DANIELLE MELNYK
Calgary,AB
Summary
Experienced in sales and business development with a proven track record of success in high-growth startups and SaaS environments, including AI and VR sectors. Skilled in creating and executing go-to-market strategies, consistently driving revenue growth and customer adoption. Demonstrated expertise in building and managing relationships with key decision-makers across various industries, Adept at developing content for outbound campaigns that generate leads and build a strong sales pipeline. Technically proficient in emerging technologies, with hands-on experience in AI-driven solutions, SaaS, and virtual reality.
Overview
20
20
years of professional experience
Work History
Director of Growth- Contract Employee
Apex AI
03.2023 - Current
- Leading and developing all growth strategies for this growth and scaling start up
- Managing the entire sales cycle
- Developed and implemented a comprehensive sales playbook to streamline processes and improve sales efficiency and ensure a dependable, repeatable sales process
- Forecasted revenue for internal stakeholders and for securing investment from shareholders for more funding
- Expanded customer base through individual contribution amongst other duties, securing two net new large enterprise clients with 4 months of contract
- Brought second offering to market and created a GTM plan
- Increased customer flow through the sales funnel, optimizing lead management and nurturing strategies
- Drove revenue growth by improving conversion rates across all stages of the sales cycle
RevOps and Sales Manager- Contract Employee
ThinkTech Software
10.2023 - 06.2024
- Originally hired for a 6-month contract to enhance sales operations and drive revenue growth, which was extended to 9 months based on performance
- Managed the alignment and optimization of Sales, Marketing, and Customer Success functions, developing strategies that significantly increased revenue
- Scaled the sales team's performance from 5 sales per month to over 28 monthly sales under the Canadian Digital Adoption Program
- This increased the OTR from $84,000 per month to $470,400 per month
- Conducted a sales training boot camp to motivate and equip the team with the skills needed to become high performers
- Supervised CRM activities and analyzed sales data to improve operational efficiency
- Led revenue forecasting and managed all revenue operations, ensuring the organization remained profitable after contract completion
Director of Sales and Operations
EARA Technologies
10.2021 - 09.2023
- Directed daily operations across both Sales and Identity Access Management divisions, ensuring seamless coordination between teams to drive results
- Responsible for selling our Managed Service offering
- Managed the placement of specialized resources for ForgeRock implementations across key accounts in Canada and the U.S., including WestJet and the Government of Alberta
- Responsible for forecasting resource availability, ensuring the right talent was in place to meet the demands of ongoing and upcoming projects
- Played a pivotal role in securing high-profile resource placements, contributing directly to the success of large-scale projects at key client accounts
- Oversaw the upkeep and management of essential operational tools, such as Clockify, to ensure accurate billing and efficient time tracking
- Led a team of 6-8 professionals, driving performance, accountability, and collaboration to meet organizational goals
Senior Account Executive- Contract Employee
UbiSim VR
07.2019 - 10.2021
- Spearheaded the go-to-market strategy for Ubisim VR, an early-stage startup specializing in virtual reality medical training for universities and nursing schools.
- Signed over 24 nursing schools, successfully driving adoption of our VR solution in key educational institutions.
- Conducted impactful presentations to decision-makers at universities and healthcare organizations, leading to widespread product buy-in.
- Developed and wrote content for outbound marketing campaigns, generating interest and building a robust sales pipeline.
- Contributed to the company’s success, culminating in its acquisition by Labster, a leader in virtual learning solutions.
Sales and Partnership Manager
Qnovate
01.2015 - 06.2019
- Developed and maintained strategic partnerships with SAP, driving joint opportunities and fostering long-term collaboration for key client accounts
- Managed resource allocation for high-profile projects through subcontracting agreements with Husky Energy and ATCO Gas, ensuring optimal project delivery and client satisfaction
- Led direct resource placement efforts with key accounts, including the Alberta Energy Regulator (AER), aligning skilled consultants focused on SAP
- Coordinated cross-functional teams to deliver on project milestones, ensuring alignment between client needs, project requirements, and resource capabilities
- Negotiated and closed resource placement contracts, optimizing profitability and ensuring the right expertise was matched to critical client projects
Alberta Territory Manager
AMG Medical
06.2012 - 07.2014
- Led initiatives to expand the company's profile in hospitals, long-term care facilities, and infection-control markets
- Responsibilities included: Selling products and driving revenue growth
- Providing comprehensive in-service training for end users
- Strategically managing top accounts for sales growth and retention
- Analyzing sales forecasts and monitoring KPIs and deadlines
- Achieved over 30% sales growth in the first year and sustained a 12% growth rate afterward
- Proactively sourced leads, developed targeted sales campaigns, and leveraged existing relationships
- Created compelling sales presentations and conducted effective cold calling and outreach
- Recognized for negotiation skills and securing transactions with C-level leaders
- Consistently delivered value-added experiences and fostered positive client relationships
- Initiated strategic partnerships to enhance brand recognition and expand into new territories
Territory Manager
Andrew Peller Estates
09.2009 - 05.2012
- Cultivated professional and profitable relationships with key stores, decision-makers, and executives
- Advanced overall sales strategies through relationship-building and strategic initiatives
- Monitored competitor activities, business developments, and market/product opportunities
- Recommended solutions to management for maintaining competitiveness and growth
- Surpassed established targets with 8-10% growth in the territory
- Recognized as one of the region's top-performing territory managers
- Maximized market share by exceeding revenue and growth targets
- Implemented strategic promotion, merchandising, and sales tactics to drive success
Sales Representative
Edmonton Cellular O/A Telus Mobility
06.2004 - 08.2009
- Collaborated with the sales manager and team to optimize store sales
- Cultivated trusting relationships with customers through excellent service
- Guided customers through the decision-making process and provided follow-up support to ensure satisfaction
- Consistently ranked among the top ten best-performing representatives company-wide
- Recognized as a top producer in the region for exceeding sales expectations and delivering outstanding results
Skills
- Revenue Operations and Forecasting
- Driving Growth
- Sales Professional
- MEDDIC
- B2B
- Hubspot Certified
- Solution Selling
- EOS Framework formally trained
- Sales Operations
- Account Management
- New Business Development
- SAAS
- AI/VR
References
Excellent References Available Upon Request
Timeline
RevOps and Sales Manager- Contract Employee
ThinkTech Software
10.2023 - 06.2024
Director of Growth- Contract Employee
Apex AI
03.2023 - Current
Director of Sales and Operations
EARA Technologies
10.2021 - 09.2023
Senior Account Executive- Contract Employee
UbiSim VR
07.2019 - 10.2021
Sales and Partnership Manager
Qnovate
01.2015 - 06.2019
Alberta Territory Manager
AMG Medical
06.2012 - 07.2014
Territory Manager
Andrew Peller Estates
09.2009 - 05.2012
Sales Representative
Edmonton Cellular O/A Telus Mobility
06.2004 - 08.2009
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