Danika Roscioli
Calgary,Alberta
Summary
Self-motivated Digital Marketing Specialist offering 2+ years of experience in Social Media Management. Passionate about combining strategy and creativity. Deadline-driven, and successful at thriving in high-pressure environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
Ember Marketing Co.
03.2024 - Current
- Created content for websites, email campaigns and social media platforms to engage customers.
- Maintained a high level of knowledge about current industry trends to stay competitive.
- Determined monthly email marketing schedules based on previous campaign performance and market trends.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Digital Marketing Specialist
Postmedia
06.2023 - Current
- Developed and implemented digital marketing campaigns to increase brand awareness
- Created content for websites, blogs, social media platforms, and online advertising
- Monitored competitor activities and developed strategies to differentiate products or services
- Researched emerging trends in the industry and identified growth opportunities
- Prepared and presented reports to update clients about the success of each strategy
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
Social Media Marketing Intern
Pedestrian Agency
10.2022 - 11.2023
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic
- Scheduled content for publication on social media at ideal times
- Assisted with copywriting, newsletter, blog posts and graphics to facilitate print and digital marketing communications
- Strategized posts, and planned and executed monthly content calendars for various clients
- Collaborated with the marketing team to come up with practices and protocols to maximize productivity.
Front of House Lead
Barry's Bootcamp
07.2022 - 08.2023
- Collaborated with team members to promote and create new product at the Fuel Bar that was successful among clients
- Promoted studio 'challenges' by sharing posts and stories across social channels that increased client retention and sales
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs
- Worked with managers to report and resolve customer issues or concerns
- Maintained client accounts by obtaining, recording and updating personal and financial information.
Client Experience & Social Media Manager
Jules + Stellan
11.2019 - 12.2021
- Responded to phone and online customer service requests within designated turnaround time to improve customer satisfaction ratings- specifically Google Reviews
- Processed documentation and troubleshot discrepancies to build client rapport
- Rolled out operational improvements and solutions to deliver top-notch customer service
- Maintained a strong social media and brand presence across platforms which increased follower count and engagement.
Education
Social Media and Web Marketing Diploma -
12.2022
High School Diploma -
05.2019
Skills
- Social Media Copywriting
- Managing Editorial Calendars
- Microsoft Office
- Content Curation
- Prioritization and Time Management
- Digital Marketing Management
Certification
- Content Marketing- Hubspot Academy
- Email Marketing- Hubspot Academy
- Frictionless Sales- Hubspot Academy
- Inbound Marketing- Hubspot Academy
- Inbound Sales- Hubspot Academy
- Social Media Marketing- Hubspot Academy
- Google Analytics for Beginners
- Google Analytics Advanced
Timeline
Digital Marketing Lead
Ember Marketing Co.
03.2024 - Current
Digital Marketing Specialist
Postmedia
06.2023 - Current
Social Media Marketing Intern
Pedestrian Agency
10.2022 - 11.2023
Front of House Lead
Barry's Bootcamp
07.2022 - 08.2023
Client Experience & Social Media Manager
Jules + Stellan
11.2019 - 12.2021