Danielle Ortega
Laguna Beach
Summary
Highly-motivated automotive executive with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly adjusting to the environment.
Overview
26
26
years of professional experience
Work History
General Sales Manager
Kia Of Irvine
Irvine
10.2018 - 01.2025
- Developed strategic sales plans to enhance dealership performance. Increased sales by 30%+ averaging between 250-400 units per month depending on available inventory.
- Supervised a team of 20-25 sales representatives, 4 sales managers, and 5 finance managers, offering direction and assistance.
- Led team training sessions to improve product knowledge and sales techniques.
- Managed customer relationships, enhancing satisfaction and fostering long-term loyalty.
- Coordinated marketing campaigns that increased visibility and sales of vehicle offerings across entire dealer group.
- Reduced inventory day supply, driving additional revenue from floor plan credit.
- Collaborated with finance department on customer financing options and approvals.
- Built a motivated workforce by hiring and training staff in sales, service, parts, and business office.
General Manager
Hardin Hyundai/Genesis
Anaheim
01.2007 - 08.2018
- Opened Anaheim Hyundai from ground zero, putting the Hyundai (HMA) franchise on the map in Orange County. That one opportunity turned into 2 additional locations, cornering the market & then providing the dealer group the opportunity to open up 2 Kia locations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Managed 3 locations supporting Hyundai & Genesis franchises across Orange County (Anaheim, Garden Grove, Huntington Beach)
- Oversaw budget management and financial reporting for dealership performance using Reverse Risk program.
- Cultivated relationships with manufacturers to align inventory with market demands.
- Implemented process improvements to streamline service and repair workflows.
- Coordinated community engagement activities to strengthen brand presence locally.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Delegated work to staff, setting priorities and goals. Approximately 320-350 employees under 3 rooftops.
Used Car Sales Manager
Self
Orange
02.1999 - 12.2006
- Managed inventory selection and pricing for used cars to optimize sales performance.
- Secured assets for used and new car dealerships across California, Nevada, and Arizona to enhance operational capabilities.
- Implemented and maintained 3-5 day get ready process to maximize ROI on vehicle sales.
Education
General Manager -
NADA
Skills
- Sales strategy
- Revenue generation
- Dealership operations
- Team leadership
- Customer service and retention
- Self-starter
Timeline
General Sales Manager
Kia Of Irvine
10.2018 - 01.2025
General Manager
Hardin Hyundai/Genesis
01.2007 - 08.2018
Used Car Sales Manager
Self
02.1999 - 12.2006
General Manager -
NADA