Summary
Overview
Work History
Education
Skills
Awards
Community
References
Timeline
Generic

Danielle Morel

Vancouver,Canada

Summary

Experienced hospitality sales leader with over a decade of success in luxury hotels, specializing in B2B sales strategy, business development, and client relationship management. Skilled in cultivating global partnerships, leading outbound prospecting efforts, and consistently exceeding revenue targets. Proven ability to manage complex portfolios across multi-property environments while developing innovative, market-driven sales initiatives. Passionate about driving commercial results through technology, storytelling, and a customer-first approach.

Overview

13
13
years of professional experience

Work History

Regional Sales Coordinator

Fairmont
Vancouver, Canada
04.2023 - Current
  • Manage a $16M annual leisure market sales quota across two luxury Fairmont properties: Hotel Vancouver and Fairmont Waterfront.
  • Exceeded FY24 sales targets, finishing the year at 123% of quota through proactive prospecting and strong client relationships.
  • Cultivate and maintain relationships with global luxury consortia and top-producing travel partners.
  • Execute site inspections, presentations, and storytelling to showcase hotel value to prospective clients.
  • Collaborate with cross-functional teams to support pricing, packaging, and market alignment.

Regional Sales Coordinator

Manulife
Vancouver, Canada
12.2019 - 04.2023
  • Conducted design and execution of all regional events, focusing on internal meetings, educational conferences, and tradeshows.
  • Facilitated monthly tech talks with troubleshooting assistance for Salesforce, PowerBI, Zoom, Microsoft Teams, and Seismic.
  • Led calendar management and sales reporting for Regional Vice President while handling travel needs using SAP Concur.
  • Produced opportunity reports by analyzing sales metrics to enhance strategic planning.

Seasonal Guest Experience Centre Representative

Rocky Mountaineer
Vancouver, Canada
07.2019 - 12.2019
  • Addressed guest inquiries throughout travel journey to enhance satisfaction.
  • Managed guest itineraries while coordinating with partners including Brewster, BC Ferries, and five-star hotels.
  • Supported attainment of KPI, Dashboard, and NPS targets through diligent follow-up and feedback collection.

Front Desk Supervisor

Skye Niseko
Hokkaido, Japan
11.2018 - 04.2019
  • Coached over 15 entry-level staff in new training techniques during five-star resort opening in Niseko, Japan.
  • Resolved escalated guest concerns to deliver optimal service.
  • Developed a comprehensive concierge reference guide for visiting guests.

Conference Services and Event Sales Coordinator

Fairmont Banff Springs
Banff, Canada
05.2016 - 08.2018
  • Coordinated internal events for up to 1,300 colleagues, ensuring seamless execution.
  • Reviewed accuracy of all event BEOs and sales contracts to maintain compliance.
  • Provided administrative support for 11 Catering Service Managers managing external events with up to 1,500 guests.
  • Collaborated with multiple departments including sales, food and beverage, and reservations to enhance event delivery.

Front Desk Reception Agent

Fairmont Banff Springs
Banff, Canada
05.2014 - 05.2016
  • Streamlined guest check-in process, surpassing quality assurance benchmarks.
  • Accurately processed account settlements for 764 guestrooms.

Fairmont Gold Attendant

Fairmont Royal York
Toronto, Canada
11.2013 - 05.2014
  • Independently conducted opening duties, ensuring food and beverage timeliness.
  • Forecasted business levels and monitored inventory, placing food and beverage orders accordingly.

In-Room Dining Coordinator

Fairmont Banff Springs
Banff, Canada
04.2012 - 09.2013
  • Cashier responsibilities included receiving telephone orders, accurately inputting information in Micros' Point of Sales System and relaying orders to servers.
  • Managed incoming and outgoing e-mails regarding banquet event orders, amenity requests and overall hotel news.

Education

Bachelor of Applied Business - Hospitality Operations Management

George Brown College
Toronto, Ontario
04.2014

Diploma - Special Events Planning

George Brown College
Toronto, Ontario
04.2011

Skills

  • Sales Strategy & Business Development
  • Client Acquisition & Relationship Management
  • Contracting and negotiation
  • CRM and sales tools: Salesforce, OPERA Cloud, Cvent, Seismic
  • Business and support tools: Microsoft Office, SharePoint, Zoom, Marketing Cloud, SAP Concur, Power BI, Sertifi

Awards

  • Employee of the Month for January 2024 at The Fairmont Waterfront
  • Recognized for having the most podium awards (internal recognition) for the Western Individual Sales Team for 2022 at Manulife Financial
  • Key contributor to the hotel opening of Niesko, Japan’s five star resort, Skye Niseko
  • Team of the Month for October 2017 at The Fairmont Banff Springs
  • Employee of the Month for October 2015 at The Fairmont Banff Springs

Community

  • “Heartist” member (employee engagement committee) - organize social events and team building activities
  • Bee team member - host weekly bee tours at the Fairmont Waterfront, emphasizing the significance of bees and pollinators to our planet

References

References are available upon request.

Timeline

Regional Sales Coordinator

Fairmont
04.2023 - Current

Regional Sales Coordinator

Manulife
12.2019 - 04.2023

Seasonal Guest Experience Centre Representative

Rocky Mountaineer
07.2019 - 12.2019

Front Desk Supervisor

Skye Niseko
11.2018 - 04.2019

Conference Services and Event Sales Coordinator

Fairmont Banff Springs
05.2016 - 08.2018

Front Desk Reception Agent

Fairmont Banff Springs
05.2014 - 05.2016

Fairmont Gold Attendant

Fairmont Royal York
11.2013 - 05.2014

In-Room Dining Coordinator

Fairmont Banff Springs
04.2012 - 09.2013

Bachelor of Applied Business - Hospitality Operations Management

George Brown College

Diploma - Special Events Planning

George Brown College

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Danielle Morel