Danielle Cupido
Hamilton,ON
Summary
Detail-oriented, coffee obsessor who is experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
5
5
years of professional experience
Work History
THERAPIST MARKETING LEAD
Shift Collab
05.2023 - Current
- Optimized landing pages for maximum user experience, resulting in lower bounce rates and increased conversions.
- Enhanced copy of client-facing intake communication increasing lead to client conversion by 20% in three weeks.
- Generated increased website traffic through SEO-optimized copywriting strategies.
- Streamlined internal communications by establishing protocols and templates for consistent messaging.
SOCIAL MEDIA & COMMUNITY MANAGER
Shift Collab
06.2022 - 05.2023
- Organized engaging online events such as live Q&A sessions, webinars, and contests to increase audience participation and interaction with the brand.
- Increased event attendance through targeted marketing efforts, resulting in higher levels of community engagement.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
Educator, Key Leader & Visual Merchandising Lead
Lululemon
01.2019 - 03.2021
- Resolved complex issues for guests, demonstrating problem-solving abilities and commitment to customer satisfaction.
- Mentored four team members, fostering professional growth and skill development.
- Effectively allocated tasks during high-traffic times to keep operations organized and employees focused.
- Enhanced store performance by implementing effective merchandising strategies and optimizing product displays.
Education
Post Graduate Certificate - Public Relations
Humber College
Toronto, ON01.2018
Bachelor of Arts - Geography
McMaster University
Hamilton, ON01.2015
Skills
- Client Relationship Management
- Creative Content Marketing
- Clear Communicator
- Teamwork and Collaboration
- Strategic Thinker
- SEO
Timeline
THERAPIST MARKETING LEAD
Shift Collab
05.2023 - Current
SOCIAL MEDIA & COMMUNITY MANAGER
Shift Collab
06.2022 - 05.2023
Educator, Key Leader & Visual Merchandising Lead
Lululemon
01.2019 - 03.2021
Post Graduate Certificate - Public Relations
Humber College
Bachelor of Arts - Geography
McMaster University
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