DANIELLA OKEZIE

• Executed award-winning marketing campaigns for a banking products, including B2B and small business accounts, that effectively drove business results.
• Strengthened relationships with banking client with proactive and collaborative approach for managing needs and resolving issues promptly to drive satisfaction.
• Coordinated with design and media partners to develop full funnel marketing strategy & creative assets for campaigns in Canada and US.
• Managed production of creative assets, including budget allocation, resource utilization, preparation of marketing copy, images and videos.
• Developed and led creative presentations, internal meetings, contact reports and production documents.
• Collaborated with strategy teams to conduct market research, identify new opportunities and pull valuable insights that informed creative briefs.
• Gained a deep understanding of client briefs, objectives and KPI's to meet client business needs.

• Liaising with communications team to create and implement relevant digital communications strategy for the annual virtual conference.
• Working closely with the director to manage administrative tasks and increase the visibility of the conference via internal college channels, including email.
• Delegating tasks and prioritizing deadlines, ensuring responsible team members stay focused complete deliverables in a timely manner.
• Managing secondary projects, key stakeholders, deliverables and cross-departmental communications via MS Teams and Excel, ensuring deadlines are consistently met.
• Coordinating creative assets, email and website build to generate awareness for conference.

• Collaborated with marketing to define positioning and messaging, create lead generation and launch strategy, resulting in a 30% increase in followership on Facebook, Twitter, and Instagram for Canada's 1st female-founded NFT collection.
• Oversaw content development, community engagement, social listening for NFT collection and training sessions by following brand guidelines and leveraging competitor research on Instagram, Facebook, Twitter, and LinkedIn accounts.
• Achieved a 16% increase in social growth by coordinating social contests, influencer marketing and paid social ads through content marketing.

• Originated and rolled out daily content for 6 social accounts by editing content and posting article links, memes, viral videos and images.
• Supported the marketing team by developing, implementing, and maintaining digital media objectives, strategies and tactics using Canva and Creator Studio.
• Worked with Bitly and Imgur to create unique tracking metrics (UTM) to track post performance on Excel and tested new content form for Facebook link posts, resulting in a 12,000+ average link clicks.
• Identified and re-purposed high-performing content across lower-performing properties which boosted ad revenue by 20%.
• Led and implemented a content marketing and audience engagement strategy to increase engagement across social media platforms by creating original and engaging content. This resulted in a 15% m-o-m increase in engagement.

Research Specialist stream

• Film Production Minor