Danny Siman
Account Manager
Vancouver,Vancouver, BC
Summary
Dynamic marketing leader and project manager with over 13 years of experience executing complex marketing strategies that drive significant business growth. Expertise in fostering cross-functional collaboration and overseeing the complete lifecycle of high-impact projects, including management of multi-million dollar budgets and development of performance-tracking tools. Proven track record in cultivating stakeholder relationships and unifying teams to achieve seamless, measurable business outcomes. Passion for leveraging strategic insights to enhance operational efficiency and deliver exceptional results that exceed expectations.
Overview
13
13
years of professional experience
2
2
Certification
Work History
Account Manager, Marketing
1-800-GOT-JUNK?
01.2022 - Current
- Formulated and executed targeted go-to-market strategies for 80+ locations across North America, managing a $35 million budget to achieve revenue objectives surpassing $280 million.
- Architected a comprehensive analytics dashboard that streamlined KPI tracking, enhancing decision-making for budget and resource management.
- Analyzed macro user data to create tailored plans for franchise partners, driving localized pipeline growth and market presence.
- Managed diverse marketing motions to ensure cohesive execution and adherence to strategic goals across regions.
- Designed and launched targeted marketing campaigns, enhancing brand presence and engaging customers effectively.
- Interpreted market trends and consumer data to refine advertising efforts and maximize campaign performance.
- Facilitated alignment of marketing strategies with business objectives and customer needs through proactive client relationship management.
- Collaborated with cross-functional teams to coordinate project timelines, resources, and deliverables for marketing initiatives.
- Created comprehensive reports on campaign performance, providing insights to improve future marketing strategies.
- Analyzed account management workflows to identify and implement process improvements.
- Led strategic planning sessions with clients to define goals, budget allocations, and key performance indicators for success.
Marketing Team Lead
AMA (Alberta Motor Association)
Edmonton, AB
03.2021 - 01.2022
- Team Leadership: Managed a team of specialists and collaborated with marketing and business functions to execute integrated marketing strategies across Alberta.
- Developed and executed demand generation initiatives that achieved a 266% year-over-year performance increase in revenue.
- Managed project workflows with a focus on operational excellence, ensuring timely completion and precision in output amidst fast-paced conditions.
- Analyzed performance metrics and implemented agile marketing strategies to optimize effectiveness in a rapidly changing landscape.
- Work experience continued on next page
- Led marketing campaigns to enhance brand visibility and customer engagement.
- Developed and executed strategic marketing plans aligning with organizational goals.
- Mentored junior team members, fostering skill development and professional growth.
Senior Account Manager
FKA
07.2018 - 03.2021
- Client Business Growth: Partnered with senior leadership at technical B2B/B2C organizations, such as The Brick, and All Weather Windows, to develop strategies that expanded their book of business and market share.
- Multi-Project Coordination: Managed the high-velocity execution of concurrent campaigns for a diverse client portfolio, ensuring seamless communication across creative, web, and media teams.
- Strategic Advisory: Authored comprehensive briefs and project estimates that established the foundational requirements for complex, multi-million dollar campaign deployments.
- Team Mentorship: Managed and mentored account coordinators, fostering a culture of proactive problem-solving and operational excellence in a high-demand agency environment.
- Implemented feedback mechanisms to continuously improve service delivery and client engagement strategies.
SEM & Campaign Manager
Retale (dissolved, formerly a division of Bonial)
Berlin, Germany
09.2015 - 02.2018
- Search Engine Marketing (SEM): Managed the technical execution for large-scale AdWords campaigns, focusing on keyword strategy, bid optimization, and performance tracking to drive user acquisition.
- Data-Driven Performance: Conducted rigorous A/B testing and persona mapping within the Google Ads platform to lower acquisition costs and improve lead quality for the US market.
- Product Collaboration: Partnered with the product team to provide feedback on feature releases, ensuring technical campaign capabilities aligned with platform roadmaps.
- Interim Leadership: Appointed to steer departmental operations and strategic direction for a 12-month period, bridging the gap between technical campaign management and departmental leadership.
Account Coordinator
Calder Bateman Communications (now ZGM)
Edmonton, AB
10.2013 - 06.2015
- Project Logistics & Support: Provided critical behind-the-scenes support for the execution of integrated campaigns, ensuring all deliverables met strict deadlines and quality standards.
- Operational Coordination: Facilitated seamless communication between creative and production departments to move projects through the lifecycle from brief to deployment.
- Financial Administration: Assisted in project estimation, budget tracking, and vendor reconciliation, maintaining high levels of accuracy in financial reporting for a diverse client portfolio.
Education
Marketing
Northern Alberta Institute of Technology
Edmonton04-2013
Skills
- Integrated project and account management
- Lifecycle Ownership: GTM Strategy, End-to-End Campaign Execution, Product-Marketing Alignment
- Financial & Operations: Multi-Million Dollar P&L Management, Budget Allocation, ROI Optimization
- Leadership: Stakeholder Partnership, Cross-Functional Team Building, Sales Enablement
Accomplishments
Academic awards: best overall campaign, best use of direct marketing piece, brand management award, visual excellence award.
Certification
- Blanchard Situational Leadership (SLII)
- Certified Associate In Project Management (CAPM) - Exam in Progress
Timeline
Account Manager, Marketing
1-800-GOT-JUNK?
01.2022 - Current
Marketing Team Lead
AMA (Alberta Motor Association)
03.2021 - 01.2022
Senior Account Manager
FKA
07.2018 - 03.2021
SEM & Campaign Manager
Retale (dissolved, formerly a division of Bonial)
09.2015 - 02.2018
Account Coordinator
Calder Bateman Communications (now ZGM)
10.2013 - 06.2015
Marketing
Northern Alberta Institute of Technology
ACADEMIC AWARDS
Best overall campaign, Best use of direct marketing piece, Brand management award, Visual excellence award