both Joomla and WordPress CMS platforms.
  • Provided administrative support to marketing team members, fostering timely project completion.
  • Developed sales and marketing presentations for current and prospective clients.
  • Reported on conversion rates and other metrics to inform marketing team of campaign performance.
  • Conducted market research to compile competitor data and identify strategies beneficial for brand growth.
  • Wrote fresh, engaging marketing copy (blogs and posts) to grab attention of target consumers and increase brand recognition.
  • Managed social media accounts to attract potential customers, communicate with them, and build solid networking and community around company's brand.
  • Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
  • Created, wrote and formatted weekly newsletters for both internal and external users.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Produced content assets (posts, stories, videos) to perform digital strategies across web and social marketing channels.

Digital Marketing Specialist

Wiser Brand Company, ecommerce and marketing services
New York
05.2020 - 12.2021
  • Conducted in-depth website analysis using Google Analytics, analyzing website performance, user behavior, traffic sources, and key metrics, resulting in a 20% increase in organic traffic and a 15% improvement in conversion rates.
  • Managed social media accounts, including Instagram, Facebook, Twitter and LinkedIn leading to a 40% increase in follower engagement and a 45% increase in the number of followers.
  • Developed and implemented SEO campaign for website of a popular restaurant network, resulting in a 30% increase in organic web traffic and a 17% reduction in bounce rate (BR).
  • Managed websites using the WordPress and Joomla content management system, was a part of the team that successfully launched and maintained 10+ websites with a focus on user experience and SEO.
  • Worked closely with the Creative team on website builds, ensuring effective communication and quality assurance throughout the development process.
  • Ensured ongoing communication with clients, seeking their input and obtaining necessary approvals for website updates and changes.
  • Effectively coordinated with website developers, website support team, and partners such as hosting providers to facilitate seamless website updates and resolve technical issues.
  • Set up targeted advertising campaigns on Google Ads, Facebook, and Instagram, resulting in a 86% increase in qualified leads for customer support positions within a 3-month period.
  • Created engaging videos using Adobe Premiere Pro for Facebook and Instagram campaigns.
  • Designed visually appealing content using Canva and Photoshop, producing 100+ graphics and illustrations.
  • Developed tailored content plans for clients on social media platforms
  • Conducted thorough competitor analysis, evaluating competitors' websites and market presence, leading to the identification of key opportunities and the development of effective marketing strategies.
  • Created comprehensive reports, presentations, and infographics to communicate key findings and research results, effectively summarizing complex data and driving actionable insights.
  • Selected relevant topics and keywords and provided technical specifications to copywriters and designers, resulting in the creation of high-quality content that achieved a 25% increase in organic search rankings.
  • Created and managed successful advertising campaigns in Google Ads, optimizing ad performance and achieving a 30% increase in click-through rates and a 20% decrease in cost per acquisition (CPA).

Education

Bachelor of Commerce - Digital Marketing

Fanshawe College
London, Ontario
12.2022

Skills

  • Search Engine Optimization (SEO): Proficient in keyword research, on-page optimization, link building, and analytics using tools like SEMrush and Moz Implemented strategies that improved website visibility and organic traffic
  • Paid Advertising: Experienced in creating and managing paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads Skilled in budget management, A/B testing, and optimizing campaigns for maximum ROI Achieved significant improvements in conversion rates and lead generation
  • Content Marketing: Knowledgeable in creating and distributing engaging content across social media, email, and video marketing channels Developed effective content strategies that increased brand awareness and engagement
  • Social Media Management: Able to develop and execute social media strategies across Facebook, Twitter, Instagram, and LinkedIn Proficient in community engagement and utilizing social media analytics to drive campaign performance
  • Data Analysis: Proficient in Google Analytics and experienced in analyzing campaign data to measure performance and identify areas for improvement Skilled in using data visualization tools like Google Data Studio to present insights effectively
  • Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines Successfully managed digital marketing projects from conception to completion, ensuring all objectives were met on time and within budget
  • WordPress and Joomla: Experienced in using CMS platforms like WordPress and Joomla to create and manage websites Skilled in plugin management, customization, and optimizing websites for SEO and performance
  • CRM Systems: Proficient in popular CRM systems such as Salesforce and HubSpot Experienced in generating and analyzing CRM reports and metrics to gain insights into sales performance, customer behavior, and campaign effectiveness Skilled in lead scoring, pipeline management, and customer segmentation
  • Design Skills: Knowledgeable in using Canva and Adobe Photoshop for creating and editing digital graphics Experienced in applying design principles and best practices to enhance the visual appeal and effectiveness of digital marketing materials

Soft Skills

  • Creative Thinking: ability to think creatively and come up with innovative marketing ideas and solutions.
  • Quick and Active Learner: eagerness to learn and stay up-to-date with the latest digital marketing trends, tools, and techniques.
  • Strong Communication Skills: ability to effectively organize thoughts and express ideas concisely in both verbal and written communication, ensuring clear understanding and effective collaboration with team members and stakeholders.
  • Active Listening: excellent listening skills, actively engaging with others to fully comprehend their needs, questions, and concerns, fostering effective communication and building strong relationships.
  • Positive Attitude: ability to maintain an upbeat and positive demeanor, fostering a motivating and encouraging work environment, even in challenging situations, contributing to team morale and productivity.
  • Organizational Skills: strong organizational abilities, efficiently managing and completing tasks with minimal supervision, ensuring timely and accurate completion of projects and responsibilities.
  • Team Player: actively contributing to team goals, demonstrating adaptability, cooperation, and a willingness to support and learn from others.
  • Task-Oriented: a diligent taskmaster who excels in prioritizing and "Getting Things Done," efficiently managing tasks, and following through to completion, ensuring successful outcomes and meeting deadlines.
  • Attention to Detail: strong attention to detail, meticulously reviewing work for accuracy and quality, ensuring precision and adherence to established standards.
  • Analytical Skills: ability to analyze and interpret large data sets to identify patterns and trends in consumer behavior.

Certification

Google Ads Search Certification

Google Ads Measurement Certification

Mimic Social Certificate of Completion

Google Data Analytics Certificate

Social Marketing Certification, Hootsuite Academy

References

Yevhen Koplyk from Wiserbrand Company e.koplyk@gmail.com |

Jack Michienzi from Fanshawe College jmichienzi@fanshaweonline.ca |

Liz Gray from Fanshawe College egray@fanshaweonline.ca |

Kyle Mayer from Carbon Edge Company kyle.mayer@carbonedge.com |

Accomplishments

  • My cumulative GPA for core subjects is 4.0.
  • I achieved 4 Dean's Honour Rolls at Fanshawe College:

Dean's Honour Roll - 2020 Fall,

Dean's Honour Roll - 2021 Winter,

Dean's Honour Roll - 2021 Fall.

Dean's Honour Roll - 2022 Fall

  • Successfully completed research work on the topic of "Examining the potential effects of Metaverse Learning implementation on soft skills development among Gen Z students enrolled in business programs"

Languages

English
Full Professional
Ukrainian
Native/ Bilingual
Russian
Native/ Bilingual
Spanish
Limited
French
Limited
German
Limited

Timeline

SEO & Paid Advertising Specialist

MYC Graphics
09.2023 - Current

Marketing Associate

Carbon Edge, digital transformation and startup services
02.2022 - 09.2022

Digital Marketing Specialist

Wiser Brand Company, ecommerce and marketing services
05.2020 - 12.2021

Bachelor of Commerce - Digital Marketing

Fanshawe College
Danyil Tuchyn