DANIELLE BINNION
Thornhill,ON
Summary
Results-driven Senior Account Manager bringing 13+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales Manager
HLW Event Management
Toronto
02.2020 - 12.2023
- Supervised sales strategy, training, team structure, marketing, social media, event management, recruitment and training
- Managed social media content, which led to a 700% increase in impressions and followers, and obtained a 239% increase in online ticket sales.
- Directed sales and marketing activities of team of professionals covering AB, ON and BC territory, which accumulated $5.3M in sales revenues.
Technical Account Manager
ASN Corp
Calgary
02.2018 - 02.2020
- Held full management accountability for market execution, sales, operational expenses, and P&L for 12 manufacturers - including SENQCIA, Milwaukee Gear Co, DARTT, Durst, etc.
- Marketed product line to key clients, presenting creative solutions to complex challenges to secure accounts valued at over $1.3M.
- Analyzed sales performance and service feedback to drive organizational and operational changes for greater profitability, boosting national sales by 8.5%.
Account Manager
Catastrophe Solutions
Calgary, AB
01.2015 - 02.2017
- Increased productivity (21%) and revenue (7%) by implementing changes to our standard operating procedure (SOP) manual.
- Controlled promotional budget to implement effective marketing strategies through media buys, event marketing and sponsorship programs.
- Delivered fastest percentage of growth in sales - accumulating 58 new accounts and generating over $6.1M.
Account Manager
Gould Stainless Products
Calgary, AB
06.2012 - 10.2014
- Increased profitability and revenue by generating $750k in sales.
- Designed new corporate website, which increased our on-line traffic by 31% and increased on-line sales revenues by 18%
- Researched and provided management with reports regarding customer needs, competitor activities and new product releases from various industries - oil and gas, wineries, breweries and dairies.
Account Manager
Sears Canada
Calgary, AB
12.2011 - 06.2012
- Analyzed and interpreted financial statements (P&L reports) to develop short-term and long-term plans to maximize opportunities and minimize risks.
- Trained and mentored 42 employees in customer service, sales presentations and product placement, and exceeded sales quota by $378k.
- Penetrated new markets by investigating competitor products, services and trends.
Education
Post-Graduate Diploma - Public Relations
Ryerson University
Toronto, ON06.2008
Bachelor of Business Administration And Management - Integrated Marketing Communications
Ryerson University
Toronto, ON06.2006
Business Management Diploma - Global Business Management
Seneca College of Applied Arts And Technology
North York, ON06.2001
Skills
- Territory and Account Management
- Consultative and Relationship Selling
- Sales Projections
- Operating Procedures and Policies
- Staff Training and Development
- Advertising Campaigns
- Operational Records Review
- Team Recruiting and Onboarding
- Sales Statistics Analysis
- Market Trend Analysis
- Shipping and Receiving Oversight
- Product and Service Promotion
Technologies
- Mailchimp, Microsoft Office Suite, Salesforce, HubSpot, TikTok, Instagram, Facebook, Twitter, Pinterest
Certification
- Association for Project Management (APM)
- Google Digital Marketing & E-commerce Professional Certificate
Timeline
Sales Manager
HLW Event Management
02.2020 - 12.2023
Technical Account Manager
ASN Corp
02.2018 - 02.2020
Account Manager
Catastrophe Solutions
01.2015 - 02.2017
Account Manager
Gould Stainless Products
06.2012 - 10.2014
Account Manager
Sears Canada
12.2011 - 06.2012
Post-Graduate Diploma - Public Relations
Ryerson University
Bachelor of Business Administration And Management - Integrated Marketing Communications
Ryerson University
Business Management Diploma - Global Business Management
Seneca College of Applied Arts And Technology
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