Danish Khan
Etobicoke,ON
Summary
Results-driven media professional, worked with over 10 clients in the last 4 years, skilled in team leadership and strategic planning. Successfully managed a $2M budget campaign while mentoring junior team members, and enhancing other campaign deliverables by 15%. Committed to delivering actionable insights and optimizing client financial performance.
Overview
2
2
years of professional experience
3
3
Certifications
Work History
Senior Buyer, Integrated Investments
UM Canada
Toronto, ON
03.2025 - Current
- Clients: BMO, 7-Eleven, Muskoka Brewery.
- Lead and mentor a team of four junior members, managing workflow and delegating responsibilities to boost efficiency and team performance.
- Oversee multiple projects, resolving issues to ensure on-time delivery, and high-quality execution.
- Negotiate and optimize media schedules for TV (linear), radio, and out-of-home campaigns, managing budgets of at least 2M in OOH, and improving campaign performance by 15–20%.
- Provide strategic recommendations to planners based on market dynamics, contributing to a 15% improvement in estimated campaign deliverables.
- Manage client financials, including billing, invoice reconciliation, and timely clearance of discrepancies across multiple accounts.
- Deliver comprehensive pre-buy and post-buy client reports, with performance insights and market analysis for over 10 campaigns, identifying vendor opportunities to support future planning.
Buyer, Integrated Investments
UM Canada
Toronto, ON
09.2023 - 03.2025
- Clients: BMO, Hershey, Allstate, Enterprise
- Negotiated and executed media buys across TV, radio, and digital channels, aligned with campaign objectives and brand goals.
- Developed and maintained media schedules, collaborating with planning teams to address market trends, timing, and brand attribution.
- Managed billing, uploads, revisions, and budget controls, resolving discrepancies promptly.
- Prepared pre- and post-buy reports, offering actionable insights to optimize campaign performance.
- Supported senior buyers in evaluating sponsorships, integrations, and promotional opportunities, providing strategic recommendations.
- Trained and guided junior team members on tools, processes, and media execution best practices.
Education
Post Graduate Diploma - Global Business Managemet
Humber Institute of Technology And Advanced Learning
Toronto12-2020
BBA - Marketing Specialization
Amity University
Noida, India05-2018
Skills
- Media buying: TV (linear), radio, out-of-home
- Media planning and scheduling
- Budgeting, billing, and client financial management
- Pre-buy and post-buy reporting
- Market and vendor analysis
- Campaign performance optimization
- Proficient in MS Excel, PowerPoint, Prisma, and MediaOcean tools
- Leadership and mentorship
- Team collaboration
- Communication skills and problem-solving
- Critical thinking and time management
- Strategic thinking, organization, and planning
Certification
Amazon Ads Foundation Certification, October 2025
Affiliations
Participated in Young Lions, 2025
Timeline
Senior Buyer, Integrated Investments
UM Canada
03.2025 - Current
Buyer, Integrated Investments
UM Canada
09.2023 - 03.2025
Post Graduate Diploma - Global Business Managemet
Humber Institute of Technology And Advanced Learning
BBA - Marketing Specialization
Amity University