Danmar Nuila
Burbank
Summary
Experienced Social Media Manager with 15 years in television media and a strong 10-year background in social media and digital marketing. Expertise in growing and managing social media profiles from the ground up, developing and executing social media strategies that drive audience growth, engagement, and brand awareness. Skilled in managing cross-platform campaigns, optimizing organic and paid media, and collaborating with marketing and production teams to align digital initiatives with overall business objectives. Adept at using analytics to inform strategy, increase reach, and build strong community connections in a fast-paced, media-driven environment.
Overview
16
16
years of professional experience
Work History
EstrellaTV Lead Social Media Manager
Estrella MediaCO
09.2014 - 11.2024
- Established the social media department from the ground up, creating processes, strategies, and a team to support the network's digital presence.
- Worked with team to grow and manage over 30 social media profiles, achieving a combined audience of 17+ million followers across platforms, and generating up to 1 billion impressions at peak performance.
- Developed and implemented effective social media strategies that aligned with broader marketing objectives, increasing brand visibility, engagement, and audience loyalty.
- Boosted social media engagement and follower growth by an average of 15-20% annually through tailored programming promotions and interactive audience campaigns.
- Led the digital promotion for high-profile events, including award shows, live sports broadcasts, red carpet premieres and daily network programs.
- Collaborated with marketing, production, talent, PR teams and external partners to execute and synchronize digital campaigns with on-air promotions and broader marketing objectives and maximizing reach.
- Created and managed content calendars, ensuring timely and cohesive posts across all platforms to maximize audience reach and interaction.
- Directed the production of original, platform-specific content, including show previews, interactive posts, and viral campaigns to maximize audience retention and reach.
- Worked closely with the graphics team and creative director to create digital assets for social media, website promotions, and display advertising across all platforms.
- Leveraged advanced analytics tools to track performance, refine strategies, and report results to executives, showcasing the impact of social media initiatives on network growth.
- Managed paid social media campaigns, optimizing ad spend to maximize reach, engagement, and conversions for network programs and events.
- Partnered with show producers, talent teams, and sponsors to develop cohesive and engaging promotional campaigns, ensuring alignment with the network’s branding.
- Recruited, trained, and led a team of social media specialists, ensuring consistent execution of strategies.
- Negotiated contracts with social media agencies and vendors to secure favorable terms, optimize budgets, and ensure effective execution of campaigns.
Language and Cultural Assistant
Ministerio de Educación, Cultura y Deporte
09.2013 - 08.2014
- Increased cultural and linguistic understanding between the citizens of Spain and North America to stimulate students' interests and improve their oral communication abilities through speaking, listening, reading, writing skills, and cultural understanding
Associate Producer/Production Coordinator
Liberman Broadcasting Incorporated - Estrella TV
08.2009 - 09.2013
- Organized day-to-day operations for various productions, writing and editing segment pieces for a variety television programs
- Coordinated with executive producers with creating rundowns and schedules, gathering and managing casting, managed post-production of segments, full-length programs and concerts
- Found and booked talent for topical stories and segments for talk, game and variety shows
- Location scouting and permit handling for shoots/locations
- Supervise production assistants, coordinate craft services, ensure talent and crew know their call times, and maintain production schedule
ITD Integrated Marketing Coordinator
Samsung Electronics America
11.2008 - 01.2009
- Managed large budgets ($1M+) for Integrated Marketing team, marketing projects, orders with ad agencies and vendors, collateral and promotional websites
Education
B.A - Radio, Television, Film, Sociology
San Jose State University
San Jose, CA01.2008
Skills
- Social Media Strategy
- Social Media Analytics Tools (eg Sprout Social Hootsuite, Sprout Social, Buffer, etc)
- Content Creation (Canva, Adobe Suite, Final Cut Pro, CapCut, etc)
- A/B Testing & Optimization
- SEO
- Platform-Specific Expertise (Facebook, Instagram, TikTok, X, LinkedIn, YouTube, etc)
- Paid Media Advertising(Facebook Ads, Instagram Ads, LinkedIn Ads, etc)
- Project Management (Trello, Asana, Mondaycom, etc)
- Contract Negotiation & Vendor Management
- CSM: (JW Player, Brightcove, etc)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
EstrellaTV Lead Social Media Manager
Estrella MediaCO
09.2014 - 11.2024
Language and Cultural Assistant
Ministerio de Educación, Cultura y Deporte
09.2013 - 08.2014
Associate Producer/Production Coordinator
Liberman Broadcasting Incorporated - Estrella TV
08.2009 - 09.2013
ITD Integrated Marketing Coordinator
Samsung Electronics America
11.2008 - 01.2009
B.A - Radio, Television, Film, Sociology
San Jose State University
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