Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Professional Highlights
Languages
Timeline
Generic

DANIKKA SCOTT

Brampton,Canada

Summary

Skilled and highly motivated marketing developer with a deep understanding of marketing dynamics and customer engagement strategies. Experienced in creating targeted content and campaigns that resonate with audiences, meeting their needs and exceeding expectations. Committed to executing initiatives that boost brand visibility and drive strong customer interactions.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Media Account Executive

YELLOW PAGES
11.2024 - Current
  • Built strong client relationships, driving satisfaction and retention through cold calling, SEO, and multichannel advertising.
  • Created and executed sales and marketing strategies using SEO, PPC, and targeted ads to meet client goals.
  • Utilized CRM tools to track client interactions and sales, ensuring accurate reporting and timely follow-ups.
  • Applied multichannel tactics, including email, social media, and ads, to boost lead generation and brand visibility.
  • Drove revenue by acquiring new customers and maintaining relationships with existing clients through tailored marketing.
  • Collaborated with Team Leads during peak seasons to optimize performance and ensure campaign success.
  • Exceeded sales targets through proactive prospecting and strong client management skills.

Senior Marketing Specialist

MBR Sales Group
01.2024 - Current
  • Drove revenue growth through effective contract negotiations with vendors and suppliers.
  • Increased brand awareness by executing targeted marketing campaigns.
  • Created branded sales decks, lead magnets, and templates, saving 30+ hours weekly on content creation.
  • Increased website traffic with targeted SEO strategies and content optimization.
  • Enhanced brand awareness and lead generation by managing internal and external marketing campaigns.

Sales & Marketing Executive

GO SALES
01.2024 - 10.2024
  • Cultivated and maintained strong relationships with key clients, achieving a high level of customer satisfaction and retention.
  • Developed and executed tailored sales strategies to meet client needs and achieve revenue targets.
  • Utilized CRM tools to track client interactions, sales activities, and performance metrics, ensuring accurate and timely reporting.
  • Secured over 400+ new enterprise accounts in 5 months, contributing to growth in market.
  • Generated over 30,000$ for while retaining and acquiring new clients.
  • Collaborated with Team Leads during peak seasons to ensure optimal performance and customer satisfaction.

Hosts & Server

JACK ASTORS
09.2022 - 01.2024
  • Performed the assigned tasks as designed to include the physical handling of materials with associated customer transaction.
  • Exceeded sales goals by upselling drinks and desserts to customers.
  • Demonstrated excellent multitasking skills by managing orders, serving meals, and bussing tables in a timely manner.
  • Established high productivity while working during busy times.
  • Collaborated with kitchen staff to ensure orders were prepared according to customers specifications.
  • Worked alongside Team Leads during peak seasons.

Hosts & Server

MOXIES
05.2023 - 12.2023
  • Carried out the designated responsibilities, which involved physically managing materials and processing associated customer transactions.
  • Exceeded sales goals by upselling drinks and desserts to customers.
  • Showcased strong multitasking abilities by efficiently handling orders, serving meals, and clearing tables.
  • Maintained high productivity levels during peak periods.
  • Worked closely with kitchen staff to ensure that orders were prepared according to customer specifications.
  • Worked alongside Team Leads during peak seasons.

Supervisor Cashier/ Grocery Clerk

NO FRILLS
11.2020 - 01.2023
  • Routinely maintained job functions in a fast paced environment, helping customers of all ages and backgrounds, accurately processing purchases via debit/credit card and cash, issuing refunds or exchanges wherever applicable.
  • Trained a variety of cashiers during peek season.
  • Implemented and ensured compliance with all operating procedures, processes and policies.
  • Coordinated routine communications with clients, staff, internal departments, contractors.
  • Resolved complex issues by determining the needs of the clients and offering favorable solutions.
  • Established high productivity while working within tight timelines whilst being highly flexible.
  • Coordinated and managed multiple projects that support Operational Excellence.

Sales Associate/ Stock and Merchandiser

FOOTLOCKER
08.2020 - 12.2022
  • Maintained sales goals and expectations by continual learning, application of procedures and tasks, as well as meeting or exceeding company needs with genuine passion.
  • Established a strong premise for maintaining satisfactory throughput whilst ensuring that the unique needs of the department are met in a timely, diligent and empathetic fashion.
  • Evaluated and analyzed relevant work functions for various situations in a proactive manner, whilst ensuring adherence to compliance per company guidelines.
  • Increased quality and efficiency through the continual application of robust and strong work ethic.
  • Exceeded targets, team goals and overall organizational objectives with strong drive and focus.
  • Developed strong functional and operational knowledge throughout the process in a professional and conducive manner.
  • Organized and maintained store audits.
  • Completed, scheduled and ordered shipment on a day to day basis.

Cargo Handler

FEDEX
01.2022 - 11.2022
  • Performed the assigned tasks as designed to include the physical handling of materials with associated customer transaction.
  • Trained in the use of heavy machinery for the receipt and shipment of merchandise.
  • Sorted and lifted packages 50-70lbs on a day to day basis.
  • Established high productivity while working during busy times.
  • Managed and sorted a variety of different packages based on location codes, date codes and product codes.
  • Worked alongside Team Leads during peak seasons.

Education

Business Administration Marketing - Marketing

Sheridan College Post Secondary School
Mississauga, ON
05.2025

Skills

  • Brand Strategy Development
  • Market Research & Analysis
  • Competitive Analysis
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Analytics & Performance Tracking
  • High-Ticket Sales Closing
  • Sales Funnel Creation

Accomplishments

  • Analyzed KPIs across platforms and adjusted strategies to reduce ad spend by 30% while maintaining performance
  • Designed and optimized a lead gen funnel that brought in 400+ qualified leads at a $3 CPL (cost per lead)
  • Consulted on pricing, positioning, and messaging for a service provider, resulting in a 60% increase in high-ticket sales within 90 days

Certification

  • Google Ads Search Certification, 02/14/25
  • Smart Serve, 10/01/22
  • Taping and Wrapping Certificate, 01/01/21
  • First Aid Certificate, 09/01/21

Professional Highlights

  • Diligent and professionally cemented attention to detail in building client relationship skills, intricate ability to think outside the box
  • Multilingual: Fluent in English and French (Written & Verbal)
  • Expert in crafting tailored marketing strategies, including SEO optimization, email campaigns, and content marketing, resulting in a 25% increase in lead generation and a 15% conversion rate improvement


Languages

English
Native or Bilingual
French
Full Professional

Timeline

Media Account Executive

YELLOW PAGES
11.2024 - Current

Senior Marketing Specialist

MBR Sales Group
01.2024 - Current

Sales & Marketing Executive

GO SALES
01.2024 - 10.2024

Hosts & Server

MOXIES
05.2023 - 12.2023

Hosts & Server

JACK ASTORS
09.2022 - 01.2024

Cargo Handler

FEDEX
01.2022 - 11.2022

Supervisor Cashier/ Grocery Clerk

NO FRILLS
11.2020 - 01.2023

Sales Associate/ Stock and Merchandiser

FOOTLOCKER
08.2020 - 12.2022

Business Administration Marketing - Marketing

Sheridan College Post Secondary School

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DANIKKA SCOTT